Peter Petralia - 1

Modern Craft adds partner to expand consulting offering

Peter Petralia joins the Vancouver marketing consultancy to help clients’ marketing machines run smoother.

tqc

Tourisme Quebec focuses on its full offering

A new campaign and interactive documentary aims to show the diversity of things to do on a trip to the province.

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Camp Jefferson wins Porsche Cars Canada

The agency change comes as the luxury auto brand looks to build its brand in this market.

Okea

Oka takes its versatility message national

The cheese brand launches its first campaign focused on boosting its entire portfolio.

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Breaking down Freshii’s not-so-modest proposal to Subway

Just how effective might the brand’s open letter ad be?

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Mass Minority makes two senior hires

A pair of new AOR assignments brings new leadership in creative and client services.

CMN

Children’s Miracle Network takes its ‘champions’ digital

How an automatic balloon machine has helped the organization broaden its storytelling.

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Dentsu Aegis gets a CMO

Why the network has tapped longtime automotive exec Sandy Di Felice for the newly created role.

Executive

CMO average tenure dips again

After a decade of increasing stability, U.S. marketers lose ground. But what about Canadian brand leaders?

AdRem2

The rooster reaches from bottom shelf to eye level

Caffeine pills sit low down in the drug and natural health aisle, but Wake-Ups’ Patrick Marshall is aiming higher.

Fisherman

Fisherman’s Friend buddies up to millennials

A sponsorship and influencer campaign that upped spending at events drives big sales results.