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2017 Marketers of the Year

Meet six change agents who took risks and reaped rewards for their brands in 2016.

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Marketers of the Year: BMO’s CMO Effect

Connie Stefankiewicz’s leadership has created a more human effect for the brand, from the TV to the basketball court.

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Marketers of the Year: Christine Kalvenes snacks on a new market

The CMO has turned PepsiCo’s marketing unit into an insights-driven digital machine.

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Marketers of the Year: Ginette Harnois won’t compromise

How stigma-challenging creative and robust CRM helped Penningtons empower its plus-size customer through fashion.

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Marketers of the Year: Andrea Graham’s goof-proof strategy

How the exec moved Leon’s from silly ads to family-friendly creative, appealing to a younger home-buying demo.

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Marketers of the Year: Bringing soup strategy to a boil

Moya Brown is helping Campbell’s fight for share by unifying the company’s departments and brands.

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Marketers of the Year: The candy man

How critical strategic thinking helped Dan Alvo drive local relevance for Wrigley’s brands amid global budget pressure.

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2015 Marketers of the Year

Check out the six winners who nabbed top honours this year.

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Marketers of the Year: Bringing Samsung to life

Mark Childs has strengthened the brand by focusing on the experience and benefits of tech.

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Marketers of the Year: Queen of the creampuffs

Denise Darroch is now leading a loyal fandom for U by Kotex, after her risk-taking moves paid off.

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Marketers of the Year: Getting Interac users back in the black

Andrea Danovitch is transforming the brand from familiar face to financial liberator.

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Marketers of the Year: Modernizing milk

Agropur’s Caroline Losson is on a mission to make Natrel more than just a milk brand.

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Marketers of the Year: Bottling beer success

Kyle Norrington is giving each Labatt brand a unique personality to set them apart, even within their own family.

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Marketer of the Year: The Doolan effect

A purpose-driven approach by General Mills’ director of marketing has brought new relevance to some of the country’s oldest brands.

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2014 Marketers of the Year

Here’s the skinny on what made these folks rise to the top of our list.