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Sandra Sanderson joins Sobeys

The former Walmart Canada CMO takes over marketing as the grocer continues its transformation plan.

Ecommerce-Retail

Canadian retailers still playing ‘catch-up’

New research from KPMG highlights a need to adapt to widespread digital and demographic changes.

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Longo’s new format serves a changing suburban shopper

Sustainability shapes the design of a grocery store dedicated to time-starved consumers.

Yves-Influencers

Yves Veggie Cuisine embraces ‘flexitarian’ strategy

The brand looks to expand its audience as more people adopt plant-based diets.

Canadian Marketing Association-Destination BC-s Maya Lange Named

Maya Lange transforms tourism marketing in B.C.

The CMA’s 2018 Marketer of the Year leads a powerful network of tourism brands that have evolved with the times.

Corner Office

Corner Office Shifts: New leaders at Sobeys, Tangerine

A round-up of senior-level changes you may have missed.

Toys R Us

Targeting the next gen of Toys ‘R’ Us kids

The toy retailer reminds Canadians it’s still open for business with its first marketing push since its U.S. parent company went under.

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Should agencies stop pitching?

Why Couleur Locale’s Dominique Trudeau released a manifesto stating he would no longer pitch for business.

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ICF Olson combines agencies under ICF Next banner

Individual agency brands will cease to exist in 2019 in favour of a more holistic offering.

Curling-Cossette

Curling Canada reaches out to enthusiastic, novice fans

The organization’s first work with new AOR Cossette looks to make people feel okay about not knowing the sport’s rules.

Sweet Jesus

International Franchising Inc. acquires Sweet Jesus

The acquisition adds a millennial-friendly chain to the company’s portfolio, which includes Yogen Fruz and Pinkberry.

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A2C asks government for ‘fiscal fairness’

The industry body wants to see tax incentives for tech companies made accessible to Quebec’s agencies.

WestJet-Christmas Miracle

WestJet gives Christmas Miracle a global view

The airline reunites loved ones in London, England and explores traditions around the world in its new holiday push.

Aviva

Aviva shows link between insurance and goalies

Freddie Andersen serves as a stand-in for disaster relief in new spots for the brand’s Maple Leafs Insurance.