KarenHowe

Brand Doctors: Moving past #DeleteUber

Will an ongoing social movement wreak long-term damage for the disruptor company? Our experts have their say.

molsonVR1

Insights of the Week: Molson is patient with VR play

The most essential industry intelligence on your competition and your consumers.

PwCEC

Why PwC is hiring creative directors

An expanding creative team shows the consultancy, like its competitors, wants more of your business.

TilleyGoldToque

Tilley looks to endure in new markets with new consumers

A stylish play from a company that’s built on function over fashion.

winkhub2

Zulu Alpha Kilo gets its first U.S. client

The agency has been named AOR for connected home platform Wink as it aims to build momentum south of the border.

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Ronald McDonald House illustrates family moments

The B.C. and Yukon charity turns to GoFundMe to break down its latest fundraising push.

_RJM6439-Cred Milk Creative Communications

Check it out: Constellation Brands’ historic pop-up

Winemaker works its wares into Canada’s 150-year history with an “edible museum.”

hrb

H&R Block fights for payback

A new platform aims to break people out of tax ambivalence by focusing on the outcomes of getting money back.

Jack

Nova Scotia’s Discovery Centre piques curiosity

The non-profit uses a lost eyebrow to illustrate why it’s worth a visit.

ontario150

Ontario’s well-timed message

The government’s new spot debuts earlier than intended to put a spotlight on diversity.

JFinkelstein

Jon Finkelstein joins PwC as executive creative director

Formerly with Mirum, he joins the consultancy as its grows its digital strategy in Canada.

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Anomaly wins Kobo

Work on a new campaign is already underway as the e-reading brand looks to build its awareness.

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Up to the Minute: New clients at FCB/Six, Environics

Plus: Molson Coors sticks with its media partner and more news you may have missed.

marriott

Marriott redesigns app for deeper customer experience

Ease of use and personalized suggestions turn the hotel’s mobile experience into a “personal concierge.”