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6S Marketing acquires Motive Communications

The deal expands the agency’s social media division to round out its digital marketing offering.

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Check it out: A robot walks into a comedy bar…

SiriusXM has an AI-powered bot generating instant jokes to promote this year’s Top Comic competition.

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Ad-focused budgets threaten engagement: column

Cameron Wykes says spending won’t save brands that don’t adjust to the new realities of customer engagement.

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Up to the Minute: Faulhaber names new partner

Plus: Brand Momentum hires a sales vet, Enterprise picks up a sports account and more news you may have missed.

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Adidas adds Toronto to its global neighbourhood

A revamped Originals store in Toronto offers a virtual shopping experience and some local touches.

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Aging Canadians unlikely to adopt digital health tools

A survey shows the population most likely to benefit from health innovations is also the least likely to use them.

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Salesforce gives AI-powered image recognition a new platform

Marketers can now access Einstein Vision capabilities through the company’s social management tools.

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Reno-Depot launches paint-matching app

Sid Lee’s latest activation to promote the retailer’s Sico paints puts the colour-matching power in a consumer’s phone.

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Symbility aims to bring AI to insurance

A partnership with DeepLearni.ng could improve the claims process and customer service.

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Tokyo Smoke’s sleek cannabis intro kit

Prescription pot users benefit from a new partnership from the upscale retailer and Aphria.

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Mitsubishi’s path of continuous improvement

The automaker tells stories of centenarians to create a more personal connection to its driving philosophy.

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Joline Matika joins Republic as VP

The purpose-driven agency taps a KBS account leader to help it grow in Toronto.

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Havas Montreal adds to its design offering

Studio Beau founder Nikolaos Lerakis and his team will bring a range of new services to the agency.

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Tite Group names a new CD

With eyes on content-fueled growth, the agency brings Lionel Wong aboard.