Estee Lauder celebrates the many #ShadesOfCanada
The inclusive campaign for the beauty brand’s make-up line is supported by in-store events at HBC, Shoppers and Sephora.
Huge builds senior ranks to lead ‘transformative’ work
The shop has hired two directors to help launch a conversational design practice and makerspace to tackle voice and AI.
JennAir hopes to redefine luxury in appliances
The Whirlpool brand has launched a local campaign adaption to better show its commitment to innovation.
Research Strategy Group hires VP and brand advisor
The new hires add depth to the consultancy whose approach is based in the social sciences.
The scoop on Baskin-Robbins’ deal with Netflix
The chain teamed up with the streaming service to turn its store into a Scoops Ahoy ice cream parlour from Stranger Things.
Corner Office Shifts: Philips Canada, IKEA, Cougar Shoes
A round-up of senior-level executive changes you may have missed.
The challenges of building a zero-waste store
Unboxed Market faces the difficult task of convincing companies (and consumers) to go package-free.
Inside Purolator’s five-year growth plan
VP of marketing Ramsey Mansour discusses how a $1 billion investment will help the courier company remain competitive.
Social Lite Vodka continues to innovate
Five years in, chief growth officer Neetu Godara reflects on driving growth in RTD with new products and a grassroots campaign.
Weber Shandwick expands integrated offering
The firm continues to evolve beyond its PR roots with hires across data and analytics, creative and integrated media.
Barbie shoots for the stars
A PR stunt for the Mattel brand’s diamond jubilee sees the iconic doll (dressed as an astronaut) airlifted into space on camera.
DentsuBos bolsters creative department
Six new art directors and copywriters join the shop to help support new business with cannabis producer CannTrust.
How Sephora is building connections beyond its stores
The retailer is going mass with its first TV commercial for anyone who’s never connected with the inclusive brand.
Vivintel breaks down Canadian esports market
New research finds that while Gen Z dominates, there is a sizeable high-net worth contingent of Gen Xers.
