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Brita Canada demonstrates how small choices can make a big impact

Innovative ‘walkumentary’ campaign raises awareness of global clean water issues

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Up to the Minute: LP/AD gets a new partner

Plus, Chimera becomes PR AOR for K-Swiss and Prospectus expands creative with Neptune Blue acquisition.

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MDC names new CEO amid slipping revenues

Mark Penn takes the reins as his firm makes an investment in the holding company.

Manulife

Manulife zeroes in on tiny moments

Under a new masterbrand approach, the financial company suggests financial success is a matter of starting small.

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The New Establishment: Shereen Ladha dances to her own beat

The McCann strategist balances her day job with several side-hustles.

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Tech in Action: NFB uses AR to connect with students

A story about living through Japanese internment creatively utilizes interactive tech to better engage its young audience.

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Putting a new lens on smart glasses

Why North believes sleek styles and boutiques can help drive interest in a moribund tech product.

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Prologue.ai opens in Montreal

The artificial intelligence startup aims to provide a more “emotionally intelligent” digital experience for brands.

Photography depicts the development and design of AI applications.

Microsoft launches online AI school for execs

The tech giant is offering on-demand lectures for those responsible for AI implementation.

Aveeno

NKPR wins Urban Barn, Aveeno Hair Care

The PR firm will oversee media relations, partnerships and influencer programs for the home furnishings store and hair care brand.

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Online banking is preferred by most Canadians

A survey shows consumers across demographics prefer using digital and mobile platforms over in-branch.

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Saxx comes out of left field

The brand’s “Ballpark” campaign utilizes reviews of what makes its underwear unique to stand out from the pack.

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CRC 2019: Designers in many forms

We ask the top designers about the evolving practice and the personal projects that represent their craft.

New Balance

New Balance re-launches the 997 with help of Toronto artists

The footwear brand has enlisted creatives representing its target audience to promote a mass market version of the classic shoe.