strategy
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Ontario to privatize cannabis sales

Consumers will only buy online until storefronts open in April 2019, with several companies eager to get into the market.

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Stack hires three execs ahead of national launch

The fintech company has appointed Lori Hatcher-Hillier as CMO, in addition to naming chief product and technology officers.

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Majority of parents going online for back-to-school

Average spend per child among many Canadian parents has dropped this year, according to new research by Ebates.

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Meet the 2018 Agency of the Year juries

Here are the five panels for this year’s competition, with the shortlists to be announced August 21.

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Tourisme Montreal lets its balls hang out

The city celebrates an iconic art installation to get visitors to come to the city during Pride.

McDonald's

Check it Out: McDonald’s mountain-top drive-thru

A stunt for National French Fry Day also included the first dayparted Snapchat lens in Canada.

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Sid Lee bolsters client services team

A new VP group account director is among the new additions to the department in Toronto.

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Dempster’s moves to masterbrand approach

The brand’s new “Made By Canada” positioning attempts to re-establish a connection with consumers by showcasing its roots.

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Petro-Canada invites you to ‘Live by the Leaf’

The energy and gas company focuses on shared Canadian values in its first brand refresh in decades.

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Lg2 invests in Biolux

The agency’s first foray into funding a startup will also involve developing a CBD-infused beverage brand.

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Up to the Minute: Dialekta grows its media division

Plus, Thinkr Marketing and Nova Digital form Thinkr Digital and Edelman adds new SVP.

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New categories announced for AToMiC Awards

The awards program has also named Ubisoft’s Lucile Bousquet and FCB’s Nancy Crimi-Lamanna as co-chairs.

National-featured

National Bank serves up Rogers Cup creative

The bank is rolling out phase two of a three-part campaign aimed at informing customers about new tools and services.

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Connected Lab rebrands

The company simplifies its name to better reflect its growth into a more holistic product development consultancy.