post id 0: Lyft launches first out-of-home campaign in Canada
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The Agency A List – UM Canada

The day-to-day focus at the Interpublic Group agency is about raising the bar for themselves and the industry.

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Lyft launches first out-of-home campaign in Canada

The ride-sharing company tailors its inclusive brand message to Torontonians on the go.

post id 1: Samsung CMO heads to Metrolinx
Mark Childs

Samsung CMO heads to Metrolinx

Mark Childs will help build partnerships, increase non-fare revenue and turn the agency into a data-driven organization.

post id 2: Branding a new pro soccer league
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Branding a new pro soccer league

Nike marketing veteran Roy Nasrallah tells an inspirational story to support the launch of the Canadian Premier League.

post id 3: Mazda, well-crafted
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Mazda, well-crafted

The automaker is taking a page out of craft beer’s book as it celebrates 50 years of fun-fast cars and energetic marketing.

post id 4: Canadian Cannes jurors announced
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Canadian Cannes jurors announced

Nine local industry execs are among those who will help decide this year’s Lion winners.

post id 5: Boys and Girls Clubs of Canada is all smiles
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Boys and Girls Clubs of Canada is all smiles

A new campaign shows how the organization’s services benefit Canadian youth and combats the idea that they are “underprivileged.”

post id 6: Cossette is The One Show’s Canadian Agency of the Year
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Cossette is The One Show’s Canadian Agency of the Year

The agency added to its award tally on Friday, with a total of 26 Pencils going to local shops.

post id 7: Aurora Cannabis to acquire MedReleaf
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Aurora Cannabis to acquire MedReleaf

A new cannabis giant is set to be formed with increased production capacity and a wide portfolio of brands.

post id 8: Real world meets social content
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Real world meets social content

Bridging the digital world with physical platforms is the driver behind long-running branded content strategies.

post id 9: EBay strives to end brand misconceptions
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EBay strives to end brand misconceptions

The site doubles down on the key themes of last year’s global platform with new Canadian creative.

post id 10: BMW expands relationship with North Strategic
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BMW expands relationship with North Strategic

The agency becomes the automaker’s PR AOR, extending its mandate beyond social and influencer relations.

post id 11: Government to impose plain packaging on tobacco
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Government to impose plain packaging on tobacco

Passed on Thursday, Bill S-5 also specifies regulations around the marketing of e-cigarettes and smokeless alternatives.

post id 12: Up to the Minute: Spring acquires Watershed
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Up to the Minute: Spring acquires Watershed

Plus, GCI Canada appoints a general manager and 1Milk2Sugars expands to the U.S.

post id 13: The man behind the billboard
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The man behind the billboard

Prolific designer Jeremy Kramer on the duty of advertisers and the role their work plays in public spaces.