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Ikea is Swedish for…

As the retailer celebrates 40 years in Canada, we walk through the brand’s colourful evolution and look at what made it twinkle.

Upfront

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Rethinking tea and sympathy

Why Rethink Breast Cancer has turned to a new product line to educate Canadians and help provide more useful gifts.

PC

Project Consent wins big at Promo! Awards

The Juniper Park\TBWA campaign took home Best of Show. See who else won what at the CAPMA awards gala.

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Sports lovers, by the numbers

Strategy gives the skinny on audience numbers you should know as the sports season kicks into full gear.

Creative

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Deliver us from meal planning

How subscription food delivery companies are catering to time-starved Canadians.

Forum

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1984, revisited

Ad guru Ian Mirlin offers lessons on how today’s agencies can learn from yesterday’s brands.

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Why agencies compete on price

Former Cadbury marketer and current CASSIES editor John Bradley on how to solve the price war problem.

Back Page

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Back page: The logo data made

After playing with some numbers, FCB/Six predicts the winner for next year’s Brand of the Year.

Features

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One wild escalator ride

How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.

Brands of the Year: Brand to Watch

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Strategy’s Brand to Watch 2016: Reigning Champ

We look at how the made-in-Vancouver sportswear brand made a big splash this year.

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Strategy’s Brand to Watch 2016: Beau’s

Keep an eye out for this Ontario brewer as its momentum continues to build through a feel-good authentic approach.

Media Director of the Year

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2016 Media Director of the Year: Harvey Carroll

The IPG Mediabrands Canada CEO realigned agencies and brought Media Experts into the fold.

Publisher's Note

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If you’re not careful, you can lose the mojo

Publisher Mary Maddever on how far gutsy attitude and staunch conviction can get your brand.

Brands of the Year

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Introducing strategy’s 2016 Brands of the Year

Check out the stand-outs from this past year, plus who to keep an eye on.

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Brands of the Year 2016: Cineplex sees the big picture

Movies and gaming and dining, oh my! How the once-traditional theatre chain is diversifying its business.

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Brands of the Year 2016: Leader of the pack

Here’s how President’s Choice spent the past 30 years challenging what it means to be a store brand.

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Brands of the Year 2016: Simons says, expand

The 176-year-old Quebec retailer has been building its brand across Canada, forging ahead in a competitive retail environment.

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Brands of the Year 2016: Superwoman Singh

How YouTube star Lilly Singh built a global brand by making videos from her Toronto bedroom.

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Brands of the Year 2016: Catering to the Drake traveller

How the brand is spreading Canadiana cool through its hotels, general stores and more.

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Brands of the Year 2016: Hellmann’s sustainable message

How the mayo is keeping its Real Food Movement fresh after nearly a decade.

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