Can you trust AutoTrader.ca for great deals and an extremely accurate valuation of your vehicle? Yes. Yes, you can. The agency went to air with three commercials – including testimonials and spots spelling out the functionality of the client’s site.

The Indie List: doug&partners

Results through strategic input

Sponsored

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Bell Let’s Talk shifts the focus to mental health non-profits

This year’s campaign moves away from celebrity ambassadors in favour of groups that provide needed support and services.

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McCann Health Canada names first ECD

Sean Riley joins from the agency’s Singapore office in response to recent business growth and transformation.

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Lotto 6/49 guarantees ‘O.M.G.’ moments

To reach casual players, BCLC shifts the focus from big jackpots to the million dollar prize that comes with every draw.

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Audible.ca highlights the benefits of listening

For its second Canadian brand campaign, the audiobook company takes a more abstract approach to its “listen more” message.

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LCBO hopes to find new friends in ‘low’ places

The liquor retailer highlights drinks low in alcohol, sugar and calories to help customers meet their new year goals.

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It’s simple even though it’s not

Editor Jennifer Horn on why embracing a more nuanced understanding of gender is less complicated than it might seem.

Corner Office

Corner Office Shifts: Hudson’s Bay, Lululemon, Roots and more

A round-up of senior-level executive changes you may have missed.

Business

Introducing strategy’s CMO Council for 2020

From the C-Suite newsletter: Members of the advisory board predict what marketers should expect in the year ahead.

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The new sustainability

Strategy tapped experts and members of its CMO Council to examine the new realities of going green.

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SSQ Insurance selects Lg2 as new AOR

After being brought in on a limited assignment last year, the agency’s Toronto and Quebec offices will now execute a national strategy.

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Design jury announced for 2020 Marketing Awards

Meet the creatives and designers deciding winners in the category as the next deadline for entries approaches on Jan. 17.

Circle K

Circle K puts a positive spin on being naughty

The convenience store chain’s holiday giveaway was born out of increased customer segmentation work.

Milestones

Consumer insights via Slack

Agency Juliet worked with Milestones to message consumers on an ongoing basis, using those findings to shape a new platform.

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Maple Leaf Foods CEO ‘livid’ after Iran plane crash

Michael McCain used the brand’s Twitter account to express candid feelings about what led to the tragedy.