SKITTLES

Skittles temporarily ditches its rainbow colours

The brand wants the focus to shift to “the only rainbow” that matters, part of a range of Pride activities in Canada.

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Brands doing good have the biggest cultural impact

A new report shows which efforts to make brands relevant resonate most with consumers.

Nav-TimHortons

Tim Hortons places Raptors superfan in the limelight

A mini-documentary about Nav Bhatia explores inclusivity and the Canadian spirit.

TheRisk

Ontario government wants athletes to rethink their risks

A campaign to spread awareness about the dangers of concussions flips sports marketing tropes on their head.

New_York_FRIES

New York Fries turns hot dogs into luxury brands

The QSR is looking to elevate its offering to help it compete with a growing number of options in the food court.

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The skinny on plant-based protein consumers

A new report from Field Agent explores the meat reducer phenomenon.

meat-

Fresh City acquires The Healthy Butcher

The subscription grocer is on a growth spurt as it picks up the popular fresh food brand.

Flashfood

Loblaw expands food waste reduction program

The grocer will make the Flashfood app, which helps customers find items nearing expiration, available at more than 250 stores.

osmows

Not all Toronto Raptors ads are created equal

A neuromarketing analysis ranks how fans responded to 14 ads, with QSR chain Osmow’s on top of the list.

Local Collective

The Local Collective hires strategy lead

Michael Ash will oversee strategic work for all clients at the recently launched Toronto-based creative agency.

Miss-fresh

How MissFresh is driving distribution through Metro

The meal kit company is expanding its reusable box program inside the retailer to curb single waste packaging.

VW_Canada

Volkswagen gets fans to shoot its latest campaign

The automaker aims to show off the capabilities of the new Jetta without the “artifice” of typical car ads.

yellow-fruit-frozen

Yellofruit heats up frozen dessert space

The brand is entering Loblaws banners with its dairy-free product and aims to stand out.

GillianRiley

View from the C-Suite: Tangerine’s Raptors marketing a slam dunk

President and CEO Gillian Riley discusses the halo effect of the team’s success on the digital bank.