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Cannabis edibles to be allowed for sale in December

Regulations announced today also cover packaging rules and who will be allowed to sell new cannabis formats.

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Entries to Cannes Lions dip again

Canadian entries held steady from last year, with Outdoor, Film and Health being particularly popular.

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Swiss Chalet celebrates 65 years with real stories

The restaurant chain is emphasizing the role it has played in the lives of Canadians.

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BBDO, Cossette win Best of Show at Marketing Awards

The Canadian Paralympic Committee took the top prize in Advertising, while Montreal Children’s Hospital branding won in Design.

SKITTLES

Skittles temporarily ditches its rainbow colours

The brand wants the focus to shift to “the only rainbow” that matters, part of a range of Pride activities in Canada.

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Brands doing good have the biggest cultural impact

A new report shows which efforts to make brands relevant resonate most with consumers.

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Tim Hortons places Raptors superfan in the limelight

A mini-documentary about Nav Bhatia explores inclusivity and the Canadian spirit.

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Ontario government wants athletes to rethink their risks

A campaign to spread awareness about the dangers of concussions flips sports marketing tropes on their head.

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New York Fries turns hot dogs into luxury brands

The QSR is looking to elevate its offering to help it compete with a growing number of options in the food court.

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The skinny on plant-based protein consumers

A new report from Field Agent explores the meat reducer phenomenon.

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Fresh City acquires The Healthy Butcher

The subscription grocer is on a growth spurt as it picks up the popular fresh food brand.

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Loblaw expands food waste reduction program

The grocer will make the Flashfood app, which helps customers find items nearing expiration, available at more than 250 stores.

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Not all Toronto Raptors ads are created equal

A neuromarketing analysis ranks how fans responded to 14 ads, with QSR chain Osmow’s on top of the list.

Local Collective

The Local Collective hires strategy lead

Michael Ash will oversee strategic work for all clients at the recently launched Toronto-based creative agency.