strategy
1600x900_disruption2

Sponsored

Meet disruption head-on

Switching your organization from defence to offence.

McDonald's

Check it Out: McDonald’s mountain-top drive-thru

A stunt for National French Fry Day also included the first dayparted Snapchat lens in Canada.

CorySmythecrop

Sid Lee bolsters client services team

A new VP group account director is among the new additions to the department in Toronto.

Dempsters1

Dempster’s moves to masterbrand approach

The brand’s new “Made By Canada” positioning attempts to re-establish a connection with consumers by showcasing its roots.

PetroCanada-small

Petro-Canada invites you to ‘Live by the Leaf’

The energy and gas company focuses on shared Canadian values in its first brand refresh in decades.

lg2-biolux-startup

Lg2 invests in Biolux

The agency’s first foray into funding a startup will also involve developing a CBD-infused beverage brand.

pexels-photo-359989-623x350

Up to the Minute: Dialekta grows its media division

Plus, Thinkr Marketing and Nova Digital form Thinkr Digital and Edelman adds new SVP.

AToMic_118

New categories announced for AToMiC Awards

The awards program has also named Ubisoft’s Lucile Bousquet and FCB’s Nancy Crimi-Lamanna as co-chairs.

National-featured

National Bank serves up Rogers Cup creative

The bank is rolling out phase two of a three-part campaign aimed at informing customers about new tools and services.

connected

Connected Lab rebrands

The company simplifies its name to better reflect its growth into a more holistic product development consultancy.

2018-07-19-pie-c-view from west-resized

University of Toronto launches new innovation hub

A new 250,000 sq. ft. centre will house the school’s startup and corporate partnership activities.

accorhotels

AccorHotels drives travel recommendations with biometrics

The company is promoting its loyalty program with a platform that measures reactions to dozens of images.

galaxyhomespeaker

Samsung gets into the smart speaker game

The company is prioritizing high-end audio as its Galaxy Home enters the voice assistant market.

itay-kabalo-260814-unsplash

A look at current cannabis users: survey

A Statistics Canada report shows how much they spend and differences between demographics.

OneShow_CFE_FirstDeadline-Make_Bogusky-web

Zulu Alpha Kilo helps launch One Show call for entries

The agency created a teaser campaign for The One Club, which has announced a number of category changes this year.