Guys don’t like to talk about prostate exams, but they do like to talk about sports, music and movies. So to get guys and doctors talking, McCann took the old latex exam glove and re imagined it as The Famous Fingers Collection: gloves modeled after the famous hands of Hall of Famers, musicians and superheroes. Because making it easier for guys to talk about prostate cancer just might save their lives.

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The Agency A List: McCann

Helping brands play meaningful roles in people’s lives

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Walmart adds Mobile Klinik to its Supercentres

The repair brand lands in five locations as the retailer continues to partner with companies that bring more convenience to its stores.

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Wine Rack invites Canadians to relax

The wine and cider retailer is expanding its summer campaign across 164 stores through the summer months.

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Beefeater tickled Pink with new launch

Corby brings its strawberry spirit to Canada as the market for gin grows.

Corner Office

Corner Office Shifts: Mitsubishi, DavidsTea and Lassonde

A round-up of senior-level executive changes you may have missed.

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View from the C-Suite: Home Hardware sticks to its strengths

Rob Wallace explains how leadership changes will help the retailer stay the course as it continues to build its brand.

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Building a mid-market fashion brand in Asia

Vancouver fashion retailer JAC by JC plans to re-enter Canada ‘in a big way’ after opening 110 stores in China.

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What Rakuten Kobo learned after ten years

As the company celebrates its 10th anniversary, CEO Michael Tamblyn reflects on how the business has evolved.

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It’s time to come clean

As awards season gets into full swing, Edelman Canada CCO Andrew Simon explains why the relationship with “bright shiny objects” needs to change.

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Oliver names managing partner of North America

Dave Carey, formerly Canadian country manager, takes on the title having already started to support clients south of the border.

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Nova Scotia asks locals to act as guides

Tourism Nova Scotia taps insiders and addresses misconceptions about how much there is to see and do in the province.

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Source For Sports names new CMO

Donna Finelli will lead an overhaul of the sports retailer’s brand as it prepares for a push into the U.S.

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Spring holidays lead to more use of loyalty programs

An analysis of data from mobile wallet app Stocard finds that usage rises ahead of Mother’s Day and Father’s Day.

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Entries open for The New Establishment: Brand

It’s time to nominate the junior- and mid-level marketers responsible for groundbreaking ideas and initiatives.

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Conagra launches online recipe hub

The CPG company is answering consumer demand for meal inspiration with recipes utilizing all of its food brands.