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Brita Canada and DentsuBos launch 4.5 hour skippable pre roll

Innovative ‘walkumentary’ campaign raises awareness of global clean water issues

Gwyneth Paltrow Tries Out Flow Alkaline Spring Water's Latest Augmented Reality Grocery Experience at ExpoWest

Flow brings AR to the grocery aisle

The Canadian water brand has partnered with MemoMi to install its mirrors in stores as part of a sampling program.

tessa

Behind Toys “R” Us and Mattel’s retail partnership

How the toy retailer and toy manufacturer have worked together to ring in Barbie’s 60th.

Tim Hortons-Introducing Tims Rewards-- a brand new loyalty progr

Tim Hortons launches loyalty program

The Tims Rewards program is offering free food and beverages to members after every seventh visit.

HMVTOKYOSMOKE

Tokyo Smoke to open cannabis shop in Toronto

The retailer will sell its first recreational cannabis in Ontario after taking over HMV’s former flagship near Yonge-Dundas Square.

adam levine

Male grooming is booming

Brands, from global giants like L’Oreal to start-ups like Consonant, are marketing more to men. And it’s starting to pay off.

Executives-Research-Planning

Business leaders failing to upskill their teams on digital

New research from PwC builds a case for skills training – as opposed to hiring – to succeed on digital initiatives.

TenTree

Challenges remain for brands transitioning from CSR to purpose-led

In Canada, the trend remains predominant among startups and smaller businesses.

Canadian Tire TFLIC still_2

Canadian Tire crowdsources content

The user-generated content play banks on the brand taking a back seat.

Braden-Herschel

View from the C-Suite: Herschel outgrows its ‘hipster’ roots

Braden Hoeppner explains how the Vancouver-based backpack and accessories brand is speaking to culturally savvy travellers.

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Consumers want value from banks in exchange for data

An Accenture report outlines four personas and how willing they are to give up their data.

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Genesis Motors shifts marketing into high gear

The Hyundai-owned, digital-first luxury brand aims to drive more sales by talking about what sets its cars apart.

moneris

Moneris taps the passion of entrepreneurs

The payment provider changes its creative focus in its first video spot to better connect with small business owners.

Priceline

Grip wins AOR assignment with Priceline

With a mandate from the discount travel website, the Dentsu agency welcomes its first major U.S. opportunity.

Accenture-Hire

Accenture names new managing director

Piyush Bhatnagar will lead the consultancy’s operations in Toronto, including its widening service offering for marketing clients.