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How Hershey is making baking a summertime affair

A Toronto pop-up also serves as a way to drive awareness of non-traditional Chipits flavours.

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Nominate your 2018 Marketer of the Year

Whose savvy and leadership deserves recognition on our upcoming list?

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American cult beauty brand Glossier launches in Canada

The brand built on Instagram and peer-to-peer recommendations has come north.

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Weston shakes up the bakery with Dave’s Killer Bread

The organic brand now has national distribution in Canada, with its marketing strategy playing on its edgier side.

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Match adds shopper marketing leadership

The shop taps longtime General Mills marketer Brian Kittelson for a newly created role.

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Molson Coors names new CMO

Martin Coyle joins from the company’s U.K. and Ireland division to take over marketing for Canada.

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Embracing risk key to digital transformation

Can Canadian businesses overcome their conservative reputation to transform?

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Three tips for big CPG brands looking to be more nimble

Neetu Godara sees ways her startup’s marketing approach could have helped her at Pepsico.

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Fast Facts: March of the virtual employees

Publicis’ AI assistant Marcel caused a stir, but many companies expect investments like it to help keep talent.

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Check it out: Casper’s cottage pop-up

The online mattress and sleep goods retailer creates its first temporary shop in Canada with a summery theme.

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BBDO Toronto adds to creative team

The shop announces a slew of new (and returning) faces after gaining incremental work from clients.

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BMW picks FCB Canada

The luxury automaker brings on a new AOR as it looks to realign its brand strategy and enhance its market position.

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Cundari wins new wine accounts

The agency will lead creative, strategy and media for the Yellow Tail and Santa Margherita brands in Canada.