Editorial

ST.CoverJulyAug15

The new world (media) order

From new stars to platform choices galore, editor Emily Wexler reflects on the content jungle out there.

Upfront

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Cheerios’ anti-diet mission

In its latest campaign focused on the health and wellness of young girls, Multi-Grain Cheerios goes head-to-head with “dietainment.”

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McDonald’s Canadian adventure

The QSR is shaking up its menu with some regional flavours.

Humans

Pretty creepy promos

Check out the shows that upped the freaky factor to build buzz.

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TV viewing by the numbers

Its future might be uncertain, but the medium is far from dead.

Creative

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Meet the new broadcasters

Could Periscopers, who live-stream the world to the world, be the next online superstars?

Forum

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An erratic time for TV

PHD’s Rob Young sums up the trouble with television.

Back Page

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Back page: Rewriting Fall TV

We take a more brand-friendly approach to re-imagine the new shows.

Features

Jenna Marbles greets fans on the YouTube FanFest red carpet

Online video grows up

Is it time advertisers got over their misconceptions about working with digital video creators?

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Diageo’s domestic plan

How the liquor company is looking to grow – and stay ahead – by paying attention to what Canadians are really about.

Fall TV

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The fight for specialty channel survival

Starting next year, Canadians will pick, pay and determine the fate of Canada’s slew of specialty channels.

Pilot

The primetime jungle heats up

In today’s PVR and binge-watching world, media experts weigh in on which shows will make the cut this season.

CMT Tornado Hunters

Surviving Fall TV

Dive into what’s rumbling the TV landscape this year, taking it from volatile to earthquake status.

PRIYANKA CHOPRA, JAKE MCLAUGHLIN, BRIAN J. SMITH

Fall TV: Primetime schedule 2015

Check out all the primetime programs the conventional networks are running this fall.

Publisher's Note

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Fall TV: Strap in

Publisher Mary Maddever on brand-creator collaboration and the future of Canada’s TVscape.

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