Editorial

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Editorial: No more laurels to rest on

Managing editor Emily Wexler on the need for agencies and corporations to mix in education and exploration initiatives to keep up in a fast-moving world.

Upfront

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Taxi launches No Place To Hi.de

CCO Frazer Jelleyman announced at Ad Week that the Canadian agency will launch a crowdsourced initiative taking aim at bullying.

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Carnivore Club brings the meat

Targeting urban men, the company will ship cured meats from charcuterie artisans to subscribers in Canada and the U.S.

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Musical brand campaigns to feed the soul

With brands upping their game with sound sensory marketing, here’s a look at three global campaigns that struck the right chord with consumers.

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Advertising titles: Real or fake?

With agencies throwing around new titles like candy, take strategy ‘s quiz and test yourself on which positions are for real or fabricated.

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Brands get fowl

A bird’s-eye review and ratings of the flock of bird ads in market featuring everything from chickens to penguins.

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They’re called commercials for a reason

Dare Vancouver’s Derek Shorkey on the need for agencies to practice creativity that yields business results.

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Winning clients’ hearts (and business)

Unilever’s Alison Leung on the keys to developing outstanding work from the client’s perspective.

Back Page

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Back page: In Memoriam

Extreme Group’s ode to cherished ideas that didn’t make it out of the boardroom and a toast to the hard work that went into all those that did.

Features

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Kraft channels the spirit of a startup

Tony Matta, Kraft Canada’s new CMO, talks about his new role, the changes that have taken place at the company since it split from sister co Mondelez and some key lessons he learned from his time in the U.S.

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Navigating the Sochi controversy

Our industry pundits weight in on how brands can navigate the tricky 2014 Winter Olympics, which have been marred by anti-gay propaganda laws in Russia.

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The hits keep on coming

Radio has stared down every competitor it has faced, but will changing consumer habits finally force it to blink?

Agencies of the Year

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Media Director of the Year and Next Media Star

Karine Courtemanche takes the Media Director of the Year honour, while Jacquie Albrecht is named Next Media Star.

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Agency of the Year: Process & Shortlists

See how we calculated this year’s winners.

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MAOY: Jury

Meet the industry vets who judged Media Agency of the Year.

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DAOY: Jury

The industry experts who made the selections for Digital Agency of the Year.

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AOY: Jury

Meet the Agency of the Year judges.

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MAOY Honourable Mention: Starcom MediaVest Group’s content push

The media agency is recognized for work for P&G, Express and Microsoft.

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DAOY Honourable Mention: Ogilvy taps self-starters to deepen digital

The agency snags a Digital AOY prize for work for Dove, Tim Hortons and IBM.

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AOY Honourable Mention: Leo Burnett struts it stuff

The agency gets accolades for work for AMC, Yellow Pages, Ikea, Raising the Roof and James Ready.

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MAOY Bronze: Media Experts’ holistic approach

The media shop gets Bronze honours for work for BMW, Bell Canada and Workopolis.

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MAOY Silver: PHD plays to win

The agency wins Silver in the media category for work for Amway, Snuggle and Sport Chek.

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DAOY Silver/AOY Bronze: BBDO’s internal community push

The shop takes honours in AOY and Digital AOY for work for FedEX, Skittles, Mountain Dew, Doritos and the Ministry of Health and Long-term Care.

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AOY Silver: Taxi’s customized ride

The agency claims the Silver AOY prize for work for Boston Pizza, Canadian Tire, Kraft Dinner, Mio and Snuggle.

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MAOY Gold: OMD grows for Gold

The agency takes the top media award for work for Subaru, McDonald’s and Lay’s.

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DAOY Gold: Tribal deepens tech ties

The agency earns top prize as Digital AOY for work for Canadian Tire, BC Dairy Association and the Canadian Tourism Commission.

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AOY Gold/DAOY Bronze: John St.’s digital school of thought

The agency takes top prize as AOY and gets Bronze honours in DAOY for work with WWF, Zellers, Mitsubishi, Stanfield’s, Carly Fleischmann and Kobo.

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2013 Agencies of the Year

John St., OMD and Tribal Worldwide take home top honours in this year’s awards, plus find out who snagged Silver, Bronze and Honourable Mentions.

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