digital-trends

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Why Canadian marketers are embracing programmatic

A focus on trusted partners and premium networks has helped quickly grow digital spend

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Omnicom beats analyst expectations in Q2

Strong performance in North America led to another period of organic growth at the holding company.

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Serta thinks outside the box

The legacy brand taps Canadian Tire’s reputation and distribution network to launch its new mattress-in-a-box.

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View from the C-Suite: Ecobee gets aspirational

CMO Jackie Poriadjian-Asch says the smart home company has positioned itself around data sharing and control of the home.

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A look at Tim Hortons’ yearlong turnaround

Could the opening of a new innovation cafe be the next big step in the coffee chain’s revitalization efforts?

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Innovation Monitor: P&G pursues sustainable diapers

The CPG co is developing recyclable absorbent diapers as part of its broader sustainability goals.

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Canadian brands stagnant on customer experience

A Forrester report shows companies are struggling to continuously improve their CX and break away from competition.

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PepsiCo Foods appoints new president in Canada

Cara Keating will replace longtime exec Jason McDonell, who is pursuing a new opportunity outside the company.

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Color promotes a freer cannabis experience

WeedMD designs its first recreational brand to let consumers explore outside of “use cases” popular with the competition.

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Clearmotive expands Toronto office

The Calgary-based agency has made several hires as it pivots towards a more efficient and holistic offering.

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Shoppers Drug Mart aims to make cosmetic dermatology approachable

The retailer’s first big push for its new Beauty Clinic taps into shifting perceptions about cosmetic procedures.

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Rogers, L’Oreal and Princess Margaret name new marketing heads

Three top organizations in their fields have recently named new leadership.

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M.A.C. Cosmetics celebrates its home-grown roots

The beauty brand highlights its Canadian connections in a new campaign that reaches people of “all ages, all races and all genders.”

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Yamaha picks The Turn Lab as digital partner

The motorsports brand is looking to overhaul its website so that it can better speak to a multitude of consumers.