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Sponsored

Brita Canada demonstrates how small choices can make a big impact

Innovative ‘walkumentary’ campaign raises awareness of global clean water issues

Mitch Marner

Intact gives Mitch Marner a promotion

In a series of social spots, the Maple Leafs player offers “reassurance” to co-workers as part of new duties with the insurance brand.

BSH

Top Shelf lands PR AOR mandate with BSH

The agency’s assignment covers influencer, experiential and media relations for the Bosch, Thermador and Gaggenau brands.

spicefacemain

McDonald’s Canada spices up classic McChicken sandwiches

How the QSR built buzz, and heat, with its recent #SpiceFace campaign.

Anna_Flattened2

CRC 2019: Top planners from FCB/Six walk the walk

Anna Percy-Dove, John Fung and Zac Matheson, as well as client PFLAG Canada, discuss the importance of diversity.

Iancropped

CRC 2019: FCB/Six’s ECD on staying agile

Ian Mackenzie plans to fail over and over and over again before hitting on that winning iteration.

Shiseido2

Inside Shiseido’s rapid growth in Canada

The Japanese brand will establish a permanent presence at the AGO as part of its D2C approach.

Diversity-marketing

The future of ethnic marketing is bicultural

Sonny Wong, president of Hamazaki Wong Marketing Group, explains the nuances around a growing consumer segment.

Earning Curve

Interac tunes into audio content

How the debit-payment brand used podcasting to map the shift into B2B marketing.

Ian Adler2

View from the C-Suite: PepsiCo embraces wellness trends

One year into his role as CMO of PepsiCo Foods Canada, Ian Adler talks about driving growth in the snack business.

Thomas-Lecordier

Tank hires a VP to foster international collaboration

Thomas Lecordier will help the agency integrate services across its global offices.

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Belgian Moon gets experiential in a shipping container

The Molson Coors brand will set up a mobile brewery in a unique cultural hub in Toronto.

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CIBC goes after seasoned travellers with Aventura

The bank again taps Percy the Penguin to tout the rewards program’s broader benefits, instead of points.

Creative Directors

CRC 2019: Top CDs on building a strong partnership

Teams at Cossette and Rethink share the secrets to a successful work marriage that spawns award-winning ads.

JordanSpencer

CRC 2019: No. 3 art-and-copy team on winning together

Jordan Hamer and Spencer Dingle of Cossette sort of look alike and definitely think alike when it comes to collaborating on Cannes-winning work.