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Buckley’s creates a timeline of awful tastes

The brand puts the focus on its flagship product and well-known tagline to celebrate its 100th anniversary.

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The Period Purse targets menstruation embarrassment

A new campaign from the non-profit aims to fight stigma by encouraging people to “say the word.”

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Target wins Best of Show at ICE Awards

The agency won for Crime Stoppers’ “Project Anonymous” at the show recognizing the top work in Atlantic Canada.

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Gene adds to its leadership

The health-focused agency creates a new client role and promotes leaders focused on design and strategy.

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LCBO names new VP of marketing

Vanda Provato moves from coffee to alcohol, with a mandate to bring more data insights to the crown corp’s marketing.

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KPMG enlists Stradigi AI on strategic partnership

From the Tech newsletter: The companies will use each others’ strengths to identify how to integrate AI into clients’ business.

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Dentsu Aegis introduces advertising to tech-inclined students

The CODE is a program aiming to not just train young people for the digital economy, but present the industry as a career option.

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The Next Big Thing in measurement

How legacy research companies are sparking a rebirth of audience measurement.

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Holiday spending expected to rise slightly

A report from PwC predicts online shopping time will continue to go up, though most consumers favour a mix of channels.

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White Spot’s new target demo includes everyone

The casual dining chain coins the term “spotitarian” to reflect its efforts to be an approachable restaurant, regardless of dietary preference.

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Ogilvy Canada names new chief strategy officer

Tom Kenny joins in a new executive-level leadership position at the agency.

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Maple Leaf relates to parents’ morning struggles

The company puts a twist on its “found footage” approach to bring its “Real Food” messaging to breakfast products.

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P&G supports BrandSpark’s Shop for the Cure

The fundraising program gives back to the Canadian Cancer Society when shoppers buy from the CPG co and partner brands.

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Hershey creates condo-friendly Halloween

The chocolate brand looks to forge new Halloween traditions where trick-or-treating is frequently verboten.