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Yukon’s marketer on bringing novelty north

A new take on northern lights viewing is the latest way the territory is capitalizing on changing travel behaviour.

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Sunwing endeavours to make travel ‘browsable’

The travel co’s head of retail explains why the brand wants Canadians to shop more like Brits.

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Juniper Park\TBWA finds its new CCO

Graham Lang joins from Y&R South Africa to lead the agency’s changing creative department.

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Lululemon aims for a progressive take on masculinity

The activewear brand hopes to attract more men with a campaign that challenges stereotypes and what it means to “be a man.”

Wealthsimple

Wealthsimple heads across the pond

The fintech brand’s CEO says there is an opportunity in the U.K. with underserved millennials.

IBAC

Why insurance isn’t boring, in six seconds

The Insurance Brokers of Canada’s new digital campaign gets its message across in a flash.

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Jamieson fights the workday zombies

The vitamin brand explores a new, energy-focused insight through alternate channels to complement its mass marketing.

NABS

NABS’ new direction

The organization’s executive director Jay Bertram on its new strategy and updated look.

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Mark’s French sibling brings casual into Quebec

L’Equipeur continues the retail evolution of Canadian Tire’s fashion banners.

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Publicis adds a new group CD

Marc Melanson joins the shop from McCann to lead work on the Fiat Chrysler account.

Avo

Why avocados are up Becel’s alley

The margarine brand is skewing younger with its latest product launch, particularly with an exclusive Toronto pop-up.

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Up to the Minute: Gravity adds to its leadership

Plus, a new PR shop for Toyota in Quebec and more news you may have missed.

DansLaRue

Publicis Montreal teams with street youth group

Ahead of its 30th anniversary, Dans la rue goes looking to re-engage its donor base.