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CysticFibrosis

Cystic Fibrosis Canada asks the tough questions

The non-profit helps viewers understand how difficult common questions become for people with the disease.

Good&Ready

Toronto ad vets open a new agency

Juniper Park co-founders Terry Drummond and Alan Madill have opened Good&Ready, offering bespoke teams across services.

BMRstc

BMR picks Lg2 as agency of record

The hardware retailer gives its marketing assignment to the agency as it continues with an expansion and transformation plan.

In-Store Experience and Design Award

Nominations are open for Retail Innovator of the Year

Retailers who have put consumer data and innovative strategies to good use have until Dec. 21 to enter their submissions.

LCBO-gifting

LCBO launches holiday gifting assistant

The crown corp is aiming to give shoppers another way to navigate its selection for gift recommendations.

sandrasanderson

Sandra Sanderson joins Sobeys

The former Walmart Canada CMO takes over marketing as the grocer continues its transformation plan.

Ecommerce-Retail

Canadian retailers still playing ‘catch-up’

New research from KPMG highlights a need to adapt to widespread digital and demographic changes.

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Longo’s new format serves a changing suburban shopper

Sustainability shapes the design of a grocery store dedicated to time-starved consumers.

Yves-Influencers

Yves Veggie Cuisine embraces ‘flexitarian’ strategy

The brand looks to expand its audience as more people adopt plant-based diets.

Canadian Marketing Association-Destination BC-s Maya Lange Named

Maya Lange transforms tourism marketing in B.C.

The CMA’s 2018 Marketer of the Year leads a powerful network of tourism brands that have evolved with the times.

Corner Office

Corner Office Shifts: New leaders at Sobeys, Tangerine

A round-up of senior-level changes you may have missed.

Toys R Us

Targeting the next gen of Toys ‘R’ Us kids

The toy retailer reminds Canadians it’s still open for business with its first marketing push since its U.S. parent company went under.

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Should agencies stop pitching?

Why Couleur Locale’s Dominique Trudeau released a manifesto stating he would no longer pitch for business.

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ICF Olson combines agencies under ICF Next banner

Individual agency brands will cease to exist in 2019 in favour of a more holistic offering.