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4 warning signs that you’re not compliant with CASL

AAM’s Joan Brehl on the confusion that the private right of action suspension creates for CASL implementation.

Browns

Sneakers are the star in Browns’ new push

A wide range of faces are also at the core of a rare mass campaign from the footwear retailer and Adidas.

PC Financial Edmonton

CIBC ends deal with PC Financial

PC tightens its focus on loyalty as banking customers will soon be transferred to the new Simplii Financial.

MelittaPourOver

Melitta’s old-school play in the home coffee game

The century-old brand makes a new foray into a growing, highly competitive market with a simple product.

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Agencies and marketers: We want your feedback

It’s time to weigh in on the state of the industry. Plus, brand side folks can vote on Marketer of the Year.

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Marketers are facing a responsiveness gap

Everyone wants to be agile, right? Here’s what CMOs say is holding them back.

SonnetX1

Sonnet’s new boss wants marketing to drive growth

Roger Dunbar wants the online insurer’s strong launch campaign to translate into a scaleable, nimble organization.

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Jack Russell wins U.S. craft beer assignment

The agency will work on upcoming creative projects for the Bridgeport Brewing and Trumer Pils brands.

allen_oke

Huge brings on Allen Oke as ECD

The agency was after brand building and storytelling expertise as it continues growing its capabilities.

Atlantic

Atlantic Canada’s credit unions fall back on trust

As the rules change for financial institution marketing, Atlantic Central continues its strategy of differentiation.

Cantech1a

Cantech spends to escape a sticky ad situation

Lagging behind big-name brands in mass market advertising, the Canadian company readies its first TV and social work.

kidstv

Health Canada and marketing to kids: what you need to know

The issues at play in the public consultation on appropriate age restrictions, targeting and the definition of “unhealthy food.”

Cupid1

Check it out: Cupid sends couples to the movies

Cineplex is promoting its VIP in-seat service with new work from Zulu Alpha Kilo.

RedCross

Red Cross offers new perspective on summer safety

The organization gets its message across through the eyes of a child.