“Lighter Blue” was a Cannes-winning social campaign that explained symptoms of Major Depressive Disorder and illustrated coping strategies with a touch of humour.

The Pharma Report: Klick Health

Creativity and innovation with a unique approach

Sponsored

RitualPickup2

2019 Brand of the Year: Ritual scales and shifts gears

How the company is investing in its future by building products that go beyond the meal ordering app.

VICHY_SKIN_CONSULT_AI_CROP (1)

The Innovation Roadmap

L’Oreal, Telus and RBC’s investment strategies offer lessons on how to lay the groundwork for innovation.

Caroline Losson

View from the C-Suite: Caroline Losson laces up her skates

The CMO of CCM is working to bring emotion to the hockey equipment space.

Roundtable-MES-main

How CMOs are grappling with shifts in consumer behaviour

In part two of strategy’s MES roundtable, marketers discuss convenience, sustainability and other organizational challenges.

Purelygreat_8

Purelygreat hopes to cast a spell on skeptical consumers

The brand takes a disruptive approach to convincing the world it is “ready” for a natural deodorant.

BMO-GrassOfGreatness-8

BMO repurposes Toronto FC’s field for youth teams

The bank brings its professional and community sponsorships together as part of its brand mission to “grow the good.”

NEW-Drake-Scorpion-Shot2-0413_Ac

2019 Brand of the Year: OVO started from the bottom…

Now October’s Very Own is creating hype at a level Canadian brands rarely see.

ecobeeSmartThermostat6

2019 Brand of the Year: Ecobee brings purpose to smart thermostats

The start-up won customers over through its approach to social impact and data.

rudsakpair

Rudsak picks new AOR

Boutique agency The Brand is Female, founded by Eva Hartling, will support the company’s strategic roadmap as it eyes international expansion.

hermes-rivera-ahHn48-zKWo-unsplash

Made in Canada matters to overseas consumers

A PwC survey of international shoppers shows leaning into a brand’s Canadian roots could help them expand into new markets.

addition-elle2

Addition Elle puts the fashion industry on notice

The retailer questions why an industry that prides itself on bold ideas can’t come up with products that include plus-size women.

No Name TV

2019 Brand of the Year: Loblaw zeroes in on shoppers

How Canada’s largest retailer is building its entire business and portfolio of brands around the customer.

design-desk-eyewear-313690

We all have a shelf life

Frank Palmer on why support for NABS is more important than ever in a time of “best before” career paths.

Harlequin

Round picks up Harlequin business

The Toronto agency is among only a “handful” that fit the needs of the global publisher of romance fiction.