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Majority of industry plans to hire more creatives in 2019

A survey of hiring managers shows freelance talent and web-focused skills will be priorities.

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KFC presents Sanders’ Little Helper

In a lighthearted holiday effort, the QSR is giving away elf-on-a-shelf inspired dolls that resemble its founder.

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Rogers extends relationship with Omnicom

DDB and Critical Mass have been tapped to handle assignments for the telco.

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Focus is the future of loyalty

Consumers are increasingly drawn to programs built around an aligned brand and personalized experiences.

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Sporting Life Group’s new CMO on leading two sport retail icons

Frederick LeCoq talks leading marketing efforts for both Golf Town and Sporting Life.

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How much do digital marketers rely on agencies?

Annual CMA research explores the reasons many marketers were keen to outsource resources in 2018.

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How to win with visible minorities in Canada

Barrett and Welsh CEO Ishan Ghosh lays out three principles to consider when approaching multicultural marketing.

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Nick Cowling takes on new role with Citizen Relations

Returning to manage the agency within Canada, Cowling will also help lead innovation globally.

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Salvation Army hijacks out-of-office emails

The non-profit reminds professionals that not everyone can afford to take time off in a new holiday effort.

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WPP to cut staff and offices as part of restructuring

The holding company’s three-year plan involves further simplifying its operations and investing more in creativity.

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Shoppers Drug Mart gets approval for medical cannabis

The retailer will sell products to registered patients through an online platform.

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Dr. Scholl’s steps towards more emotional platform

The Bayer brand aims for a more holistic brand image, not showing any of its products in a new two-minute spot.

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DentsuBos Montreal takes Japan’s Ajinomoto global

The creative agency created the food company’s first global marketing effort after picking up the local assignment.

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Publicis Toronto hires new experience design lead

David Han will lead the practice and be part of a digital team that numbers over 150.