ice bucket

So you went viral, now what?

It’s every marketer’s dream, but what do you do after your brand’s video is everywhere?

Future-transforming ideas

From a virtual zoo to a smart winter coat, check out these innovative concepts.

Future-transforming ideas: health care 2.0

We wrap up our innovation series with visionary health tech.

Future-transforming ideas: harness energy, emotion

Sid Lee finds new uses for your cardio-induced energy and your sappy rom-com-triggered laughs and tears.

Future-transforming ideas: putting drones in the wild

The MacLaren McCann team isn’t monkeying around with this evolved zoo concept.

Future-transforming ideas: inroads into fashion

Smart mirrors to help with your yoga tree pose and a clever closet to dress you for a hot date.

Future-transforming ideas: paths of less resistance

Grey Canada dreamed up shortcuts to Starbucks’ lines and collecting the change from your empties.

Future transforming ideas: feel-good innovation

Next up in our innovative ideas series: connected double-doubles for charity and rewarding smart driving.

Future-transforming ideas: smart shopping carts and vaults

Next up in our innovative ideas series: simplified grocery runs and banking’s future.

Future-transforming ideas: Gamifying your winter coat

A climate-regulating jacket with a built-in app and GPS? Amin Todai serves up the first (cold) dish in our innovative ideas series.

Battle strategies for besieged brands

Pundits weigh in on how cos should respond to highly organized attacks, such as Greenpeace’s recent work against P&G.

Making love last: Advice for the jaded shopper marketer

Industry experts channel Dear Abby to weigh-in on data sharing and successful re-packaging.

ERAC-CAN_EN-EnterpriseWay-3

Enterprise’s new way gets mixed reviews

Enterprise Rent-A-Car takes its new values to Canada, but will that get our motors running?

Fibre

Mucho Burrito bows spicy ad

The QSR’s first Canadian ad campaign doesn’t shy away from controversy.

Viagra Canoe ENG

Viagra sends its regrets

Viagra’s latest campaign brings laughs, but does it stand up against past performance?