Mint adds digital director and a dozen new clients
Elspeth Baird is leading a new digital team as the shop adds mandates with Hershey, Hennessy, Sidewalk Labs and Google.
SkipTheDishes looks to hockey’s primetime audiences
The food delivery service launched a humorous campaign featuring actor Jon Hamm during the NHL season opener.
Show your brave face
Editor Jennifer Horn explains why it doesn’t hurt brands to be bold.
Up to the Minute: BrandBourg adds three VPs
Plus, Beattie Tartan makes two senior hires, and Tam-Tam\TBWA wins Groupe Dissan.
SickKids calls on cultural ‘crews’ in latest ‘VS’ effort
The hospital enlists actor Colm Feore and local influencers to speak to groups ranging from the “Road Runners” to the “Fashionistas.”
Advertising Week 2018: Living in uncertain times
Agents of Necessity CEO Sarah Ivey explains why tension between the big issues might be what the industry needs.
2018 Brands of the Year: RBC banks on the next generation
Canada’s largest bank has been deepening its CSR, innovation and community ties.
Majority of Canadian firms have no data protection plan
A new report by EY suggests companies may be ill-prepared, as new regulations bring increased focus on cybersecurity.
Tech in Action: Terry Fox’s ‘tap-to-donate’ billboard
Grip worked with payment company Square on a digital billboard to raise funds for cancer research.
Advertising Week 2018: Questions on AI and voice
What leaders at the NYC conference expect marketers to think about if they don’t want to be left behind.
Bond Brand Loyalty launches XO Lab in Toronto
The agency has hired Mike Gregoris to lead the new division focused on digital innovation and personalized experiences.
CCM presents the art of hockey
The sports equipment brand is highlighting the power of its new Tacks stick with a musical campaign.
Advertising Week 2018: The brand balancing act
When it comes to purpose and their place in a consumer’s life, brands need to be aware of when they are overstepping.
2018 Brands of the Year: Growing Greenhouse
The Toronto-based ‘functional beverage’ brand started small and is now set to sprout up across Canada and beyond.
