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To make things better, make better things

Publisher Mary Maddever on why industry shifts haven’t changed a marketer’s core role: solving problems creatively.

Street Dreams Magazine for AdWeek on October 2, 2018 in New York City.

Overheard at Ad Week NY

Here are some words of wisdom from Lee Clow and other industry luminaries to take with you as we near the end of 2018.

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Slashing through cultural trends

How Juniper Park\TBWA’s work with Simplii utilized a content and strategy unit that separates fads from marketing gold.

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Rising above CEO drama

Marketing and comms teams ‘play a big role’ in dealing with, and quickly moving on from, turmoil in the C-Suite, say experts.

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Conagra Canada promotes protein-based snacks

How the company entered gas and convenience for the first time to sell Slim Jim, Duke’s and Bigs.

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How Dosist is marketing a brand not available in Canada

The company is promoting its vaporizer pens with a wellness-driven campaign.

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Sparking a career pivot

The Marketers x Mentors program, set to kick-off in the new year, will support mid-career staff looking to make a change.

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Top Drawer Creative becomes The Turn Lab

After 25 years in business, the Toronto-based independent agency is turning the page and adopting a new business model.

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AI trends to watch

From finding influencers to helping agencies make new inroads with clients, applications for the technology keep growing.

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Koho’s gaming approach to fintech

With its “Restore Balance” positioning, the startup tells consumers they can “game the system” by managing their money at no cost.

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The man behind the billboard

Prolific designer Jeremy Kramer on the duty of advertisers and the role their work plays in public spaces.

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Nestle goes big for Minis

The confectionery company uses some visual tricks to make little chocolates seem larger than life.

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Harry Rosen updates its look

The retailer evolves alongside menswear trends with its first TV ads and a campaign supporting a made-to-measure brand.

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Beer with higher purpose

A campaign tells the story of a Second Harvest brew made from bread that would otherwise be in the trash.

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New tricks from an old brand

How the Art Gallery of Ontario took a research-led branding approach to generate massive buzz for its exhibits.