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The Indie Edge

Defying industry conventions through agency models purpose-built for today’s needs

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Digital evolution is about skills, not job titles

Marketers say it’s all hands on deck when it comes to prepping for digital disruption.

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Fast Facts: Devil’s in the digital details

A global survey suggests CEOs and CMOs are driving digital change, but legacy structures are in the way.

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What consumer excellence means at Molson Coors

The company seeks purpose for 50 individual beer brands under a global mandate for integration.

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Bleublancrouge strengthens strategy and digital

New roles at the agency aim to help integrate processes and foster collaboration.

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Helping see the light about ophthalmologists

The Canadian Ophthalmological Society is educating the public on the role of eye health and the doctors dedicated to it.

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Kraft Peanut Butter spreads its wings

The brand attempts to drive relevance with millennials by stepping up its snacking potential.

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Jon Toews joins Public as CCO

The former Critical Mass ECD will lead creative at the social impact-focused shop.

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Up to the Minute: Entertainment wins for ChizComm

Plus, hires at Gravity Partners and more news you may have missed.

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Labatt 50 ‘rebrands’ for Canada’s anniversary

The beer born to celebrate one anniversary waves the flag for Canada 150.

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ACA vice president Paul Hetu dies at 65

The marketer and agency partner was seen as a “driving force” for the Quebec marketing industry.

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Ogilvy Montreal names new CCO

Etienne Bastien takes over leadership of the agency’s creative department from Martin Gosselin.

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Anomaly, Cleansheet stand tall at Clios Sports

Seven Canadian agencies took home hardware for their best sports-related work.