Koho-main

Koho recreates a 1950s love story through brand partnerships

How the fintech company used an Instagram series to evolve the money conversation.

Car commercial

Does the isolation effect remain relevant today?

Manning Gottlieb OMD’s Richard Shotton explores the scientific case for breaking category norms.

drew-taylor-554136-unsplash

Canadians want more cannabis education: study

A survey commissioned by Starbuds Canada suggests consumers are open to more guidance in retail environments.

image3

Christina Yu joins Rethink

The agency’s newest managing partner, creative will team with Aaron Starkman following numerous business wins over the last 18 months.

CPA Canada-New CPA ad campaign plays off stereotype

Chartered Professional Accountants tackles ‘boring’ misconceptions

The organization shows the varied skills CPAs have across sectors to increase their appeal among business leaders.

ungaraging

AutoTrader goes into the garages of hockey players

The auto website is delving into branded content for the first time with a new video series.

mediaInnovationAwardsTrophies

2018 MIAs shortlist: Best Media Insights and Niche Marketing

Who made the cut in the awards recognizing the most innovative uses of media?

pablo-merchan-montes-772142-unsplash

What are Canadians’ spending priorities?

Research from Mintel suggests a feeling of greater financial security and increased spending on experiences.

architecture

Ontario Association of Architects picks Leo Burnett

The agency’s Toronto office will help the organization support the larger architectural community as part of a rebranding.

unifiedcontent

Studio M spins off its production offering

Unified Content will work on production as the agency moves to focus on creative and strategy services for brands.

AGF-main

AGF Investments highlights the global impacts of local markets

The asset management firm asserts its global perspective and reach during phase two of a rebranding effort.

PARDON_sweater

Doja dresses up to fight for cannabis amnesty

The licensed producer has launched a fashion line to support overturning non-violent cannabis convictions after legalization.

BackPageFINAL

Back Page: The CTA Revolution

Doug&Partners calls on agencies to see if “calls to action” actually work.

simon-abrams-286276-unsplash

Interac steps into the podcast studio

“Earning Curve” is part of the financial company’s recent efforts to connect with small businesses.