From Cannes: Burger King’s CMO and the hacker mindset
Fernando Machado explains how the brand is able to take on everything from movie theatre regulations to airport fare.
Nestle Waters names new Canadian president
Adam Graves takes over leadership from the retiring Debbie Moore.
Marketing’s lost opportunity
Why do marketers continue to chase after millennials when seniors increasingly hold more disposable income?
Co-Op hires marketer to spearhead CMO consultancy
Ian MacDonald joins the Toronto agency to help large and small clients fine-tune their marketing plans.
Beauti-Tone proves the benefit of a coat of paint
The Home Hardware private label brand helps a couple increase the value of their home.
P&G, Ogilvy take steps to address diversity
At Cannes, companies outline goals and initiatives to take on the issue from an internal perspective.
Kronenbourg opens creative hub in hipster haven
The most-sold French beer in the world is hosting an array of events on Toronto’s trendy Ossington strip this summer.
Cannes Digest: How is Canada faring so far?
A Young Lions team picks up a Silver win as the second day of the festival also brings a handful of new nominations.
Canada lands on three Craft, Brand Experience shortlists
Nine agencies make the cut on shortlists specifically geared toward craft and activation.
Cannes 2018: Canada misses the mark in Health
The country left Monday’s gala empty handed, but there are some lessons to be learned from this year’s Grand Prix.
Check it out: Via Rail gives new life to an old train
For its 40th anniversary, the rail service melted down a car to make tickets for trips across Canada.
Leo Burnett names new president
Ben Tarr joins the agency’s leadership team after three years at Huge.
Unilever cracks down on influencer fraud
The CPG giant won’t work with those who buy followers as CMO Keith Weed calls for “urgent action” on transparency.
Telus ramps up efforts against cyberbullying
The telco’s #EndBullying campaign builds off its longstanding initiative to create positive digital experiences for people of all ages.
