Editorial

MaryMaddever2

Editorial: Diversity – not a black and white issue

Strategy executive editor Mary Maddever on the face of diversity in the Canadian marketing industry, and how it impacts everything from hiring policies to store designs.

Upfront

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Dear Banana Republic, it’s not me, it’s you

Bensimon Byrne’s Max Valiquette ends his long-term relationship with the clothier for losing sight of itself.

Judy John

Canadian Cannes jury members announced

Five women and one man head to Cannes this summer to judge the Film, Cyber, Direct, Promo & Activation, Radio and Design categories.

Van Houtte 1

Brands up the cool factor

Van Houtte, Jacob’s Creek and Lincoln are among the brands attaching themselves to those who are “cool by profession.”

anonymous

10 signs you’ve been hacked

Strategy presents ways to know that your social media account has been taken over.

Target_3

On Target

A look at the buzz the retailer has built so far, as it prepares to open its doors in Canada.

Country Style 2

Country Style’s sunny rebrand

The QSR updates its image to push its breakfast offering and stand out amidst heavy competition.

Forum

Frank Palmer

Procurement: The good, the bad and the ugly

DDB’s Frank Palmer reflects on the impact of procurement on advertising agencies.

Emma Hancock - Headshot

More craft please

Emma Hancock of Heroes & Villains on why craft in advertising still matters.

Back Page

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Back page: social media worth

Bensimon Byrne reflects on the value of Facebook “likes.”

CASSIES Photos

Cassie Awards '13-100

Photos: The 2013 CASSIES

A selection of pictures from this year’s award show, held at the Ritz-Carlton in Toronto.

Features

Rexall.Interior

Reinventing the drug store

Joe Jackman brings his high-speed retail makeover formula to Rexall.

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Diversifying a white man’s world

How does a lack of diversity in the senior ranks impact strategy, creativity and the bottom line? “It’s a brain drain.”

Book cover

Royale at 50

The original catvertiser keeps building a strong brand.

film Composite lion

Shine or bust: Advice for winning awards

Leo Burnett’s Judy John, Taxi’s Dominique Trudeau and JWT’s Martin Shewchuk offer words of wisdom on how to bring home the hardware.

Shopper Innovation Awards

HoltRenfrew

Shopper Innovation Awards: Custom retail

Holt Renfrew, Nestle Purina PetCare and P&G’s Euranuba brand win Gold, Silver and Bronze respectively.

Metro.Vins

Shopper Innovation Awards: Brand new!

Metro wins Gold, Wendy’s takes Silver and Friskies wins Bronze in the category that recognizes new product launches.

Keurig

Shopper Innovation Awards: In-store engagement

Keurig brews up a Gold win, while Metro takes Silver and ComQi takes Bronze for effectively engaging customers in stores.

Stride High

Shopper Innovation Awards: Small budget

Programs for Stride Gum and Becel make big impacts with small budgets, winning Silver and Bronze respectively,

JamesReady.Fans

Shopper Innovation Awards: Packaging

It’s what’s on the outside that counts for James Ready, Maison Orphee and Maynards, honoured with Gold, Silver and Bronze in this category.

Game

Shopper Innovation Awards: Partnering

Desjardins partners with the Montreal Auto Show to win Silver and Unilever teams up with Shoppers Drug Mart to take the Bronze.

Doritos

Shopper Innovation Awards: Path-to-purchase

Doritos gets Jacked for the Gold and Fruite teams up with an animated movie to win Bronze.

Purina.Paws

Shopper Innovation Awards: CSR

Purina takes Gold for “Paws for the planet,” Loblaw wins Silver for its sustainable seafood initiative and Desjardins wins Bronze for encouraging fiscal responsibility.

Unilever

Shopper Innovation Awards: Changing behaviour

Changing consumer behaviour is never easy, yet Unilever and PepsiCo manage to do it, winning Silver and Bronze respectively.

JamesReady.Awesome

Shopper Innovation Awards: Loyalty

James Ready picks up two Golds for building a loyal fan following, while Air Miles wins Bronze for its “Check-in Challenge.”

PictureSummary

Shopper Innovation Awards: Out-of-the-box retail

RBC takes the Gold for its new retail format, Walmart wins Silver for its Outdoor Living Centre and Sobeys takes Bronze for its Moodie Foodie app.

DOVE.RealWomen

Shopper Innovation Awards: Global adaptation

Dove wins Silver for making real women famous, and Bronze for recruiting real hair stories. Depend also picks up Bronze for getting Canadians to try it on.

Loblaw

Shopper Innovation Awards: Integration

Gold honours in this category go to Loblaw for “BBQTown” and MasterCard for “Stylicity,” while Maynards picks up Silver for “Make your Face a Maynards.”

McDonalds

Shopper Innovation Awards: Original idea

McDonald’s picks up Gold for answering consumers’ questions, while Gotstyle and Maynards both take Silver.

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Shopper Innovation Awards: Tech breakthrough

McDonald’s takes Gold, Rockland Mall’s virtual fashion experience win Silver and Sobey’s Moodie Foodie app takes Bronze.

McDonalds2

Shopper Innovation Awards: Targeting

McDonald’s picks up another Gold, and GoodNites wins Bronze for effectively targeting moms.

Mastercard

Shopper Innovation Awards: Grand Prix

MasterCard picks up the biggest honour of the show for its Stylicity program.

Mastercard

MasterCard’s Stylicity wins Grand Prix at Shopper Innovation Awards

The credit card company and its agency MacLaren McCann pick up the top prize at the inaugural award show. McDonald’s and Tribal DDB also win big, as do James Ready and Leo Burnett.

TonyChapman2

Shopper Innovation Awards: Judges

Meet the jury, comprised of co-chairs and an executive committee, for the 2013 awards.

Design Report

Sport Chek

Design Report: The store of the future

What are the conditions that will shape the retail environment? We take a look at the biggest factors, and some retailers that are already addressing them.

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