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The BMO Effect

With Canada’s first bank marking its bicentennial, we look back on 200 years of memorable (and sometimes unconventional) marketing.

Editorial

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To 150 years of diversity

Managing editor Jennifer Horn on what it’s like to be an outsider in Canada (and the grocery aisle).

Upfront

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A new view on chatbots

Skyn, L’Oreal and Hendrick’s find inspired uses for their tech.

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Designing a nation

Greg Durrell’s upcoming documentary records the overlooked history of Canadian design’s golden age.

Creative

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True patriot branding

As July 1 approaches, here’s how brands are taking part in Canada’s 150th birthday celebrations.

Back Page

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Back page: The only brief you’ll ever need

The&Partnership finds unique inspiration for a brief that works for every project.

Features

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Media’s new seat at the table

Four industry execs sit down to talk data, changing consumer patterns and client relations in our latest roundtable.

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Lessons from abroad: The builder of common ground

How Labatt’s Todd Allen took his Canadian experience building integrated platforms around occasions to the global level.

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Lessons from abroad: The holistic thinker

How a stint in Switzerland helped inform Christine Jakovcic’s approach to collaboration.

Publisher's Note

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Time for cake (and mass advertising)

Canada 150 encourages brands to dig into the archives, soak up a long-term view and find something unique to share.

AToMiC Awards

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Cossette, Rethink big winners at AToMiC 2017

Several high-impact cause campaigns were among those that dominated last night’s awards.

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AToMiC 2017: Beyond tears and victimhood

Cause campaigns choose empowerment over sentimentality, and win big at AToMiC.

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AToMiC 2017: Brand integrations that work both ways

Universal Studios and the Salvation Army each found winning partnerships to push their messages.

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AToMiC 2017: Selling products with new products

WD-40 and Doritos designed new merchandise for holiday contexts.

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AToMiC 2017: Reinventing the fundraising toolkit

COSTI Immigrant Services and World Vision create products that carry their messages.

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AToMiC 2017: Knowing your brand DNA

Huggies and Honey Nut Cheerios go back to basics with hugs and bees.

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AToMiC 2017: Messing with media

Scotts Miracle-Gro, Duracell and the Canadian Safe School Network took dramatic steps to earn your attention.

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AToMiC 2017: High and low experiences

From green lawns to frozen rooftops, these brands pulled off winning stunts.

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