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Air Canada Vacations gets a new immersive look

The brand wants to create recall value when customers think of their next vacation.

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Cerebral Palsy Association of Manitoba advocates from behind bars

The non-profit’s first campaign saw a young man tell his story using a temporary cell.

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Saatchi & Saatchi wins Quesada

The fast casual chain picks a new agency of record as it looks to double its store count over the next two years.

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Maricann launches Kiwi Cannabis

The licensed producer’s first recreational brand is the latest to take a simplified approach to its product lineup.

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Lg2 names new VP of strategy

Sophie-Annick Vallee has been hired from Cossette to lead the agency’s offering in Montreal.

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Rethink adds new CD in Toronto

Dhaval Bhatt joins the creative team following a string of new business wins for the agency.

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Land Rover celebrates 70th anniversary with Grizzly Torque

A new film combines archival and modern footage of prominent Canadians travelling in the custom-built vehicle.

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Iceberg Vodka gets a new look

The Canadian-owned and made vodka brand plays up its roots to stand out in a crowded market.

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Alzheimer Society of Ontario appeals to monthly donors

The organization’s first TV campaign tackles some of the myths around the disease and aims to acquire long-time support.

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Momentum Worldwide Canada names first ECD

Raul Garcia joins from David&Goliath as the experiential agency shifts towards being creatively led.

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J.P. Wiser’s takes user-generated content offline

The whisky brand has been collecting “toasts” from Canadians and delivering them publicly under its “Hold It High” campaign.

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Up to the Minute: Prime Marketing adds new VP

Plus, LP/AD to help launch cannabis wellness supplement brand Livli and The Siren Group wins MCI Group Canada.

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Simplii Financial launches first-ever campaign

The online-only bank worked with Juniper Park/TBWA to build the brand from the ground up.