echo

Amazon launches Alexa in Canada

How local brands are working with Amazon’s AI assistant now that it has officially arrived.

Startup Stock Photos

Pound & Grain adds to its strategy team

New planners join the digital agency in Toronto and Vancouver following a number of new mandates.

YMCA

YMCA works up a sweat for social causes

The organization’s GTA branch has redefined its health and fitness positioning to align with its broader charitable mission.

BMOWomen

BMO shifts focus to female entrepreneurs

An all-female agency team at FCB puts the bank’s Celebrating Women program in the spotlight.

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Six tips on how to be a semi-decent agency partner

Identifying a shared belief between a brand and its biggest believers is key, according to Rethink’s Aaron Starkman.

SickKids

Agency of the Year 2017: Going for Gold

Cossette, Leo Burnett, FCB, Touche and Edelman put in some hard work to be named the top agencies in the country.

FCBMTL

FCB Montreal adds to leadership team

A new head of creative and director of strategy join the agency.

KraftBearHugBears

Kraft’s Canada-wide bear hug

The peanut butter brand goes big with its bears ahead of the holiday season.

Paderno

Paderno debuts new brand platform

Leo Burnett led the cookware brand’s first campaign under Canadian Tire, aiming to connect with consumers’ love of cooking.

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AOY Gold: Cossette’s strategic approach

Multidisciplinary work teams, a multi-year innovation plan and combining strategy and creative have helped the agency stay on top.

LeoEmojis

Design AOY Gold: Leo Burnett’s evolution by design

Utility takes the shop’s designs to the next level.

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DAOY Gold: FCB doubles down on digital

Agency-wide training unlocks digital potential, leading to a second consecutive win.

Toiuche

MAOY Gold: Touché’s data-driven transformation

The agency introduces a new team and positioning statement as part of its focus on data.

Edelman - Agency Photo

PRAOY Gold: Edelman’s trust in the process

A “communications marketing” approach and boosting internal talent has put the agency on the podium.