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Comparing notes & thriving on chaos

Editor Jennifer Horn on how the dissolving borders between digital and physical retail is making some brands stronger.

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A long ways to go

Editor Jennifer Horn on the less-discussed ways technology could impact the future of marketing.

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Making a ripple

Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada’s design reputation.

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OK brands, are you ready to find your voice?

Managing editor Jennifer Horn on how to avoid creating content that gets lost in the voice ether.

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Making TV mass again

Managing editor Jennifer Horn on fall TV’s nostalgic wave.

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To 150 years of diversity

Managing editor Jennifer Horn on what it’s like to be an outsider in Canada (and the grocery aisle).

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Bringing sexy back

Managing editor Jennifer Horn on how to drive retail experiences through personalization and cult-like communities.

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What about the planners?

Managing editor Jennifer Horn on why investing in strategy makes sense.

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Some parting thoughts

Upon her departure after nearly eight years with strategy, editor Emily Wexler shares what she’s learned.

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Canada’s very big year

Editor Emily Wexler looks back at Canadian agencies’ big haul in 2015, and how to repeat that success.

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Serving a higher purpose

Editor Emily Wexler on what the next generation of purpose-driven marketing should look like.

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Insights and influencers

Growth and client wins are great, but in this industry, it’s about the output, says strategy editor Emily Wexler.

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The new brand royalty

From our latest issue, editor Emily Wexler lauds the little guys who have made big waves this year.

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When data becomes your friend

With AI reaching new heights, the “relationship era” is about to take hold, predicts editor Emily Wexler.

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The new world (media) order

From new stars to platform choices galore, editor Emily Wexler reflects on the content jungle out there.