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Mass Minority: The creative technologist

The agency aims to bridge the gap between the way advertisers communicate and how audiences consume content.

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Bricks-and-mortar retail alive and well, study finds

Why the death of traditional retail stores might be “greatly exaggerated.”

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Nourish Food Marketing’s grocery retail trends for 2018

Retailers and food marketers can expect large-scale disruption in the space, as e-commerce food sales continue to rise.

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Instacart acquires Unata

The delivery service aims to create a “one-stop shop” to help grocers compete in an increasingly digital retail environment.

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Walmart partners with Penguin Pick-Up

Two co-branded locations expand the retailer’s reach into areas of Toronto where access to its grocery offering is limited.

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VH Sauce refreshes Chinese New Year strategy

Here’s how ConAgra is modernising efforts around the holiday with a new brand and retailer program.

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Aurora Cannabis names global marketing SVP

Former Halifax agency president Savior Joseph takes on a growing international cannabis brand.

Keeping it CA Spot

The view from the marketing department

Brand leaders weigh in on everything from budgets to agency relationships with our annual survey.

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GE Appliances is following a new digital path

The newly-acquired home appliance company has a new brand to build online.

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Bolstering defenses ahead of a brand crisis

With several companies dealing with public perception issues, experts say brand building buys time in a crisis.

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Rethink names new partner in Montreal

Alex Lefebvre will lead client relations and new business at the office and join the national leadership team.

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Back page: Cannes is changing

No Fixed Address predicts the next Cannes crowd in an evolving industry environment.

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Indent and Torch merge to launch One Persuasion

The new consultancy will offer everything from strategic communications to advocacy advertising to government relations.

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The FPAQ’s first push to promote Quebec maple

The province’s maple syrup producers aim to get Quebecers to consume maple products more frequently.

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Zulubot adds director of content

Cary Smith joins the agency’s content team to help build its offering with a focus on “modern content platforms.”