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Check it out: RBC makes ‘somedays’ public

Passersby got a chance to make their goal-setting more concrete with a recent outdoor activation.

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If brands were people…

We surveyed consumers about which brands are the best companions for certain social activities.

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Your audience is smarter than a goldfish: column

Juniper Park\TBWA’s Mark Tomblin takes on false claims about shrinking attention spans and the impact on creative.

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BDC strengthens its bond with entrepreneurs

The bank’s new national campaign aims to connect with the tough, sometimes lonely moments of being a business owner.

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Check it out: Ontario shows the downside of ‘under the table’

New consumer protection spots by BBDO address the risks.

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The gin is in

Craft distilling is catching on, and brewers are getting in on the mix.

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Here are the 2017 Promo! winners

The awards recognizing the best brand activation programs were handed out in Toronto on Tuesday.

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How Guru Energy is taking on the mainstream

The organic-focused Quebec player is innovating with ingredients to take on the Red Bulls of the world.

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Knixwear strikes a balance

The “period underwear” brand’s CEO on the tricky task of going after teens.

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Yukon’s marketer on bringing novelty north

A new take on northern lights viewing is the latest way the territory is capitalizing on changing travel behaviour.

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Sunwing endeavours to make travel ‘browsable’

The travel co’s head of retail explains why the brand wants Canadians to shop more like Brits.

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Juniper Park\TBWA finds its new CCO

Graham Lang joins from Y&R South Africa to lead the agency’s changing creative department.

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Lululemon aims for a progressive take on masculinity

The activewear brand hopes to attract more men with a campaign that challenges stereotypes and what it means to “be a man.”