Brands of the Year: Also Trending

PK

Athlete of the year: P.K. Subban’s winning plays

Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.

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Also trending: Fashion retailers up their game

Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.

Absolut

Also trending: Absolut and Netflix get in with Canadians

Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.

Editorial

October cover

The viral icing on the brand cake

But first you have to bake it, editor Emily Wexler tells brands in our October issue.

Upfront

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Somebody get Superwoman a cocktail

Marketelle’s Jessie Sternthal implores you to stop using busy as a stand-in for successful, fulfilled and happy.

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Two Best of Show prizes awarded at PROMO!

Check out who picked up the top honours at last night’s award show, honouring the best in brand activation.

Cheerios web

Embracing the Cheerios effect

Inspired by the need for connection, the brand – for the first time – is rolling out a masterbrand campaign for all seven lines of those floaty little Os.

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Agencies down for the cause

Corporations have increased their donations by almost 600%. Is it any wonder agencies are getting in on the action?

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Boo-worthy brand opps

Not a candy brand? No problem! Here are a few ways to get in on the Halloween spirit.

Deconstructed

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So you went viral, now what?

It’s every marketer’s dream, but what do you do after your brand’s video is everywhere?

Forum

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The real science of advertising

Despite popular opinion, it’s not just data and measurement, says Heroes & Villains’ Emma Hancock.

OldSpice

Tangible lessons from startups

Call B.S. when it’s warranted, and let your instincts trump data, says David Grisim.

Back Page

October back page

Back page: The rise of hipster-tising

Saatchi & Saatchi shows us how these hip folks have influenced the biz.

Features

Tinder

Brands swipe right

Does tapping into Tinder get you admirers or will consumers spurn your advances?

TheClub_2

Weekend reading: Aeroplan grows up

As it celebrates its 30th birthday, here’s how the brand learned to spread its own wings.

PROMO! Awards

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Photo gallery: PROMO! Awards 2014

Catch up on all the excitement from this year’s show.

Publisher's Note

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What’s behind the Canadian sweep?

From our October issue, publisher Mary Maddever gets patriotic and tackles the push to use global creative.

Brands of the Year

Tim Hortons Concept Store (Convention 2014) - Counter

Overall Brand of the Year: Crowning Tim Hortons

There’s no stopping this beloved Canadian icon. From product and tech innovation to going viral, here’s how to secure the top spot on the Brands of the Year list.

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Brands of the Year: Beyond the Rack gets into closets

How the e-tailer found rapid growth and secured itself a key place in the e-comm landscape in just five short years.

Spring Money-Out 2013 March 4 – May 10

Brands of the Year: TD gets close for comfort

The bank has added a personal touch to an impersonal category to be seen as a challenger brand.

Brent Lawrie - Megan

Brands of the Year: WestJet reaches new heights

Fasten your seat belts and prepare to read how the airline landed a spot among the country’s top brands.

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Brands of the Year: Herschel’s cool factor takes it global

The Vancouver-based brand has the backpack and accessories market in the bag.

Duelling Donuts Judges

Brands of the Year

Here’s how our winners secured their places on this year’s list.

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