Editorial

CoverJune12

Ads that earn their keep

Just in time for Cannes, strategy‘s executive editor Mary Maddever looks at world-class innovation and how marketing trends are changing the way businesses operate.

Upfront

Montreal 17-05-2012

Sid Lee’s Innovation Studio

The agency will launch a new multi-disciplinary approach to creative problem-solving this summer based on its Boot Camp model.

Carly's Cafe

Carly’s Café highlights autistic experience

An online documentary by Toronto-based John St. helps bring awareness to people with autism.

IMG_3480

New Pepsi taste challenge brings tech to its Coke rivalry

The iconic grassroots campaign is back for the summer with high-tech and social features.

MOLSON COORS CANADA - Now available: Coors Light Iced T

The next beer-volution

Using insights from heads at Molson and Labatt, strategy presents its predictions for what will hit the cooler next.

IMG_1955

New spaces: agencies tear down creative barriers

JWT, Grey Canada, Draftfcb and sister co. Rivet have all traded their old-style offices for new homes that provide open-concept workspaces.

Forum

Mark_Canned Lion2

The brief is dead? Long live the brief

Mark Childs of Campbell Canada on the importance of a great brief, and how to create one.

Justin.Kingsley

Loving the haters

Justin Kingsley of Sid Lee PR on why you should let the brand haters hate.

Back Page

backpageimage

Back Page: The year of the app

Dominique Trudeau, ECD at Taxi Montréal, gives us a sneak peek of what we can expect to see on smartphones in the south of France this summer.

Features

Walmart_Fox_158F_FINAL

A whole new world for Walmart

With new CMO Emma Fox on board, the retailer is boldly going where it has never gone before, putting a focus on moms, taking private label up a notch and entering the social media era.

SidLee

How to win international business

Sid Lee, Bleublancrouge, Juniper Park and Capital C give their do’s and don’ts for winning clients outside of Canada’s borders.

Beetle_ARCode_Final

AtoMiC Tech: the new ad creative superstar

From Volkswagen’s AR to History Channel’s interactive documentary, the future of technology is now. Here are some best-in-class examples from the past year.

Human Twitter

Mobile to the rescue

A panel of experts from Cossette, Best Buy, Virgin Mobile and Tribal DDB weigh-in on how mobile can solve new advertising dilemmas.

BP WINGS - TV Still 01

Made you laugh

We asked a couple of industry insiders, known for their funny bones, to weigh in on a few of the funniest commercials of the past year.

ILLUSTRATION

From consumers to fans: the new brand relationship

Creating conversations and experiences that win fans is the new Holy Grail, and R&D and PR is part of the reward.

Samsung_SB_tv_Screen3

Samsung finds its heart

The electronics giant may be in two-thirds of Canadian households, but it’s not top of mind for consumers. Now it has a plan to go from a brand we simply buy to a brand we must have.

1_Sickkids_loading

Canada’s creative contenders

What should bring come the Cannes hardware this year? Strategy reached out to Canada’s top creative and media stars to shed light on the best work of the year.

« Return to all magazine issues