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Inside Sobeys’ cross-country journey

From a regional chain to the country’s second-largest grocery company, the Atlantic Canadian retailer has seen mammoth growth in its 110 years.

Editorial

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Making TV mass again

Managing editor Jennifer Horn on fall TV’s nostalgic wave.

Upfront

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Cara’s quest for relevance

Using in-house expertise and market insights to connect with diners and stay competitive in a cut-throat business.

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Coors Light goes beyond parties and Frisbee golf

A colour-changing can is at the core of the beer brand’s plans for more inclusive summer marketing.

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Insurers retool offers and amp up goodwill

How the increasingly commoditized sector is shifting its marketing to go beyond pricing.

Creative

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Did a robot write that ad?

Agencies are testing artificial intelligence for ad delivery. What does that mean for the creative?

Forum

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A cage match between art and science

DDB Canada COO Lance Saunders on how the old communications playbook based on reasoned messaging has changed.

Back Page

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Back page: Fall TV, AI style

Conflict’s Niall Kelly and Jason Last imagine a world of content programmed by artificial intelligence.

Features

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Fall TV 2017: What’s all the complaining about?

Media folk air their grievances. Broadcasters respond.

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Fall TV 2017: Leaning in to brand building

Buyers weigh in on which new shows and classic reboots will catch on as broadcasters bring conventional back to its roots.

The Bridge

Fall TV 2017: Specialty shifts its targeting

While conventional is coming back to its broad audience strengths, specialty is fine-tuning its niche targets.

Pilot

Fall TV 2017: Looking for action

From true crime to superheroes to Shondaland, here are the dramas networks are betting on to get the heart pumping.

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Fall TV 2017: Heartstrings and funny bones

Network and media execs explain why medical dramas are looking on the bright side and comedies are mixing with sci-fi.

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What’s next in TV’s digital revolution

Canada’s BDUs and networks are vying for eyeballs in the streaming wars.

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