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Doja dresses up to fight for cannabis amnesty

The licensed producer has launched a fashion line to support overturning non-violent cannabis convictions after legalization.

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Back Page: The CTA Revolution

Doug&Partners calls on agencies to see if “calls to action” actually work.

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Interac steps into the podcast studio

“Earning Curve” is part of the financial company’s recent efforts to connect with small businesses.

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Up to the Minute: AlphaPR adds VP following new wins

Plus, Juniper Park\TBWA wins bronze at IPA Effectiveness Awards, and Republic wins Summer Fresh.

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Belairdirect goes beyond the stadium

In a multi-faceted “Football Simplified” campaign, the insurance company looks to reach a larger number of fans.

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Gadget Watch: Google adds a screen to Home

Plus, Amazon brings Alexa to French Canadians and Samsung launches smart home hub north of the border.

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Tech in Action: Wayfair mixes up reality, again

An app on the Magic Leap headset gives consumers another way to visualize furniture purchases in their home.

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Does your organization lack AI leadership?

A survey of Canadian CFOs shows a lack of confidence in the expertise available to implement the technology.

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A look at TD’s tech and digital priorities

New startup collaborations and support of its new CSR platform were among the announcements at the bank’s annual Tech Day.

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Shopper Innovation Awards deepens its activation lens

The awards recognizing the best in shopper marketing gets a new name, categories and co-chairs.

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WestJet rebrands to reflect global ambitions

The airline repositions following the announcement of new international Dreamliner routes and a platinum WestJet Rewards offering.

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How to leap ahead in marketing

Strategy publisher Mary Maddever on how the Marketing x Mentors program recognizes the importance of evolution.

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Betadine tackles sore throats by gargling

The antiseptic brand is promoting two new products by focusing on catching cold and flu symptoms early.

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Yogen Fruz Pinkberry encourage yogurt lovers to #FeedYourBrain

The Brain Project adds in-store activations to raise funds for brain research.