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Behind the Dairy Farmers’ tragic tableau

The organization argues that losing Canadian milk products is really worth crying over.

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Activia starts the year ‘in sync’

The Danone brand simplifies its in-store messaging and builds on its holistic well-being approach.

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VH Sauces goes big for Chinese New Year

How the ConAgra brand has evolved its “hero season” program to be more omnichannel and target millennials.

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Nissan brings new signage to the dealership

A new partnership aims to improve the customer experience and better leverage local insights.

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2017 Shopper Innovation Awards shortlist revealed

From bees to beer, here are the brands that stood out in the jury room.

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Welcome Consumer Insights readers

We’re kicking off 2017 by integrating aspects of Marketing magazine’s popular filter into Shopper Marketing Report.

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Taco Bell gets artistic

The QSR collaborated with four different artists on its first Canadian out-of-home campaign.

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Tetley seeks out balance

A TED Talk-inspired wellness event was the latest in an educational integrated campaign for the brand’s Ayurvedic line of teas.

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KFC augments consumers’ hoop dreams

A new campaign and AR app targeting families aims to bolster the QSR’s partnership with the NBA.

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The Hive wins Peroni, Grolsch

The agency is now AOR for Asahi Canada’s key brands, with more likely to enter the fold later this year.

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Scotiabank’s soccer goals

How the bank is bringing a universal insight around kids and sports to life for its FC Barcelona partnership.

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Here are the 2017 Creative Report Card shortlists

The full rankings will be available Feb. 23, but until then, check out the top brands, agencies, creatives and planners.

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DDB names new leader in Montreal

Jean-Francois Mallette joins as managing director, with a goal of bringing more collaboration to the shop.

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From Russia, with love

Ricardo Martin reflects on what he learned during three years at Unilever Canada from his new outpost.