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Brita Canada and DentsuBos launch 4.5 hour skippable pre roll

Innovative ‘walkumentary’ campaign raises awareness of global clean water issues

fireflowerecomm

Fire & Flower launches cannabis ecomm platform

Recreational cannabis is available online in Saskatchewan, though the site offers some features for customers in other provinces.

practicekids

Drug Free Kids recruits ‘practice kids’

The non-profit is giving parents a chance to overcome their fears by rehearsing how they talk to their children about cannabis.

hsbc

HSBC surprises clients with global knowledge

The bank aims to show how an international network can have benefits here at home for Canadians.

FrankPalmer2SM

Frank Palmer looks beyond DDB Canada

The ad legend examines his legacy, while looking forward at what’s next for him and an industry in flux.

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TuGo enlists Engine Digital for strategic assignment

The digital consultancy will help the travel insurance company revamp the way it engages with customers.

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Up to the Minute: LP/AD gets a new partner

Plus, Chimera becomes PR AOR for K-Swiss and Prospectus expands creative with Neptune Blue acquisition.

mdcpartners

MDC names new CEO amid slipping revenues

Mark Penn takes the reins as his firm makes an investment in the holding company.

Manulife

Manulife zeroes in on tiny moments

Under a new masterbrand approach, the financial company suggests financial success is a matter of starting small.

ShereenLadha3

The New Establishment: Shereen Ladha dances to her own beat

The McCann strategist balances her day job with several side-hustles.

eastoftherockies

Tech in Action: NFB uses AR to connect with students

A story about living through Japanese internment creatively utilizes interactive tech to better engage its young audience.

North_RB1H

Putting a new lens on smart glasses

Why North believes sleek styles and boutiques can help drive interest in a moribund tech product.

prologuemain

Prologue.ai opens in Montreal

The artificial intelligence startup aims to provide a more “emotionally intelligent” digital experience for brands.

Photography depicts the development and design of AI applications.

Microsoft launches online AI school for execs

The tech giant is offering on-demand lectures for those responsible for AI implementation.

Aveeno

NKPR wins Urban Barn, Aveeno Hair Care

The PR firm will oversee media relations, partnerships and influencer programs for the home furnishings store and hair care brand.