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Re/Max aims to alleviate the stress of real estate

The company’s Canadian marketing team worked with its U.S. counterparts to inject more fun into its latest campaign.

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Ardene appeals to Gen Z with a more inclusive message

The retailer’s new campaign includes a more diverse cast of women to match the sensibilities of its young customers.

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Leo Burnett grows exec team as Judy John prepares exit

The agency’s leadership ranks are expanding as it transforms in step with Publicis Groupe.

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Up to the Minute: Citizens and Collaborators names managing director

Plus, Tux names chief of client partnerships and Ogilvy hires creative team in Montreal.

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Molson peels back the layers of its history

A new TV commercial supports the brewer’s new masterbrand visual identity for its core labels.

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Aurora promotes ‘dried flowers’ this Valentine’s Day

The first in-store promotion for the AltaVie brand aims to give couples the chance to explore cannabis intimacy.

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Maple adds to leadership ranks

CCO Jason Cowell is among four hires as the multicultural agency picks up AOR work with Porsche and AmEx.

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Why Canada’s Food Guide is about more than nutrition

McCann’s strategy and health experts explain why broader cultural insights in the guide apply to marketers across categories.

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Canada Goose aims to celebrate and support Inuit craftsmanship

A limited edition parka collection is part of a CSR effort to give back to a place at the core of the brand: Canada’s North.

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Maple Leaf relates to the trials of feeding kids

The company connects with parents by humorously depicting the many reasons children reject food.

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CloudRaker expands in Toronto

New design director Ian Matheson is among the several hires made across practices at the agency.

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Publicis Groupe reports lackluster Q4 growth

The holding co is committed to its “Power of One” model and investing in Sapient as it prepares for a “bumpy ride.”

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Tim Hortons gets serious about Roll Up the Rim

The QSR has increased the spend behind the long-running contest with long-form digital spots and a bigger social play.