SIA

Shopper Innovation Awards deepens its activation lens

The awards recognizing the best in shopper marketing gets a new name, categories and co-chairs.

WestJet

WestJet rebrands to reflect global ambitions

The airline repositions following the announcement of new international Dreamliner routes and a platinum WestJet Rewards offering.

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How to leap ahead in marketing

Strategy publisher Mary Maddever on how the Marketing x Mentors program recognizes the importance of evolution.

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Betadine tackles sore throats by gargling

The antiseptic brand is promoting two new products by focusing on catching cold and flu symptoms early.

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Yogen Fruz Pinkberry encourage yogurt lovers to #FeedYourBrain

The Brain Project adds in-store activations to raise funds for brain research.

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Rabba Fine Foods undertakes its first major store redesign

The pilot store was unveiled in Etobicoke and will examine the possibilities for future concepts.

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Is there a gap in how halal consumers are served?

With a growing Muslim population in Canada, a study by Nourish Food Marketing shows an ongoing missed opportunity.

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Tetley launches first vitamin and mineral fortified teas

The beverage brand is trying to move away from its legacy line of orange pekoe into health-focused specialty teas.

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Conagra Canada promotes protein-based snacks

How the company entered gas and convenience for the first time to sell Slim Jim, Duke’s and Bigs.

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Why brands are creating arts-driven experiences

Consultancy MassivArt’s CEO explains why more marketers (in Toronto especially) are activating their brands through art.

Corner Office

Corner Office Shifts: New marketers at Tourisme Montreal, Food Basics

A round-up of senior-level changes you may have missed.

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Brewing up emotion still king for ex-Tim’s CMO

Telling moving brand stories is as relevant today as it was in the ’90s, say Upstream’s Bill Moir and Paul Wales.

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American Apparel shifts to inclusive messaging

Following its acquisition by Gildan Activewear last year, the retailer re-enters Canada focused on diversity and inclusion.

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Hullmark sculpts a connection to Ossington

The real estate developer is using interactive public art to show how it wants to improve a neighbourhood it’s working in.