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L’Occitane unveils new digital flagship

The fragrance boutique’s Toronto store is one of three design concepts that reflect the company’s “glocal” retail approach.

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McCann wins Tourism Vancouver

The agency will tap its international connections to lead the “second phase” of the city’s destination branding work.

Craft Matters Creative Hack

Why hacking is helpful

A recent Dentsu Aegis hackathon helped creatives from multiple agencies get at new, data-driven ideas for clients.

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Tech in Action: Shanghai’s AR-filled Starbucks

The giant new retail location lets visitors see inside the roastery’s operations and order from anywhere.

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PwC opens Digital Experience Centre in Toronto

An expanded innovation space explores new tech and aims to solve client innovation challenges.

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Zenika picks Montreal for North American headquarters

The French digital consultancy aims to expand to 50 staff here within three years.

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Mastercard makes time for fun

The company enlists Cobie Smulders to show Canadians the benefits of Masterpass as part of a refreshed, digital-first marketing approach.

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Pur Vodka rebrands ahead of expansion

The new label marks the second time the Quebec vodka company has rebranded in less than 10 years.

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What’s getting old is new again: column

Lg2′s Keith Barry on how growing up means rethinking what you thought you knew about millennials.

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KFC launches an online merchandise store

Items range from fashionable to silly in the QSR’s effort to further insert itself in Canadian culture.

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Where do consumers like shopping most?

Leger finds a few surprising retailers have a higher-ranked in-store experience than their bigger, more established competition.

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Parasol diapers arrive in Canada

The brand will use style to appeal to millennial parents, but faces stiff competition in a saturated market.

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Rexall celebrates #12DaysofHacks

A social influencer campaign saw Toronto DIYers make holiday crafts using the store’s private label products.

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TracyLocke unveils new omni-channel practices

The services are meant to help brands harmonize in-store and digital offerings and deliver more personalized experiences.