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The Indie List: send&receive

The Toronto agency combines boutique size with years of expertise

Shearer, Daniel

Five ways to spark success in the year ahead

An industry-wide pep talk from Cossette’s EVP and general manager Daniel Shearer.

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Alzheimer Society aims to show what it’s like living with dementia

For Alzheimer Awareness Month, the charity continues to fight stigma using stories of people living with the disease.

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How to tailor your strategy to Gen Z

Experts weigh in on how to target this growing group in 2019 and beyond.

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Up to the Minute: A new agency launches in Montreal

Plus, former Loblaw SVP Bob Chant joins StrategyCorp and ADCC names new president.

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Multicultural jurors for the 2019 Marketing Awards revealed

The judges will score Canada’s most culturally diverse work in early 2019.

Vancouver Police

Check it out: A warning against ‘flirting with death’

An awareness campaign from Vancouver’s police suggests other drugs can be laced with more-deadly fentanyl.

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Arrivals + Departures names new CCO

Jeff MacEachern has been hired to lead the agency’s creative team in Toronto.

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MOY 2019: Jill Schoolenberg’s slam dunk

The GoDaddy VP transforms sports figurines and cozy pajamas into a long-term strategy for the Canadian market.

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Tourism Richmond picks Wasserman as digital agency

The Vancouver shop will help the tourism board extend a recently launched platform into online channels.

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Alzheimer Society of Toronto asks you to fill in the blanks

Spirit of the West fans are prompted to complete the band’s most famous lyrics to promote The Music Project.

JackPerone

Mass Minority names new chief strategy officer

Jack Perone returns to Canada with a focus on integrating the agency’s proprietary technology into its clients’ business.

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Bell Let’s Talk finds new ways to grow the discussion

The telco’s mental health awareness initiative is working with schools and leveraging social to keep up engagement.

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MOY 2019: Anne-Marie LaBerge takes BRP on a ride

The marketer is transforming the recreational vehicle company from product-driven to experience-led.