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Central Strategy rebrands

Dino Demopoulos and Zach Klein’s consultancy has a new name and focus on bridging the gap between commerce and culture.

CPA Canada

Check it out: Chartered accountants tackle the ‘internet fad’

A new campaign positions CPAs as having a direct impact on future-proofing businesses.

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Up to the Minute: Influence Marketing names new CEO

Plus, National adds to Vancouver leadership, NABS plans a live-streaming fundraiser and more news you may have missed.

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Microsoft launches global AI competition

Venutre.AI will split $3.5 million between four companies aiming to advance the technology.

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Dell creates new IoT division

It aims to provide businesses with faster processing and easier management of data from connected devices.

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La Caisse and Desjardins partner on fintech fund

The sponsors will devote $75 million to help develop fintech and financial AI, both in Quebec and across Canada.

KLM

Tech in Action: KLM uses VR for PR

The airline’s cheeky new experience targets budget travellers.

Montreal

Sports Experts enters the ghost business

The Quebec retailer celebrates its 50th anniversary with a touch of the supernatural.

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No Fixed Address gets a CMO

Mark Carpenter joins the growing startup agency’s executive team.

Quaker

Quaker embraces the cold

The brand’s new campaign extends the warmth of its product to Canadian newcomers.

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Boston Pizza’s senior marketer named president

Jordan Holm will take the helm at the end of the month as the casual dining chain’s current leader retires.

Olivieri

Olivieri stays social at 60

The pasta brand undertakes its biggest-ever digital push in an anniversary campaign aimed at driving engagement and promoting its newest products.

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Forty Creek gets a facelift

The whisky brand revamps its packaging for the first time in its 25-year history.

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Boreale debuts a new look for its specialized beers

The craft brewer redesigns its Artisan line, hoping to connect with more adventurous drinkers.