Tribute

Blue Balloon1968

The beer necessities

For 170 years, Labatt has been a trendsetter and a cultural force.

Editorial

Toronto EC_Meghan Markle_Ribbon Cutting Ceremony

Bringing sexy back

Managing editor Jennifer Horn on how to drive retail experiences through personalization and cult-like communities.

Upfront

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Buying online, by the numbers

BrandSpark’s study breaks down the state of ecommerce in Canada.

KFChands

Experience-based retail

Here are three clever executions from the physical world to keep shoppers coming to stores.

Creative

Tim Hortons

Is honesty a brand’s best policy?

From Tim Hortons to “The Worst Hotel in the World,” brands are responding to the times and fessing up to flaws.

Forum

Dollar Shave Club

Small is the new big (and big is the new small)

TracyLocke’s Craig Jenkins on how niche is king, and how marketers can join the party.

Back Page

BackPageMay17FINAL-page-001

Back page: What’s new! in retail

Lg2 tells us what’s fresh, original, old, free, big, small…the list goes on.

Features

taxali2

The future of shopping: The changing consumer

In part one of our series, we look at how time spent online is warping consumer behaviour.

GITA_SM

The future of shopping: Grocery robots and flowers by mail

In part two of this series, we explore the not-so-distant future of pick-up and delivery.

9. Solutions bar (3)

The future of shopping: Striving for personalization

In part four of our series, we delve into how brick-and-mortar is taking on online shopping.

ZeroWaste

The future of shopping: Trimming the (packaging) fat

In part three of our series, we look at brands conquering waste with new formats.

Amazon

The future of shopping: Less friction, more transactions

From payment to scanning as you shop, customers demand a smooth experience.

Shopper Innovation Awards

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Shopper Innovation Awards Grand Prix: The cause effect

General Mills and Cossette take the top prize for Honey Nut Cheerios and “Bring Back the Bees.”

Doritos

Shopper Innovation Awards: How to hijack the holidays

These brands found new ways to stand out during busy periods.

Expedia Blue Jay

Shopper Innovation Awards: Two brands are better than one

Partnerships for Expedia, Coke and Interac helped the brands reach their targets.

CiveACare_clpA

Shopper Innovation Awards: Donations with benefits

SickKids and Rethink Breast Cancer offered donors more than the joy of giving.

Bully

Shopper Innovation Awards: When banner ads stalk for good

The Canadian Safe School Network made its point by turning its ads into bullies.

IKEA#

Shopper Innovation Awards: Ikea hacks delivery pain points

Leo Burnett’s campaigns showed how easy it can be to buy (and move) new furniture.

netclip1

Shopper Innovation Awards: How to keep it fresh

Molson Canadian and Budweiser found ways to bring winning campaigns back for another season.

Walmart

Shopper Innovation Awards: Focus-group-generated content

Walmart brought in the real experts to test its Christmas toys.

Lemon

Shopper Innovation Awards: Reinvention through brick and mortar

The Yellow Pages and Harley-Davidson set up shops to change their brand image.

watercooler3

Shopper Innovation Awards: Reframing the issue wins new patrons

World Vision shows off what water can do.

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Retail Innovator of the Year: Sephora

How Canadian investments led the global beauty giant to win over a devoted community.

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Honey Nut Cheerios wins 2017 SIA Grand Prix

Cossette’s campaign took the top prize at the Shopper Innovation Awards, while Expedia, Ikea, Doritos and others brought home Gold.

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