Tribute

Respect_new2

Nabob and the coffee kerfuffle

How the 120-year-old brand managed to maintain its challenger status.

Upfront

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There’s a taco for that

Old El Paso’s campaign serves up a taco for every occasion.

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Gen Z, by the numbers

Sorry, millennials. Marketers are already looking to the next generation.

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Taking adulting seriously

How digital brands are connecting with millennials by taking the fear out of growing up.

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NABS’ inside baseball campaign

The organization introduces a new outlet for creatives.

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Molson’s cross-country mission

The beer brand puts Canadians’ reputation for generosity to the test.

Creative

Carlton and Raptor bedtime story

Yours, mine and ours

Why traditional brands, from clothing to cars, are playing nice with the sharing economy.

Forum

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The bots cometh

Innocean’s Scott Suthren tells us how to get along in our bot-filled future.

Back Page

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Back page: A note from procurement

Edelman Canada receives a letter from advertising’s loneliest outpost solving the agency compensation conundrum.

Features

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Culture shock

L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.

SpringingUp (3)

The new Sears wish book

COO Becky Penrice discusses how the 64-year-old retailer is finding its foothold for the future with Initium, Pinball and its iconic catalogue roots.

Publisher's Note

Cannes

I like Canada’s odds in Cannes

Publisher Mary Maddever looks ahead to the Lions and the work that could stand out.

AToMiC Awards

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AToMiC Awards: Shifting perceptions

Brands from Uber to the Liberal Party of Canada saw the need for change, and repositioned to connect with new audiences in fresh ways.

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AToMiC Awards: Know thy audience

From newly-minted executives to festival-loving dog owners, these brands found their targets in clever ways.

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AToMiC Awards: Designing a guitar book

Rethink creates a notebook to store inspiration.

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AToMiC Awards: Disrupted expectations

Ikea and the Foundation Fighting Blindness messed with media to win the audience’s attention.

#BetterForIt

AToMiC Awards: Made you look

Through creative use of their environments, these OOH campaigns won eyeballs and hijacked mobile reach.

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AToMiC Awards: Grand gestures

In an era of big data and micro-targeting, there’s still room for bold stunts and big ideas.

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AToMiC Awards: Crossing platforms

TV shows looked to other media – and the real world – to extend their fan bases, while brands deepened their role in TV.

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AToMiC Awards: Cinematic ads with an emotional hook

Cineplex and CIBC brought moviegoers (and online viewers) to tears with their long-form branded content videos.

The Window Project

AToMiC Awards: In the moment

These cause campaigns demanded immediate action, and provided instant gratification to donors.

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AToMiC Awards: Getting personal on social

Converse, Smarties and the Canadian Safe School Network personalized their messages to get them shared.

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AToMiC Awards: 2016 jury

Meet the judges who chose the winning cases.

Rethink

2016 AToMiC Awards winners revealed

Check out the disruptors, creators and shifters whose ideas took off.

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