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2017 Shopper Innovation Awards shortlist revealed

From bees to beer, here are the brands that stood out in the jury room.

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Welcome Consumer Insights readers

We’re kicking off 2017 by integrating aspects of Marketing magazine’s popular filter into Shopper Marketing Report.

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Taco Bell gets artistic

The QSR collaborated with four different artists on its first Canadian out-of-home campaign.

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Tetley seeks out balance

A TED Talk-inspired wellness event was the latest in an educational integrated campaign for the brand’s Ayurvedic line of teas.

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KFC augments consumers’ hoop dreams

A new campaign and AR app targeting families aims to bolster the QSR’s partnership with the NBA.

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The Hive wins Peroni, Grolsch

The agency is now AOR for Asahi Canada’s key brands, with more likely to enter the fold later this year.

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Scotiabank’s soccer goals

How the bank is bringing a universal insight around kids and sports to life for its FC Barcelona partnership.

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Here are the 2017 Creative Report Card shortlists

The full rankings will be available Feb. 23, but until then, check out the top brands, agencies, creatives and planners.

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DDB names new leader in Montreal

Jean-Francois Mallette joins as managing director, with a goal of bringing more collaboration to the shop.

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From Russia, with love

Ricardo Martin reflects on what he learned during three years at Unilever Canada from his new outpost.

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Cheil hires new ECD

Michael Murray takes over the creative department as previous leader Nelson Quintal moves to a global role.

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ICA calls for boycott of Toronto Zoo RFP

Canada’s ad agency association says the non-profit’s search is unfair, but the Zoo says it was caught off-guard.

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Back page: Notes from the headline cemetery

Not every story makes the cut.