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4 warning signs that you’re not compliant with CASL

AAM’s Joan Brehl on the confusion that the private right of action suspension creates for CASL implementation.

Jos

Vachon picks Cossette

The agency will lead a national relaunch of the brand through its portfolio of snack products, including Jos Louis and May West.

Nature

Nature’s Path raises its packaging bar

The organic CPG co has changed the look of its energy bars, leaning into its more recognizable name.

SIGNATURE by Shelley Alexanian-Shelley Alexanian-s new concept s

Retail in brief: Canada Goose looks beyond our borders

Plus, a legacy Ontario brand tries a boutique approach and Montreal to welcome a new sporty shop.

Filet de 5 pointes OKA L'Artisan

Oka ventures further into snacking

The cheese brand adds to its individual portion pack options ahead of back-to-school.

Browns

Sneakers are the star in Browns’ new push

A wide range of faces are also at the core of a rare mass campaign from the footwear retailer and Adidas.

PC Financial Edmonton

CIBC ends deal with PC Financial

PC tightens its focus on loyalty as banking customers will soon be transferred to the new Simplii Financial.

MelittaPourOver

Melitta’s old-school play in the home coffee game

The century-old brand makes a new foray into a growing, highly competitive market with a simple product.

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Agencies and marketers: We want your feedback

It’s time to weigh in on the state of the industry. Plus, brand side folks can vote on Marketer of the Year.

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Marketers are facing a responsiveness gap

Everyone wants to be agile, right? Here’s what CMOs say is holding them back.

SonnetX1

Sonnet’s new boss wants marketing to drive growth

Roger Dunbar wants the online insurer’s strong launch campaign to translate into a scaleable, nimble organization.

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Jack Russell wins U.S. craft beer assignment

The agency will work on upcoming creative projects for the Bridgeport Brewing and Trumer Pils brands.

allen_oke

Huge brings on Allen Oke as ECD

The agency was after brand building and storytelling expertise as it continues growing its capabilities.

Atlantic

Atlantic Canada’s credit unions fall back on trust

As the rules change for financial institution marketing, Atlantic Central continues its strategy of differentiation.

Cantech1a

Cantech spends to escape a sticky ad situation

Lagging behind big-name brands in mass market advertising, the Canadian company readies its first TV and social work.