Editorial

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Agency of the Year ate our redesign

Executive editor Mary Maddever provides a glimpse behind the scenes of AOY and Strategy’s redesign.

Upfront

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Cheil Worldwide leaves home

As Cheil reinvents itself as a free-standing, “open source” network agency, we asked agency vets for their take on the challenges ahead.

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Brands grow one for Movember

Schick, Speed Stick and others get hairy to support cancer awareness and research.

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Loblaw reinvents reality TV

The retailer signs on as a co-producer for Recipe to Riches, creating President’s Choice products based on recipes from the show.

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Coca-Cola goes white for the holidays

The brand has redesigned its can to raise awareness about its work to help protect polar bears.

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Nokia plays anywhere

Nokia Argentina and Wunderman Buenos Aires give mobile users the chance to play Angry Birds and Fruit Ninjas on any website in this global execution.

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Remembering a corporate rebel

Columnist Tony Chapman reflects on what we can learn from Steve Jobs.

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What not to wear

Want to turn heads in the supermarket aisles? Take these fashion tips for retail-ready packaging, courtesy of columnist Chris Chan.

Back Page

AOY

Back Page: 2012 Agency of the Year

It’s the end of the world as we know it, and Taxi has a final call for entries.

AToMiC

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Snapshots from AToMiC

Check out the movers and shakers who attended this year’s AToMiC Conference and Awards.

Media Agency of the Year

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Media Agency of the Year 2011

MediaCom leads the pack in this year’s quest for MAOY Gold, while Cossette Media’s Terry Horton and Media Experts’ Mark Sherman are named Media Directors of the Year.

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Media Directors of the Year

Cossette Media’s Terry Horton and Media Experts’ Mark Sherman are Strategy’s Media Directors of the Year.

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Next Media Star

Carat’s Shahnaz Mawji impressed our media jury with her work bringing Barbie and Ken to life for Mattel.

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MAOY Gold: MediaCom’s innovation evolution

The agency takes the top media prize with work for H&M, HomeSense and Maytag.

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MAOY Silver: Media Experts stays ahead of the curve

The agency flies into second place, with a Silver for its work with brands like WestJet, Telus and Mini.

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MAOY Bronze: Mindshare dives into digital bridging

Mindshare’s work for brands like HSBC, Hellmann’s and Ford results in a Bronze win.

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MAOY Honourable Mention: Starcom’s streak stays alive

The agency remains in the top five for its work for brands including Kellogg, Kraft and Research in Motion.

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MAOY process and scores

How does our jury decide who wins Media Agency of the Year? Read on to find out about their process and see each agency’s ranking.

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MAOY jury

Meet the industry vets who made the tough decisions in Media Agency of the Year.

Digital Agency of the Year

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DAOY Gold: Proximity’s disciplined approach to digital

After a year of big growth, the agency takes Gold as our first Digital Agency of the Year.

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DAOY Silver: BBDO’s digital push pays off

BBDO takes Silver in Digital Agency of the Year with work for Doritos, Shaw and Skittles.

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DAOY Bronze: The unignorable drives John St.

Work for brands like Stanfield’s and Tetley’s nets John St. a third place finish in Digital Agency of the Year.

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DAOY Honourable Mention: Grip’s digital growth

The agency cracks the top five with work for Budweiser, Cadbury and Stella Artois.

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DAOY Honourable Mention: Taxi’s big digital fares

Taxi rounds out the top five in Digital Agency of the Year with work for Telus, Canadian Tire and Microsoft.

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DAOY process and scores

To see how the winner of Digital Agency of the Year was determined, and see each agency’s individual score, read on.

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DAOY jury

Meet the industry experts who judged Digital Agency of the Year.

Agency of the Year

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Agency of the Year 2011

BBDO climbs to the top of the heap, with DDB and Taxi not far behind.

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AOY Gold: BBDO maps out a win

The agency takes Gold for the first time in our annual Agency of the Year competition.

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AOY Silver: DDB keeps exploring – and expanding

The agency follows up two golden years with a Silver Agency of the Year finish.

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AOY Bronze: Taxi revs its engine

The agency drives into third place with its work for brands such as Canadian Tire, Burger King and Telus.

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Honourable mention: Leo Burnett is back in the winners’ circle

The agency takes fourth place with work for James Ready, Raising the Roof, Flight Network, the ADCC and Era.

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AOY Finalist: John St. hits its stride

The agency takes fifth place with work for Wiser’s, Maple Leaf, Stanfield’s, AutoTrader and Tetley.

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AOY Finalist: Rethink’s winning streak

The agency comes in sixth this year, with work for Muskoka Brewery, Metro News, Masterfile, A&W and Coast Capital.

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AOY process and scores

For the full Agency of the Year rankings and to see how we determined the winner, read on.

Anthony Booth

AOY judging panel

Meet the marketers and ad agency execs who helped decide the winners of Agency of the Year.

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