CPA Canada-New CPA ad campaign plays off stereotype

Chartered Professional Accountants tackles ‘boring’ misconceptions

The organization shows the varied skills CPAs have across sectors to increase their appeal among business leaders.

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AutoTrader goes into the garages of hockey players

The auto website is delving into branded content for the first time with a new video series.

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2018 MIAs shortlist: Best Media Insights and Niche Marketing

Who made the cut in the awards recognizing the most innovative uses of media?

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What are Canadians’ spending priorities?

Research from Mintel suggests a feeling of greater financial security and increased spending on experiences.

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Ontario Association of Architects picks Leo Burnett

The agency’s Toronto office will help the organization support the larger architectural community as part of a rebranding.

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Studio M spins off its production offering

Unified Content will work on production as the agency moves to focus on creative and strategy services for brands.

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AGF Investments highlights the global impacts of local markets

The asset management firm asserts its global perspective and reach during phase two of a rebranding effort.

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Doja dresses up to fight for cannabis amnesty

The licensed producer has launched a fashion line to support overturning non-violent cannabis convictions after legalization.

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Back Page: The CTA Revolution

Doug&Partners calls on agencies to see if “calls to action” actually work.

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Interac steps into the podcast studio

“Earning Curve” is part of the financial company’s recent efforts to connect with small businesses.

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Up to the Minute: AlphaPR adds VP following new wins

Plus, Juniper Park\TBWA wins bronze at IPA Effectiveness Awards, and Republic wins Summer Fresh.

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Belairdirect goes beyond the stadium

In a multi-faceted “Football Simplified” campaign, the insurance company looks to reach a larger number of fans.

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Gadget Watch: Google adds a screen to Home

Plus, Amazon brings Alexa to French Canadians and Samsung launches smart home hub north of the border.

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Tech in Action: Wayfair mixes up reality, again

An app on the Magic Leap headset gives consumers another way to visualize furniture purchases in their home.