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Trend to shelf: Drawing millennials to the frozen aisle

Bellisio Foods new brand aims to reflect changing meal habits and a trend toward ethnic flavours.

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Canadian Tire pops up in crowded decor space

The retailer puts experiential weight behind its Canvas line to show products in context.

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Kellogg Canada bets on ketchup

The CPG co makes the Pringles flavour a permanent fixture on shelves.

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Seattle’s Filson makes its Canadian debut

The outdoor and leather goods brand is set to open its brick-and-mortar locations in Toronto and Vancouver.

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Nestle boosts its boomer-focused portfolio

A new product launch ventures beyond ready-to-drink to target the demo differently.

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What’s going on at Kraft Heinz?

Brian Kerr talks post-merger culture, rocking foundations and betting on product innovation.

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Taco Bell, beer and the battle for diners

Restaurant growth in Canada is flat, so Taco Bell is changing its brand to bring more millennials through the door.

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Fast Facts: Tweaking ecommerce spend for retention

A case to shift mobile spending away from acquisition-only.

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WFA survey reveals battle of the briefs

The biggest brands and the biggest agencies see integrated campaigns coming together in very different ways.

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Julie Georgas joins Zeno Canada

The Instigator Communications founder closes that shop’s doors, bringing several clients to her new agency.

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Community works to broaden its offering

Recent leadership hires aim to strengthen the agency’s expertise outside of its branding and experiential wheelhouse.

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Reitmans taps into style habits

The retailer helps women through the “I have nothing to wear” moment as part of a customer-centric strategic shift.

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TIFF puts storytelling in context

The organization uses geo-targeted ads to drive home Canada’s legacy in film, TV and advertising.

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Testicular Cancer Canada embraces embarrassment

The organization’s first bilingual campaign explores what’s worse than talking about testicular health.