Guys don’t like to talk about prostate exams, but they do like to talk about sports, music and movies. So to get guys and doctors talking, McCann took the old latex exam glove and re imagined it as The Famous Fingers Collection: gloves modeled after the famous hands of Hall of Famers, musicians and superheroes. Because making it easier for guys to talk about prostate cancer just might save their lives.

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The Agency A List: McCann

Helping brands play meaningful roles in people’s lives

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Oka wants to make fine cheese accessible

A multiplatform push in Ontario aims to make it “ok” to enjoy specialty cheese during more occasions.

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Fondation Emergence makes online hate hard to ignore

The non-profit used provocative wild postings to fight the spread of homophobic and transphobic comments on social.

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Leon’s launches stylish campaign with new AOR

Bimm is working towards changing the way Canadians perceive the 110-year-old furniture retailer.

Whitney Milne

Virtue hires head of business development for Canada

Whitney Milne returns to Vice’s creative agency to drive new business opportunities in its Canadian office.

RBC

RBC brings friendly approach to Quebec

The bank enlists another comedic actor to show the financial tools and services that differentiate it from the competition.

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Let awards set new standards for the industry

Responding to a column earlier this week, Havas’ Alex Panousis explains why she embraces her addiction to shiny things.

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Air Canada in exclusive talks to acquire Transat

Canada’s largest airline is looking to establish a leadership position in the leisure travel market.

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Okanagan Spring dives into ‘OK Times’

Year two of the beer brand’s summer campaign celebrates youthful, laid-back summer fun.

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How No Frills aims to keep up the momentum of ‘Haulers’

The retailer’s marketer explains how an online video game will help it bring even more excitement to deal hunting.

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FCB Toronto wins Gold at Clio Sports

A total of six Canadian agencies and brands brought home hardware from the awards recognizing sports-centric work.

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Match Marketing hires ECD in Toronto

Jason Mota steps into the role having most recently served at CD at Gale Partners in Toronto.

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MaRS redefines ‘innovation’ in first campaign

The Toronto innovation hub aims to ease anxieties and cliches behind the buzzword by focusing on startups doing good.

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Kraft Heinz brings Mayochup north

The Canadian arm of the CPG hopes to breathe new life into ketchup with the popular U.S. hybrid of mayonnaise and ketchup.

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Micro-trips the new norm in grocery

PwC looks at the frequency at which Canadians shop in its latest consumer insights survey.