Photo 2[26][3][1]

Public Mobile puts affection on display

The mobile carrier emphasizes the “affectionate” nature of its recent rebranding by amplifying what its customers care about.

canadapostmailbox

The&Partnership picks up Canada Post business

The agency has created a bespoke team to service the account, working with Junction59 and Tank on fulfilling its mandate.

MarketingAwards2018_8948

Craft chair announced for the 2020 Marketing Awards

Cossette’s Carlos Moreno will lead a jury recognizing technical and artistic achievement.

sobeys

Sobeys rolls out sensory-friendly shopping nationally

The grocer expands a pilot project to make all of its stores more inclusive of people with autism or other health considerations.

Out Santa Santa Campaign

Home Hardware tries to out-do Santa

The retailer positions itself as a holiday shopping destination for things other than tools.

007_DATA-TECHNOLOGY_City-data-points

How Warc sees 2020 playing out for marketers

The company’s annual guide expects to see AI gain further traction and data privacy become even more important for brands.

Edward Leon

View from the C-Suite: Leon’s aims to be trendier

The retailer continues to roll out smaller stores, in-store tech and a more fashionable image in an attempt to attract new customers.

5G

Three ways 5G will alter the marketing landscape

The wireless tech is primed to create opps in market research, qualitative data and VR, writes Delvinia’s Steve Mast.

Hudsons Bay Les Essentiels Collection

Hudson’s Bay launches first private label beauty products

The retailer extends its coloured stripes into a line emphasizing natural ingredients and beauty essentials.

CSPD

Calgary non-profit uses fake ads to show lack of representation of disabilities

Calgary Society for Persons with Disabilities is asking the media to be more inclusive.

siakam-raptors-google

Google uses its tech to help Ronald McDonald House

Raptors player Pascal Siakam helps the tech company take its positioning into a more charitable direction.

connybraams

Unilever names its new chief marketer

Conny Braams succeeds Keith Weed with a more digital mandate, while Fabian Garcia takes over as president in North America.

churchsrestaurant

Church’s Chicken gets a rebrand

The expanding QSR will be known as Church’s Texas Chicken in Canada, as it moves to an integrated international brand.

Steve Emmens

Juniper Park\TBWA hires new head of production

Taxi veteran Steve Emmens will lead the integration of production disciplines across the agency.