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Abacus launches a creative offering

Abacus Creative Labs has been developed to create visual content tailor-made for social and mobile channels.

Food Trends

Appetites growing for flexitarian diets and edibles

Research by the University of Guelph and Bob’s Your Uncle identifies the impact of this year’s food trends.

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Porsche resurrects the ‘Pink Pig’ for Chinese New Year

The luxury automaker took inspiration from a historical vehicle to celebrate the Year of the Pig.

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St. Michael’s hospital explores the link between poverty and health

Five interactive installations shine a light on the issue to launch a $25 million fundraising campaign.

Working Group analyzing Reports

Majority of digital marketers begin in other disciplines

A report by BrainStation lays out executives’ hiring priorities as they look to bolster their digital capabilities.

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Toys “R” Us evolves chief play officer role for digital age

The toy retailer’s fifth child ambassador will lend authenticity to the brand through a more robust social and digital presence.

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Corner Office Shifts: RBI, Knixwear and Bestseller

A round-up of senior-level changes you may have missed.

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Check it out: Snickers helps a Raptor get his swag back

An ill-fitting suit that caught the attention of fans online was actually a stunt perpetrated by the Mars Wrigley brand.

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How will influencer marketing change in 2019?

A report from Talkwalker shows that measurement and finding the right influencer remain challenging for brands.

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Tank makes series of hires and promotions

The agency continues to grow, hiring a new ACD and naming a global CD for its health practice.

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Endy partners with Urban Barn to launch showrooms

The bed-in-a-box company is the latest to enter physical retail with a presence in 37 locations.

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IPG, Omnicom optimistic following Q4 results

Despite some struggles, strong organic growth has both holding companies hopeful for the year ahead.

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Insights from Isobar’s 2019 trends reports

From mindfulness to emotion-driven marketing, here are some the forces shaping the industry over the next year.

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Jurors announced for 2019 Young Lions competition

Meet the industry experts who will decide the winning teams that will represent Canada in Cannes.