Editorial
Agency of the Year ate our redesign
Executive editor Mary Maddever provides a glimpse behind the scenes of AOY and Strategy’s redesign.
Upfront
Cheil Worldwide leaves home
As Cheil reinvents itself as a free-standing, “open source” network agency, we asked agency vets for their take on the challenges ahead.
Brands grow one for Movember
Schick, Speed Stick and others get hairy to support cancer awareness and research.
Loblaw reinvents reality TV
The retailer signs on as a co-producer for Recipe to Riches, creating President’s Choice products based on recipes from the show.
Coca-Cola goes white for the holidays
The brand has redesigned its can to raise awareness about its work to help protect polar bears.
Nokia plays anywhere
Nokia Argentina and Wunderman Buenos Aires give mobile users the chance to play Angry Birds and Fruit Ninjas on any website in this global execution.
Forum
Remembering a corporate rebel
Columnist Tony Chapman reflects on what we can learn from Steve Jobs.
What not to wear
Want to turn heads in the supermarket aisles? Take these fashion tips for retail-ready packaging, courtesy of columnist Chris Chan.
Back Page
Back Page: 2012 Agency of the Year
It’s the end of the world as we know it, and Taxi has a final call for entries.
AToMiC
Snapshots from AToMiC
Check out the movers and shakers who attended this year’s AToMiC Conference and Awards.
Media Agency of the Year
Media Agency of the Year 2011
MediaCom leads the pack in this year’s quest for MAOY Gold, while Cossette Media’s Terry Horton and Media Experts’ Mark Sherman are named Media Directors of the Year.
Media Directors of the Year
Cossette Media’s Terry Horton and Media Experts’ Mark Sherman are Strategy’s Media Directors of the Year.
Next Media Star
Carat’s Shahnaz Mawji impressed our media jury with her work bringing Barbie and Ken to life for Mattel.
MAOY Gold: MediaCom’s innovation evolution
The agency takes the top media prize with work for H&M, HomeSense and Maytag.
MAOY Silver: Media Experts stays ahead of the curve
The agency flies into second place, with a Silver for its work with brands like WestJet, Telus and Mini.
MAOY Bronze: Mindshare dives into digital bridging
Mindshare’s work for brands like HSBC, Hellmann’s and Ford results in a Bronze win.
MAOY Honourable Mention: Starcom’s streak stays alive
The agency remains in the top five for its work for brands including Kellogg, Kraft and Research in Motion.
MAOY process and scores
How does our jury decide who wins Media Agency of the Year? Read on to find out about their process and see each agency’s ranking.
MAOY jury
Meet the industry vets who made the tough decisions in Media Agency of the Year.
Digital Agency of the Year
DAOY Gold: Proximity’s disciplined approach to digital
After a year of big growth, the agency takes Gold as our first Digital Agency of the Year.
DAOY Silver: BBDO’s digital push pays off
BBDO takes Silver in Digital Agency of the Year with work for Doritos, Shaw and Skittles.
DAOY Bronze: The unignorable drives John St.
Work for brands like Stanfield’s and Tetley’s nets John St. a third place finish in Digital Agency of the Year.
DAOY Honourable Mention: Grip’s digital growth
The agency cracks the top five with work for Budweiser, Cadbury and Stella Artois.
DAOY Honourable Mention: Taxi’s big digital fares
Taxi rounds out the top five in Digital Agency of the Year with work for Telus, Canadian Tire and Microsoft.
DAOY process and scores
To see how the winner of Digital Agency of the Year was determined, and see each agency’s individual score, read on.
DAOY jury
Meet the industry experts who judged Digital Agency of the Year.
Agency of the Year
Agency of the Year 2011
BBDO climbs to the top of the heap, with DDB and Taxi not far behind.
AOY Gold: BBDO maps out a win
The agency takes Gold for the first time in our annual Agency of the Year competition.
AOY Silver: DDB keeps exploring – and expanding
The agency follows up two golden years with a Silver Agency of the Year finish.
AOY Bronze: Taxi revs its engine
The agency drives into third place with its work for brands such as Canadian Tire, Burger King and Telus.
Honourable mention: Leo Burnett is back in the winners’ circle
The agency takes fourth place with work for James Ready, Raising the Roof, Flight Network, the ADCC and Era.
AOY Finalist: John St. hits its stride
The agency takes fifth place with work for Wiser’s, Maple Leaf, Stanfield’s, AutoTrader and Tetley.
AOY Finalist: Rethink’s winning streak
The agency comes in sixth this year, with work for Muskoka Brewery, Metro News, Masterfile, A&W and Coast Capital.
AOY process and scores
For the full Agency of the Year rankings and to see how we determined the winner, read on.
AOY judging panel
Meet the marketers and ad agency execs who helped decide the winners of Agency of the Year.
