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Veritas hires Lisa Kwong as VP and creative strategist

The hiring accompanies a new media-focused offering within the PR shop and an assignment with lifestyle site Refinery29.

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A desktop that shows the progress of B.C. wildfires

The Outdoor Recreation Council of British Columbia uses real-time data to bring the destructive potential of a fire closer to home.

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Have agencies lost their sense of purpose?

The Local Collective’s Michael Ash asks why clients’ obsession with brand purpose hasn’t extended to their agency partners.

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The&Partnership names new ECD for The Greenhouse

Geoff Vreeken takes over west coast creative duties for the dedicated Telus unit as the telco expands its business into new areas.

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IKEA Canada constructs a brand for the future

As the popular retailer faces stiff competition, it’s building new in-store and online experiences (no Allen key needed).

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View from the C-Suite: Corby distills a premium gin strategy

How the company is building off renewed interest in gin, launching a strategy for Ungava that’s based on millennial consumption habits.

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On adding a slice of data to your marketing sandwich

Subway’s Cristina Wells praises brands that have embedded data and insights into all functions of the marketing value chain.

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Rethink expands its ranks in Montreal

Hires across departments comes following a number of new assignments being served from the office.

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Clif Bar pumps good into the world (and bodies)

The brand is touring cities with a tricked out trailer as it emphasizes its ethical business practices and CSR initiatives.

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Why your diversity efforts will fail without empathy

As one of the few trans executives in the industry, Cossette’s Chris Bergeron offers her perspective on how to ensure all staff feel secure and supported.

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Non-profit shows how silly throwing away used oil is

The BC Used Oil Management Association uses an absurdist approach to get a message out in a low-interest category.

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FCB Montreal hires more than a dozen staff

The agency’s new recruits include creative director Jean-Francois DaSylva-LaRue to add new depth in the creative department.

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More parents going online for back-to-school deals

A survey shows consumers are looking for ways to reduce the expense of the season, which is on its way back up.

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Fuse names new managing director

Bridget Westerholz joins to help support the ongoing “creative evolution” at the agency.