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Aldo begins eliminating single-use bags

The move aims to reduce both plastic and paper waste, eliminating roughly 10 million bags from circulation globally.

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Gen Z less likely to spend on drinking and vacations

A global report from GlobalWebIndex and Snap shows some common perceptions about the cohort might not hold true.

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Unibroue celebrates Quebec’s ‘joie de vivre’

A new brand positioning for the brewer takes more of a mainstream approach focused on fun and creating memories.

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National Bank serves up a look at the future

Eye-tracking and 3D technology bring an innovation-focused positioning to the bank’s Rogers Cup sponsorship.

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Leon’s stocks small store with big tech

The furniture retailer is building its omnichannel strategy by testing technology at its first smaller-format location.

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Tech in Action: Print goes programmatic

A joint ad between McDonald’s, Burger King and Subway used the pages of a newspaper to serve personalized content.

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SAAQ gets serious about driving high

The high-impact campaign is the latest to address the misconception that cannabis doesn’t impair driving abilities.

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MDC, Dentsu Aegis revenues slip in Q2

But both holding companies found reasons to be optimistic.

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American Express shows support for Vlad Jr.

By helping baseball’s top prospect feel welcomed, the brand hopes its global positioning will resonate with Canadians.

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Canadian Tire to buy Party City’s Canadian assets

The retailer adds the party store’s 65 locations and product portfolio to further diversify its seasonal selection.

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FreshCo expands Chalo! grocer to B.C.

The Sobeys banner expands to new markets as it looks to reach a growing South Asian population.

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Coca-Cola’s specialty sodas pop up outside the pop aisle

The beverage behemoth is intentionally ‘hiding’ its new craft, glass bottle offerings ‘in plain sight.’

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Subway to add Beyond Meat to the menu

The QSR is the latest to begin exploring plant-based options by working with the company to create a meatless meatball sub.

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A non-profit makes ‘Toronto vs. Everybody’ more inclusive

The Livelihood Project, focused on helping refugees and immigrants, has modified the slogan to suggest that “Toronto is for Everybody.”