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Public Mobile updates its chatbot

A design change to the SIMon platform aims to make it a more effective customer service tool.

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Sparking a career pivot

The Marketers x Mentors program, set to kick-off in the new year, will support mid-career staff looking to make a change.

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Only one third of LGBTQ+ staff are out at work

The ICA is bringing an organization supporting queer agency staff to Canada in response to a recent survey.

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Via Rail embraces the future of mobility

The train operator refreshes its positioning following seventeen consecutive quarters of growth.

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Brent Choi leaves JWT

The president of the Canadian operation and CCO for global brands departs as the agency continues to pursue a collaborative creative model.

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RBC takes a lighthearted approach in latest campaign

The bank enlists Canadian actor Jay Baruchel to demonstrate three services that make the bank different.

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Most Canadians don’t know where to buy legal cannabis

One month before legalization, a Lift&Co. survey shows consumers lack awareness about where cannabis will be sold.

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Punch Canada joins Fishman to launch Canadian office

The new Toronto PR firm will operate as a separate company and focus on franchise brands.

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DuProprio selects Lg2

The agency will work on branding and creative for the Quebec-based real estate company.

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How Spence Diamonds’ new CMO plans to grow the company

Veeral Rathod sees parallels between the apparel and diamond industries.

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The ‘leaders’ and ‘laggards’ of GDPR compliance

Those who have embraced compliance are already ‘reaping the benefits,’ according to a report from the CMO Council.

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Oikos brings its focus on quality to new organic products

The brand adapts its successful Greek yogurt strategy to the organics segment.

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Waking up to consumer needs of today (and tomorrow)

Part two of strategy’s MES roundtable brings marketers together to discuss the impact of cultural relevance and universal human insights.

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KBS merges with Forsman & Bodenfors

MDC creates a new global agency with 700 employees in eight cities, including Toronto and Montreal.