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Wearables go beyond the fitness category

On what lies ahead for the tech and why brands don’t need to create their own hardware to get in on the game.

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Next Big Things

From cars that drive themselves to predictive analytics, read up on what the future holds and what it means for brands.

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Marketers tag along for the ride

As we inch towards a world of automated vehicles, the uncluttered space is ripe for content.

Brands take to the skies

It’s a bird! It’s a plane! Why no, it’s a drone! Coming soon to brands near you.

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Mixing artificial and business intelligence

In our second Next Big Thing installment, we examine where cognitive computing could take brands.

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From probabilistic to predictive analytics

Is that a crystal ball in your pocket or are you just crunching data?

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Next Big Things

From the app-ification of brands to adopting new technology to developing new partners, we look at what’s new and next in the marketing landscape.

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Next Big Things: The new branded content

Brands like Nike, Subaru and Molson are building audiences – and their own media channels – through apps and games.

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Next Big Things: New partners for a new reality

It’s a brave new digital world for brands, and they are increasingly looking to new partners for ideas and creative executions to navigate this new frontier.

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Next Big Things: Brand storytelling gets (seriously) tech-ified

Holograms, mind-reading and personalized ads are moving from sci-fi to real world. Here’s what’s happening in these spaces now.

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Infographic: What consumers want now + next

A guide to how consumers are using tech (and how much), what they’re ready for next and the role they’re willing to let brands play in their lives.

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Next Big Things: Unique experiences

When it comes to content, brands are now making sure programs are more 360° and intricately – physically – tied to the brand.

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Next Big Things: Tech to watch

Keep your eye on this emerging technology, from Google glasses to 3D printing to TV apps that revitalize old-school hip-hop.

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Next Big Thing

From talking to your TV to paying with your phone, Strategy unveils what everyone is (or should be) talking about.

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Next Big Thing: The NU world of TV advertising

Microsoft Advertising is about to change television as we know it. So what does this mean for our industry?