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La Maison W opens in Montreal

Havas’ design and architecture studio opens its first international location.

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Tech in Action: The windows on the bus help kids open up

High-tech windows help Hyundai make a long bus ride more fun for deaf children.

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Sun Life debuts a new digital persona

“Ella” will be the voice for the brand’s digital touchpoints, aiming to add a human touch to its more tech-heavy interactions.

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Adobe gets into the car

The company extends its analytics, personalization and marketing capabilities to in-car platforms.

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AR’s role in the marketing mix may grow: report

Canadian marketers are cautiously optimistic about augmented reality, but see fewer opportunities for wearables.

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What’s the audiobook opportunity?

Audible makes its Canadian debut, while Kobo is investing in the category to skew younger.

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Interac gets consumers to open up to tapping

A series of pop-ups aim to show the convenience of contactless payment.

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FCB expands its ranks

Senior creatives from Leo Burnett and Juniper Park lead a pack of recent hires in response to recent AOR wins.

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Ryan Spelliscy leaving JWT Toronto

Following what he calls a positive four-plus years with the shop, the CCO is moving on.

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Instabuggy evolves its pricing

The grocery delivery company aims to eliminate markups and offer a flat delivery fee structure.

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Coca-Cola adds to Sprite portfolio

A new flavour in Canada is part of the brand’s efforts to increase investment targeting teens and millennials.

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Mercedes makes its next lifestyle retail play

The luxury auto brand adds a second location in its dealership-complementing store strategy.

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Giant Tiger expands its ‘fashion house’ approach

Menswear is the next venture for the value-focused retailer as it continues to grow.

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What do car buyers pay attention to in the showroom?

An eye-tracking study reveals some insights into which promotional materials and parts of the vehicle draw in consumers.