participaction

ParticipAction launches a data-driven mobile app

The non-profit is using data to serve personalized recommendations to help users reach their fitness goals.

aibrain1

IBM brings Watson to the masses

The company addresses a major hurdle to AI adoption by letting its platform run on any cloud platform.

warbyparkerAR

Warby Parker adds AR to its app

The new function gives customers the ability to try on frames from the online-first eyewear retailer.

IMG_4690

Abacus launches a creative offering

Abacus Creative Labs has been developed to create visual content tailor-made for social and mobile channels.

Food Trends

Appetites growing for flexitarian diets and edibles

Research by the University of Guelph and Bob’s Your Uncle identifies the impact of this year’s food trends.

Porsche-ChineseNY-2

Porsche resurrects the ‘Pink Pig’ for Chinese New Year

The luxury automaker took inspiration from a historical vehicle to celebrate the Year of the Pig.

St Michaels1

St. Michael’s hospital explores the link between poverty and health

Five interactive installations shine a light on the issue to launch a $25 million fundraising campaign.

Working Group analyzing Reports

Majority of digital marketers begin in other disciplines

A report by BrainStation lays out executives’ hiring priorities as they look to bolster their digital capabilities.

Toys -R- Us -Canada- Ltd--One of Canada-s coolest jobs has been

Toys “R” Us evolves chief play officer role for digital age

The toy retailer’s fifth child ambassador will lend authenticity to the brand through a more robust social and digital presence.

Corner Office

Corner Office Shifts: RBI, Knixwear and Bestseller

A round-up of senior-level changes you may have missed.

snickerswright

Check it out: Snickers helps a Raptor get his swag back

An ill-fitting suit that caught the attention of fans online was actually a stunt perpetrated by the Mars Wrigley brand.

eaters-collective-129481-unsplash

How will influencer marketing change in 2019?

A report from Talkwalker shows that measurement and finding the right influencer remain challenging for brands.

Tank-Hires

Tank makes series of hires and promotions

The agency continues to grow, hiring a new ACD and naming a global CD for its health practice.

Endy

Endy partners with Urban Barn to launch showrooms

The bed-in-a-box company is the latest to enter physical retail with a presence in 37 locations.