Wealthsimple

Wealthsimple heads across the pond

The fintech brand’s CEO says there is an opportunity in the U.K. with underserved millennials.

IBAC

Why insurance isn’t boring, in six seconds

The Insurance Brokers of Canada’s new digital campaign gets its message across in a flash.

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Jamieson fights the workday zombies

The vitamin brand explores a new, energy-focused insight through alternate channels to complement its mass marketing.

NABS

NABS’ new direction

The organization’s executive director Jay Bertram on its new strategy and updated look.

LequipeurShoes

Mark’s French sibling brings casual into Quebec

L’Equipeur continues the retail evolution of Canadian Tire’s fashion banners.

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Publicis adds a new group CD

Marc Melanson joins the shop from McCann to lead work on the Fiat Chrysler account.

Avo

Why avocados are up Becel’s alley

The margarine brand is skewing younger with its latest product launch, particularly with an exclusive Toronto pop-up.

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Up to the Minute: Gravity adds to its leadership

Plus, a new PR shop for Toyota in Quebec and more news you may have missed.

DansLaRue

Publicis Montreal teams with street youth group

Ahead of its 30th anniversary, Dans la rue goes looking to re-engage its donor base.

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La Maison W opens in Montreal

Havas’ design and architecture studio opens its first international location.

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Tech in Action: The windows on the bus help kids open up

High-tech windows help Hyundai make a long bus ride more fun for deaf children.

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Sun Life debuts a new digital persona

“Ella” will be the voice for the brand’s digital touchpoints, aiming to add a human touch to its more tech-heavy interactions.

connectedcar

Adobe gets into the car

The company extends its analytics, personalization and marketing capabilities to in-car platforms.

Augmented-reality

AR’s role in the marketing mix may grow: report

Canadian marketers are cautiously optimistic about augmented reality, but see fewer opportunities for wearables.