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Theturnlab debuts with a new industry approach and global clients in tow

A Toronto startup’s three-part model aims to fill gaps between strategy and execution.

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Rethink adds new CD in Toronto

Dhaval Bhatt joins the creative team following a string of new business wins for the agency.

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Land Rover celebrates 70th anniversary with Grizzly Torque

A new film combines archival and modern footage of prominent Canadians travelling in the custom-built vehicle.

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Iceberg Vodka gets a new look

The Canadian-owned and made vodka brand plays up its roots to stand out in a crowded market.

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Alzheimer Society of Ontario appeals to monthly donors

The organization’s first TV campaign tackles some of the myths around the disease and aims to acquire long-time support.

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Momentum Worldwide Canada names first ECD

Raul Garcia joins from David&Goliath as the experiential agency shifts towards being creatively led.

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J.P. Wiser’s takes user-generated content offline

The whisky brand has been collecting “toasts” from Canadians and delivering them publicly under its “Hold It High” campaign.

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Up to the Minute: Prime Marketing adds new VP

Plus, LP/AD to help launch cannabis wellness supplement brand Livli and The Siren Group wins MCI Group Canada.

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Simplii Financial launches first-ever campaign

The online-only bank worked with Juniper Park/TBWA to build the brand from the ground up.

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Overcoming the ‘personalization paradox’

A new report from Salesforce looks into what businesses can do to quell consumer concerns over AI.

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Jan Kelley pivots toward digital, innovation

As Chantel Broten takes the reins as CEO, the shop transforms to meet its new vision.

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L’Oreal brings ModiFace to TIFF

The brand saw more traffic and engagement at the film festival as a result of the virtual make-up assistant.

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Desjardins captures the DIY investor market

The bank has partnered with fintech startup Hardbacon in an attempt to attract younger self-directed investors.

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A&W CEO and marketer to receive ACA Gold Medal

Susan Senecal and Tom Newitt will be honoured during the Strategy Awards next week.

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Tokyo Smoke sparks up a mass campaign

The brand’s first-ever marketing push puts 10/17 (Canada’s day to legalize cannabis) in the hero seat.