rawpixel-579255-unsplash

The winds of change

Editor Jennifer Horn examines how agencies have shifted from being campaign builders to problem solvers.

Kaep

Show your brave face

Editor Jennifer Horn explains why it doesn’t hurt brands to be bold.

_MG_6628_SM

What’s a pot brand to do?

Editor Jennifer Horn looks at the opportunity to be found within the creative restraints placed on cannabis producers.

0pener

Comparing notes & thriving on chaos

Editor Jennifer Horn on how the dissolving borders between digital and physical retail is making some brands stronger.

strategy_final_red

A long ways to go

Editor Jennifer Horn on the less-discussed ways technology could impact the future of marketing.

SickKids VS COVER1

Making a ripple

Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada’s design reputation.

Echo and Echo Dot AG

OK brands, are you ready to find your voice?

Managing editor Jennifer Horn on how to avoid creating content that gets lost in the voice ether.

CoverSUMMER17-Contents-1

Making TV mass again

Managing editor Jennifer Horn on fall TV’s nostalgic wave.

CoverJune17REV (1)

To 150 years of diversity

Managing editor Jennifer Horn on what it’s like to be an outsider in Canada (and the grocery aisle).

Toronto EC_Meghan Markle_Ribbon Cutting Ceremony

Bringing sexy back

Managing editor Jennifer Horn on how to drive retail experiences through personalization and cult-like communities.

_MG_6628_flat

What about the planners?

Managing editor Jennifer Horn on why investing in strategy makes sense.

EmilyWexler_SM

Some parting thoughts

Upon her departure after nearly eight years with strategy, editor Emily Wexler shares what she’s learned.

2123523275_983f039f2b_z

Canada’s very big year

Editor Emily Wexler looks back at Canadian agencies’ big haul in 2015, and how to repeat that success.

ST.CoverDecJan16

Serving a higher purpose

Editor Emily Wexler on what the next generation of purpose-driven marketing should look like.

ST.cover_Nov15

Insights and influencers

Growth and client wins are great, but in this industry, it’s about the output, says strategy editor Emily Wexler.