A giant Lego mural was set up at Toronto’s Union Station around Christmas that passersby could help build. The objective was to get Lego bricks into the hands of adults who never played with them as children to demonstrate the creativity and fine-motor-skill benefits.

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The Agency A List: Initiative

The transforming Toronto agency is growing brands through culture

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Axe enlists Kyle Lowry to help young men ‘stay chill’

The Toronto Raptor talks about an embarrassing moment as part of the brand’s more modern portrayals of masculinity.

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Forsman & Bodenfors appoints ECD in Montreal

Eva Van den Bulcke is the latest hire in the office following Forsman & Bodenfors’ merger with KBS Canada last fall.

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Beyond Meat comes to Canadian grocery stores

The much-hyped plant-based protein company is bringing its burger to 3,000 stores across the country to reach even more “flexitarians.”

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Food marketing bill would limit most grocery products

University of Calgary research highlights breadth of Health Canada restrictions as Bill S-228 awaits final approval.

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Food Banks Canada picks new lead agency

The Local Collective will handle strategy and creative for a new fundraising campaign for the national non-profit.

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Miele spills the beans on how to cook with coffee

The high-end brand is hosting private dinners to show existing customers how to get the most out of their appliances.

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Earth Day shows how climate change impacts humans

The organization’s Quebec chapter tries to convey that no species will be spared if climate change continues unabated.

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Amica takes a new point of view on senior living

A new campaign aims to reflect the “vibrant lifestyles” that break away from the nursing homes of the past.

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Up to the Minute: NFA beefs up strategy team

Plus, ICA expands training offering and National makes senior appointments in Atlantic Canada.

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Ogilvy names new ECDs, strategy director in Montreal

Hugues Morin and Alexandre Emond-Turcotte will head up creative, while Alison Neill will lead strategy for Fizz.