Feature

strategy_final_redcrop

Are you (really) ready for AI?

A reality check on whether or not your brand can handle the data (and responsibility) of voice, blockchain and artificial intelligence.

Editorial

strategy_final_red

A long ways to go

Editor Jennifer Horn on the less-discussed ways technology could impact the future of marketing.

people

BobPark

In the kitchen with Bob Park

How the GE marketer is whipping up a digital-first strategy that even the U.S. arm of the appliance brand has its eyes on

AToMiC Awards

Cook This Page Image

Utility in small packaging

Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.

Break-Bread-Image-1

Bold and brazen hits the mark

How taking risks and pushing boundaries is taking cause marketing to new levels.

Sneaky Like Pete 1

Big (biometric) data

Facial recognition, eye tracking and infrared cameras gave these ads a much, much deeper connection to consumers.

Prickly copy 2

Media-jacking on the rise

How brands fought passivity by interrupting the regular flow of content on TV and in digital.

Screen Shot 2018-02-26 at 1.02.04 PM

Targeting tactics with a digital bent

Using new platforms helped these brands meet younger consumers where they already live.

Screen Shot 2018-02-23 at 5.40.49 PM

Rethinking social apps

How three brands delivered messages by tweaking the common approach to popular platforms.

Screen Shot 2018-02-26 at 11.19.30 AM

Let’s get integrated

These brands utilized all available touchpoints to get the word out about everything from beer glasses to figurines.

EDIT Image 5

Cause for design

How clever visual design helped three non-profits communicate their missions.

Tags With Impact Image 1

Mobilizing Canadians

Using digital platforms to bring communities together for worthy causes.

commongroundcrop

Riding the branded content wave

Handwritten notes, documentary series and old timey jingles give brands new ways to embrace storytelling.

Upfronts

jordan1crop

Changing lanes

Settled into a new role at Leo Burnett Chicago, Jordan Doucette talks about fostering ideas and how to support women in the industry.

Upfront - Giving GeneSM

It’s all in the genes

Easter Seals is testing people’s DNA in an unorthodox peer-to-peer fundraising campaign.

_72A8249

New tricks from an old brand

How the Art Gallery of Ontario took a research-led branding approach to generate massive buzz for its exhibits.

5. BeenASlice-OOH

Beer with higher purpose

A campaign tells the story of a Second Harvest brew made from bread that would otherwise be in the trash.

« Return to all magazine issues