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Mark’s French sibling brings casual into Quebec

L’Equipeur continues the retail evolution of Canadian Tire’s fashion banners.

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Publicis adds a new group CD

Marc Melanson joins the shop from McCann to lead work on the Fiat Chrysler account.

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Why avocados are up Becel’s alley

The margarine brand is skewing younger with its latest product launch, particularly with an exclusive Toronto pop-up.

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Up to the Minute: Gravity adds to its leadership

Plus, a new PR shop for Toyota in Quebec and more news you may have missed.

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Publicis Montreal teams with street youth group

Ahead of its 30th anniversary, Dans la rue goes looking to re-engage its donor base.

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La Maison W opens in Montreal

Havas’ design and architecture studio opens its first international location.

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Tech in Action: The windows on the bus help kids open up

High-tech windows help Hyundai make a long bus ride more fun for deaf children.

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Sun Life debuts a new digital persona

“Ella” will be the voice for the brand’s digital touchpoints, aiming to add a human touch to its more tech-heavy interactions.

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Adobe gets into the car

The company extends its analytics, personalization and marketing capabilities to in-car platforms.

Augmented-reality

AR’s role in the marketing mix may grow: report

Canadian marketers are cautiously optimistic about augmented reality, but see fewer opportunities for wearables.

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What’s the audiobook opportunity?

Audible makes its Canadian debut, while Kobo is investing in the category to skew younger.

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Interac gets consumers to open up to tapping

A series of pop-ups aim to show the convenience of contactless payment.

FCB Canada Talent

FCB expands its ranks

Senior creatives from Leo Burnett and Juniper Park lead a pack of recent hires in response to recent AOR wins.

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Ryan Spelliscy leaving JWT Toronto

Following what he calls a positive four-plus years with the shop, the CCO is moving on.