Jason-Dubroy_BWclip

Build a trust strategy

TracyLocke’s Jason Dubroy on why marketers should re-evaluate how data is being gathered and used.

Failure crisis concept lost business career education opportunity

Six tips on how to be a semi-decent agency partner

Identifying a shared belief between a brand and its biggest believers is key, according to Rethink’s Aaron Starkman.

Man holding a goldfish bowl

Your audience is smarter than a goldfish: column

Juniper Park\TBWA’s Mark Tomblin takes on false claims about shrinking attention spans and the impact on creative.

el furioso

A cage match between art and science

DDB Canada COO Lance Saunders on how the old communications playbook based on reasoned messaging has changed.

Dollar Shave Club

Small is the new big (and big is the new small)

TracyLocke’s Craig Jenkins on how niche is king, and how marketers can join the party.

shutterstock_283736111

From Russia, with love

Ricardo Martin reflects on what he learned during three years at Unilever Canada from his new outpost.

shutterstock_253938001

Why agencies compete on price

Former Cadbury marketer and current CASSIES editor John Bradley on how to solve the price war problem.

Apple 2

1984, revisited

Ad guru Ian Mirlin offers lessons on how today’s agencies can learn from yesterday’s brands.

shutterstock_75053704

The battle for cross-platform data

Addressability places the internet in conflict with all legacy media, and so far it’s winning.

Robotic_handshake_1

The bots cometh

Innocean’s Scott Suthren tells us how to get along in our bot-filled future.

IMG_2674

Lessons from a 1959 board game about Loblaws

It’s fun to reflect on the time the game was made, and how much (or, how little) the physical shopping experience has changed.

IMG_8302

How to win over your CEO (and CASSIES judges)

CASSIES judging coordinator John Bradley on how to prove your work is truly worthy.

ZuluVid

Saying no to spec: the aftermath

Zulu Alpha Kilo’s Zak Mroueh on what happened after his agency’s now-infamous “no spec work” video.

shutterstock_131772284

The future of advertising is non-linear

Publicis’ Max Valiquette and Jon Crowley on the trends shaping how we connect with brands.

realthing

The renaissance of relevance

The days of ads gently stroking consumers’ social consciousness are coming to an end, predicts One’s Karen Howe.