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Sport Chek busts a move in apparel

The retailer uses a team of dancers to bring some energy to its lifestyle collection.

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Jamieson gears up for cold and flu season

The health products brand takes a cross-product approach to boost business impact.

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Budweiser gets serious about Halloween

The brand hopes to leverage a global campaign to drive value for local partners and own the occasion.

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Doritos hits play on original music track

The PepsiCo brand makes noise to mark the return of its Sonic Sour Cream flavour after a 14-year absence.

Swiss Chalet

Why Swiss Chalet is switching gears

The brand evolves its platform to skew younger, while still maintaining its roots.

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What’s trending for 2018?

From penny-pinching to facial recognition, here’s what Mintel sees for next year.

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ASC gives marketers good grades on kids’ marketing

Participating CPG and QSR companies stuck to their commitments last year, according to a new report.

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ICF Olson names new managing director

Daniel Welch gets a promotion and takes over day-to-day operations of the agency’s Toronto office.

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Central Strategy rebrands

Dino Demopoulos and Zach Klein’s consultancy has a new name and focus on bridging the gap between commerce and culture.

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Check it out: Chartered accountants tackle the ‘internet fad’

A new campaign positions CPAs as having a direct impact on future-proofing businesses.

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Up to the Minute: Influence Marketing names new CEO

Plus, National adds to Vancouver leadership, NABS plans a live-streaming fundraiser and more news you may have missed.

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Microsoft launches global AI competition

Venutre.AI will split $3.5 million between four companies aiming to advance the technology.

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Dell creates new IoT division

It aims to provide businesses with faster processing and easier management of data from connected devices.

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La Caisse and Desjardins partner on fintech fund

The sponsors will devote $75 million to help develop fintech and financial AI, both in Quebec and across Canada.