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Interval House sets up a booth at a wedding show

The shelter for women showcased products at Canada’s Bridal Show to raise awareness about spousal abuse.

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Cadillac Fairview continues brand building with new signature

For “Meet You There,” the retail and shopping mall operator took cues from major consumer brands.

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2018 MIAs shortlist: Best Use of Content

The countdown to the awards continues with a look at top work in brand integration, content and consumer engagement.

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Weighing traditional marketers against ‘CMO collaborators’

Research by Accenture Interactive explores the benefits of C-Suite collaboration.

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Simons partners with artisans on ecommerce strategy

The Quebec retailer’s Fabrique1840 site builds off its existing capabilities and extends its reach outside of fashion.

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Koho recreates a 1950s love story through brand partnerships

How the fintech company used an Instagram series to evolve the money conversation.

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Does the isolation effect remain relevant today?

Manning Gottlieb OMD’s Richard Shotton explores the scientific case for breaking category norms.

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Canadians want more cannabis education: study

A survey commissioned by Starbuds Canada suggests consumers are open to more guidance in retail environments.

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Christina Yu joins Rethink

The agency’s newest managing partner, creative will team with Aaron Starkman following numerous business wins over the last 18 months.

CPA Canada-New CPA ad campaign plays off stereotype

Chartered Professional Accountants tackles ‘boring’ misconceptions

The organization shows the varied skills CPAs have across sectors to increase their appeal among business leaders.

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AutoTrader goes into the garages of hockey players

The auto website is delving into branded content for the first time with a new video series.

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2018 MIAs shortlist: Best Media Insights and Niche Marketing

Who made the cut in the awards recognizing the most innovative uses of media?

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What are Canadians’ spending priorities?

Research from Mintel suggests a feeling of greater financial security and increased spending on experiences.

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Ontario Association of Architects picks Leo Burnett

The agency’s Toronto office will help the organization support the larger architectural community as part of a rebranding.