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The Indie Edge

Defying industry conventions through agency models purpose-built for today’s needs

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Up to the Minute: Entertainment wins for ChizComm

Plus, hires at Gravity Partners and more news you may have missed.

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Labatt 50 ‘rebrands’ for Canada’s anniversary

The beer born to celebrate one anniversary waves the flag for Canada 150.

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ACA vice president Paul Hetu dies at 65

The marketer and agency partner was seen as a “driving force” for the Quebec marketing industry.

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Ogilvy Montreal names new CCO

Etienne Bastien takes over leadership of the agency’s creative department from Martin Gosselin.

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Anomaly, Cleansheet stand tall at Clios Sports

Seven Canadian agencies took home hardware for their best sports-related work.

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National Bank enters the chatbot space

A partnership with Montreal’s Automat is the bank’s first test of conversational marketing’s possibilities in finance.

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Hootsuite debuts ROI-focused offering

A new measurement tool and consultancy service aims to help marketers prove the value in their social campaigns.

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Tech In Action: Is it a hotdog?

Some impressive image recognition brings a joke from HBO’s Silicon Valley into the real world.

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What you need to know from Google I/O

Three major AI and personal assistant developments to come out of the tech giant’s annual developers conference.

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Cadillac Fairview hacks at AR and VR

Agency partner SapientRazorfish hosted a hackathon to explore ways the tech could enhance the shopping experience.

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Moosehead looks to the future

The brewery celebrates its 150th anniversary by setting out a vision for the years to come.

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An agency that sells sugar to kids

John St.’s latest industry satire is part of Heart & Stroke’s mission to ban marketing food and drinks to children.

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Bensimon Byrne hires its first chief strategy officer

Stefan Gerard joins from FleishmanHillard in New York as the agency embarks on a North American growth plan.