November/December 2019

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Passion Project

MykolynCover

Steve Mykolyn’s 30-year-old passion project

How the ad man’s romance with mortality has come to life as a photo book, exhibit, documentary and a soundtrack on vinyl.

Marketer of the Year

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2019 MOY: Clinton Braganza is Scotiabank’s miracle maker

This year’s top Marketer of the Year keeps things loose as the bank makes good on a massive sports investment.

susanobrien

2019 MOY: Susan O’Brien streamlines Canadian Tire

The marketer shows how smart data strategies and a desire for consumer insights wins the race.

Matt 2

2019 MOY: Matt Kohler grows a greener Clorox

The CPG company is making strides in sustainability, thanks to the marketer’s work behind the scenes.

FountainTire

2019 MOY: Fountain Tire’s Denise Gohl-Eacrett tackles shopper angst

How the marketer is making lives (and tire purchases) more comfortable and convenient.

2019 Marketer of the Year

Jackson Hitchon Strat Mag MOY

2019 MOY: Jackson Hitchon sweetens Hershey

The confectionery brand’s marketer shows that boldness is for the brave in wild and wacky consumer-centric campaigns.

Agency of the Year

Rethink1

2019 AOY Gold, Design Gold and Silver Digital: Rethink rethinks its future

The 20-year old shop, which bagged three awards for work across disciplines, is gearing up for a future without its founders at the helm.

BBDO Group Photo

2019 AOY Silver: BBDO dissects creativity

How the Toronto shop is inspiring creativity via a “Factory” workshop to come up with work that uniquely addresses business challenges.

john st Group Photo

2019 AOY Bronze: John St. is an Agency of the Year

The agency “brand thinker” is also collaborating with clients in a new rapid-fire creative process.

Initiative_groupB

2019 Media AOY Gold: Initiative flips the script

How the shop is rejecting traditional adversarial relationships with media companies to create more collaborative programs.

Touche

2019 Media AOY Bronze: Touche!’s people-based planning

How the media agency is using its data source platform Omni to change the way it looks at media.

©David Howells 2019

2019 Small AOY Gold: Target stays on its mark

The east coast shop finds success in not being a carbon copy of larger agencies and sticking to what it does best.

One Twenty Three West Group Photo

2019 Small AOY Silver: 123w pitches its best players

How a top-heavy creative director structure has helped the Vancouver agency hit major runs with clients big and small.

A and D

2019 Small AOY Bronze: Arrivals + Departures takes off

The shop is working with startups to explore the ins and outs of building a brand from the ground up while also pushing into health and wellness.

Zulu Alpha Kilo Group Photo

2019 Digital AOY Bronze: Zulu Alpha Kilo goes deeper on data

Data and creativity play nice at the Toronto agency, where strategy and facts are seen as “creative jet fuel.”

Narrative Group Photo (NEW as of Sept 16)

2019 PR AOY Gold: Narrative’s creative bravery

How the PR shop is getting brands and their marketers to adopt greater “creative bravery.”

DDB Group Photo

2019 Design AOY Bronze: DDB brings design to the forefront

Going far beyond visual graphics, the agency is now more deeply involved in the strategic development of branding projects.

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