Re/Max aims to alleviate the stress of real estate
The company’s Canadian marketing team worked with its U.S. counterparts to inject more fun into its latest campaign.
Ardene appeals to Gen Z with a more inclusive message
The retailer’s new campaign includes a more diverse cast of women to match the sensibilities of its young customers.
Leo Burnett grows exec team as Judy John prepares exit
The agency’s leadership ranks are expanding as it transforms in step with Publicis Groupe.
Up to the Minute: Citizens and Collaborators names managing director
Plus, Tux names chief of client partnerships and Ogilvy hires creative team in Montreal.
Molson peels back the layers of its history
A new TV commercial supports the brewer’s new masterbrand visual identity for its core labels.
Aurora promotes ‘dried flowers’ this Valentine’s Day
The first in-store promotion for the AltaVie brand aims to give couples the chance to explore cannabis intimacy.
Maple adds to leadership ranks
CCO Jason Cowell is among four hires as the multicultural agency picks up AOR work with Porsche and AmEx.
Why Canada’s Food Guide is about more than nutrition
McCann’s strategy and health experts explain why broader cultural insights in the guide apply to marketers across categories.
Canada Goose aims to celebrate and support Inuit craftsmanship
A limited edition parka collection is part of a CSR effort to give back to a place at the core of the brand: Canada’s North.
Maple Leaf relates to the trials of feeding kids
The company connects with parents by humorously depicting the many reasons children reject food.
CloudRaker expands in Toronto
New design director Ian Matheson is among the several hires made across practices at the agency.
Publicis Groupe reports lackluster Q4 growth
The holding co is committed to its “Power of One” model and investing in Sapient as it prepares for a “bumpy ride.”
Tim Hortons gets serious about Roll Up the Rim
The QSR has increased the spend behind the long-running contest with long-form digital spots and a bigger social play.
