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Health Canada amends rules on food marketing

New guidelines will only restrict ads directed at children, instead of capturing all food that exceeds certain nutrition criteria.

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Canadian Tire gets ready for the holidays

The retailer refreshed its approach this year, focusing on the magic of Christmas and being prepared for the season.

Pound&Grain

Pound & Grain adds to Toronto leadership team

Managing director Tyler Lockyer will oversee the day-to-day operations and major accounts for the agency.

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Canada Goose focuses on human bonds in first holiday campaign

The outerwear brand shows its adventurous ambassadors with the people whose connections helped them get where they are today.

CysticFibrosis

Cystic Fibrosis Canada asks the tough questions

The non-profit helps viewers understand how difficult common questions become for people with the disease.

Good&Ready

Toronto ad vets open a new agency

Juniper Park co-founders Terry Drummond and Alan Madill have opened Good&Ready, offering bespoke teams across services.

BMRstc

BMR picks Lg2 as agency of record

The hardware retailer gives its marketing assignment to the agency as it continues with an expansion and transformation plan.

In-Store Experience and Design Award

Nominations are open for Retail Innovator of the Year

Retailers who have put consumer data and innovative strategies to good use have until Dec. 21 to enter their submissions.

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LCBO launches holiday gifting assistant

The crown corp is aiming to give shoppers another way to navigate its selection for gift recommendations.

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Sandra Sanderson joins Sobeys

The former Walmart Canada CMO takes over marketing as the grocer continues its transformation plan.

Ecommerce-Retail

Canadian retailers still playing ‘catch-up’

New research from KPMG highlights a need to adapt to widespread digital and demographic changes.

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Longo’s new format serves a changing suburban shopper

Sustainability shapes the design of a grocery store dedicated to time-starved consumers.

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Yves Veggie Cuisine embraces ‘flexitarian’ strategy

The brand looks to expand its audience as more people adopt plant-based diets.

Canadian Marketing Association-Destination BC-s Maya Lange Named

Maya Lange transforms tourism marketing in B.C.

The CMA’s 2018 Marketer of the Year leads a powerful network of tourism brands that have evolved with the times.