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Rexall celebrates #12DaysofHacks

A social influencer campaign saw Toronto DIYers make holiday crafts using the store’s private label products.

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TracyLocke unveils new omni-channel practices

The services are meant to help brands harmonize in-store and digital offerings and deliver more personalized experiences.

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British Columbia opts for hybrid cannabis retail model

Both private and public storefronts will be permitted to sell legalized cannabis.

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Fast Facts: Data woes slow marketing’s 1-to-1 shift

A new study shows Canadian marketers are moving to personalized communications, but data still proves overwhelming.

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Saje extends community focus to social video

Company co-founder Kate Ross LeBlanc explains how building community can build business.

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Tokyo Smoke’s direct approach to uncertain regulation

As one of many brands looking to play in the legal cannabis market, the retailer keeps consumers engaged one-to-one.

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Bell hopes to get Lucky with its new brand

The telco’s low-cost carrier aims to reach and connect with new Canadians and multicultural communities.

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Check it out: Connor McDavid scores for CIBC

The bank couldn’t resist punning on the hockey star’s financial “goals” in spots where he makes a surprise appearance.

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Craft gets its own Marketing Awards category

Agencies and production companies can now submit work that will be awarded based on the quality of its artistry.

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Shoppers Drug Mart to enter medical cannabis market

The Loblaw-owned drug store chain has reached a deal with licensed producer Aphria to sell its products to registered patients online.

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Gaz Metro rebrand a response to stakeholders

Those inside the Quebec energy business wanted a brand that better reflects its investment in renewables.

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New CD joins Wunderman and Blast Radius

Cass Zawadowski has been brought on to lead creative at the agencies following four years of work abroad.

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Frank and Oak celebrates our differences

The clothing brand launches a new unisex collection and CSR campaign to support immigrant women and equality.

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FCB wins larger mandate with Air Canada

The agency’s Montreal and Toronto offices will handle global retail communications as part of the assignment.