Screen Shot 2016-10-26 at 5.03.55 PM

CASSIES Silver: Leon’s turns street furniture into discounts

Taxi’s coupon scheme placed the furniture retailer on the Quebec map.

CASSIES_Interac Holiday OOH.jpg

CASSIES Bronze: Interac’s debt-free January

Zulu Alpha Kilo’s campaign cut through the Christmas cheer by presenting a less joyous January.

Shock Top Mens FItness Magazine Ad.jpg

CASSIES Silver: Shock Top has no filter

Anomaly and Shock Top made the most of an orange slice with an attitude.

fridge2

CASSIES Silver: Cineplex prioritizes pleasure

Zulu Alpha Kilo helped the entertainment brand build an emotional connection with audiences.

Snack Time

CASSIES Bronze: Milk West’s snackable content

DDB’s branded content reminded teens to drink their milk.

Max 67-Cossette

CASSIES Silver: McDonald’s stirs up a winning rivalry

Cossette and the QSR built a campaign around a special burger to test on Bruins fans.

SUP_15100_MoodBoard_EN

CASSIES Bronze: Super C will not compromise

Publicis Montreal and the grocery chain targeted smart shoppers with a new spokesperson.

Spotify Toronto Subway TSA.jpg

CASSIES Silver: Spotify’s musical locales

Anomaly and the music streaming service created friendly neighbourhood playlists.

strategy awardsD

CASSIES Silver: Breathe Right’s very personal snoring pitch

How Grey and the brand pulled off the most intimate targeting.

Screen Shot 2016-09-30 at 4.54.13 PM

CASSIES Bronze: Quebec media changes the face of poverty

The campaign by TAM-TAM\TBWA showed poverty is closer than we think.

Ladyballs 3

CASSIES Gold: Taking cancer by the Ladyballs

Ovarian Cancer Canada raised awareness and increased donations with a ballsy campaign.

CIL Images

CASSIES Silver: CIL challenges resourceful DIYers

DDB Canada helped the paint brand promote Beauty on a Small Budget.

Screen Shot 2016-10-24 at 2.27.18 PM

CASSIES Bronze: Jamieson brings convenience

Union’s colourful campaign asked for only a second of your time.

Screen Shot 2016-10-26 at 12.33.00 PM

CASSIES Bronze: EQ Bank leaves the branches to others

Union’s campaign focused on building savings rather than retail space.