strategy awardsD

CASSIES Silver: Breathe Right’s very personal snoring pitch

How Grey and the brand pulled off the most intimate targeting.

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CASSIES Bronze: Quebec media changes the face of poverty

The campaign by TAM-TAM\TBWA showed poverty is closer than we think.

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CASSIES Gold: Taking cancer by the Ladyballs

Ovarian Cancer Canada raised awareness and increased donations with a ballsy campaign.

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CASSIES Silver: CIL challenges resourceful DIYers

DDB Canada helped the paint brand promote Beauty on a Small Budget.

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CASSIES Bronze: Jamieson brings convenience

Union’s colourful campaign asked for only a second of your time.

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CASSIES Bronze: EQ Bank leaves the branches to others

Union’s campaign focused on building savings rather than retail space.

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CASSIES Gold: Unpausing SickKids’ lives

Cossette’s campaign led to record donations with tech that skipped to a happy ending.

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CASSIES Bronze: Giving new life with blood

Canadian Blood Services and Sandbox’s pitch led to a surge in donations.

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CASSIES Bronze: Raising the Roof hits home

Leo Burnett and the organization took on the NIMBYs.

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CASSIES Bronze: Amazon creates a magical Echo

Leo Burnett’s spots had a Super Bowl-sized impact on the device’s sales.

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CASSIES Gold: The Liberals’ hurricane win

Bensimon Byrne tapped a trusted nonagenarian to shore up the seniors vote.

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CASSIES Silver: Providing Chatr for life transitioners

With BBDO and Balmoral, the wireless brand grew its business by targeting new Canadians.

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CASSIES Silver: Reitmans pitches a younger crowd

With Tank, the brand worked to make its clothing relevant to a new audience.

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CASSIES Silver: This is why you should play Lotto 6/49

Sid Lee helped the lottery brand regain relevance in Quebec.