Editorial

September Cover

The only constant is change

Editor Emily Wexler says the question isn’t “what does the future hold?” It’s “will you be ready for it?”

Upfront

Is that a brand on the moon?

Space is no longer the final frontier as companies start exploring out-of-this-world branding opps.

Infographic: BTS shopping 101

Get schooled in when, where and how parents are buying for the new school year.

Incubation culture’s big moment

Why brands and agencies are turning to innovative startups to stay ahead of the curve.

Debit’s mobile evolution

Brush up on the latest mobile payment tech and how it’s bringing us closer to a cashless society.

Deconstructed

Future-transforming ideas: Gamifying your winter coat

A climate-regulating jacket with a built-in app and GPS? Amin Todai serves up the first (cold) dish in our innovative ideas series.

Future-transforming ideas: smart shopping carts and vaults

Next up in our innovative ideas series: simplified grocery runs and banking’s future.

Future transforming ideas: feel-good innovation

Next up in our innovative ideas series: connected double-doubles for charity and rewarding smart driving.

Future-transforming ideas: paths of less resistance

Grey Canada dreamed up shortcuts to Starbucks’ lines and collecting the change from your empties.

Future-transforming ideas: inroads into fashion

Smart mirrors to help with your yoga tree pose and a clever closet to dress you for a hot date.

Future-transforming ideas: putting drones in the wild

The MacLaren McCann team isn’t monkeying around with this evolved zoo concept.

Future-transforming ideas: harness energy, emotion

Sid Lee finds new uses for your cardio-induced energy and your sappy rom-com-triggered laughs and tears.

Future-transforming ideas: health care 2.0

We wrap up our innovation series with visionary health tech.

Future-transforming ideas

From a virtual zoo to a smart winter coat, check out these innovative concepts.

Forum

Time for digital transformation

Twist Image’s Mitch Joel on the top 10 areas of change for marketers.

palmer

Being brave without being reckless

Fifteen ways to be a good client, according to Frank Palmer (with lessons from David Ogilvy).

Back Page

September 2014 Back page

How to (look like you can) predict the future

Want to be a futurist? Rethink has the (fake) conference for you.

Features

Making it with the makers

Which brands are taking notice of the movement that blurs the line between consumers and creators?

Weekend reading: Chapman’s next chapter

The industry vet says goodbye to Capital C with some parting words for the ad biz.

The covers that almost were…

A behind-the-scenes look at our cover contest to celebrate our silver jubilee.

25 years of Next Big Things

Hey, it’s our birthday! Check out marketing and advertising highlights from the past quarter century.

Next Big Thing

BlabPredicts2_predictive analytics

From probabilistic to predictive analytics

Is that a crystal ball in your pocket or are you just crunching data?

Jibo in home

Mixing artificial and business intelligence

In our second Next Big Thing installment, we examine where cognitive computing could take brands.

Brands take to the skies

It’s a bird! It’s a plane! Why no, it’s a drone! Coming soon to brands near you.

Hyundai_automated car

Marketers tag along for the ride

As we inch towards a world of automated vehicles, the uncluttered space is ripe for content.

Wearables_FashionDiscovery

Wearables go beyond the fitness category

On what lies ahead for the tech and why brands don’t need to create their own hardware to get in on the game.

shutterstock_145187638

Next Big Things

From cars that drive themselves to predictive analytics, read up on what the future holds and what it means for brands.

Publisher's Note

Embrace the chaos

From our September issue, publisher Mary Maddever treads down memory lane.

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