GillianRiley

View from the C-Suite: Tangerine’s Raptors marketing a slam dunk

President and CEO Gillian Riley discusses the halo effect of the team’s success on the digital bank.

Nuun Sport

The Disruptors: Nuun’s push into the hydration category

How the company targets all “sweat” enthusiasts and is entering the daily wellness segment with new product innovation.

Corner Office

Corner Office Shifts: Fizz, Canopy Rivers and Aviva

A round-up of senior-level executive changes you may have missed.

Fjallraven

Inside Fjallraven’s Canadian expansion

The Swedish hiking and adventure company is quickly bringing its premium sustainability mission to Canada.

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Coalition for Gun Control shows how close you’ve come to a shooting

The non-profit uses police data to drive home urgency around the gun violence debate.

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Grocery store makes its bags more embarrassing

Vancouver’s East West Market is aiming to get its customers to stop and think so they’ll remember to bring reusable shopping bags.

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Employers planning to make more creative hires

The marketing and advertising industries should see a spike in both full-time hires and freelancers in the next six months.

Wealthsimple

Wealthsimple drops its own Raptors spot

The digital investing company recreates Kawhi Leonard’s buzzer-beater to remind customers of its new stock trading service.

staplesthisishowi

Jackman Reinvents named AOR for Staples Canada

The agency expands its mandate to include a new brand platform as the retailer continues on its transformation.

Publicis

Publicis appoints VP and creative lead in Montreal

Sann Sava will lead the creative team following a string of new client wins.

Medicinal Cannabis In A Plastic Bag And In A Cigarette - Alternative Medicine

What do cannabis consumers look like post-legalization?

Research from Lift & Co. paints a picture of the habits and preferences of two different customer groups.

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CIBC puts the focus on ‘I’ during Pride

The bank makes a broader statement about diversity and inclusion by revisiting its identity during Pride celebrations.

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Government plans to ban single-use plastics

The new rules, which could come into effect as early as 2021, could make companies collect other plastic products.

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Up to the Minute: Denise Rossetto named NABS chair

Plus, Raptors draw record NBA viewership and BPR will lead public relations ahead of Eataly Toronto opening.