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CASSIES Bronze: Ontario Tourism gets familiar

The “Where Am I?” campaign, by FCB, took home hardware in the Services category for its efforts to drive new visitors to the province.

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CASSIES Gold: Health Ministry tackles fear of failure

BBDO lets Ontario’s smokers know it’s okay to hit some roadblocks on the path to quitting.

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CASSIES Bronze: Desjardins makes adulting simple

The financial brand and Lg2 picked up an award for helping young adults transition to financial autonomy.

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CASSIES Bronze: Classico is second best

The Taxi-created “Second Only To Yours” campaign won in Packaged Goods for increasing sales in a relatively flat category.

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CASSIES Silver: Bu targets the sommelier

DentsuBos launches a premium brand by appealing to wannabe wine experts.

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CASSIES Bronze: Koodo tackles phone bill shock

Camp Jefferson’s “Shock-Free Data” campaign helped launch a service that allows customers to put a pause on their data.

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CASSIES Bronze: Greenfield’s natural billboard

The sustainable meat company put its marketing where its mouth is in a campaign that turned an alfalfa field into an all-natural billboard.

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CASSIES Gold: Gaining cents with scents

Leo and P&G take a playful, premium approach to help Gain elevate itself from other detergents.

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CASSIES Silver: Stonemill takes it slow

A campaign by Mass Minority drove sales in a declining category by showing what makes European bread-making special..

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CASSIES Bronze: Fisherman’s Friend tackles first world problems

The no-nonsense “Suck It Up” campaign by Giants & Gentlemen took inspiration from the brand’s Original Extra Strong product.

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Do Canadians still trust their grocery stores?

After allegations of bread price fixing, a survey shows existing relationships might help grocers ride out an ongoing scandal.

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Bigger isn’t always better

Enlisting influencers with smaller followings can lead to more meaningful engagement with consumers.

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Jumpstart takes on accessibility

Canadian Tire’s charity is running a campaign to promote its support of giving children with disabilities access to sports.

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What does it take to reach the Paralympic podium?

A Canadian Paralympic Committee brand campaign focuses on the “greatness” of Team Canada athletes.