Tourisme Quebec focuses on its full offering
A new campaign and interactive documentary aims to show the diversity of things to do on a trip to the province.
Camp Jefferson wins Porsche Cars Canada
The agency change comes as the luxury auto brand looks to build its brand in this market.
Oka takes its versatility message national
The cheese brand launches its first campaign focused on boosting its entire portfolio.
Breaking down Freshii’s not-so-modest proposal to Subway
Just how effective might the brand’s open letter ad be?
Mass Minority makes two senior hires
A pair of new AOR assignments brings new leadership in creative and client services.
Children’s Miracle Network takes its ‘champions’ digital
How an automatic balloon machine has helped the organization broaden its storytelling.
Dentsu Aegis gets a CMO
Why the network has tapped longtime automotive exec Sandy Di Felice for the newly created role.
CMO average tenure dips again
After a decade of increasing stability, U.S. marketers lose ground. But what about Canadian brand leaders?
The rooster reaches from bottom shelf to eye level
Caffeine pills sit low down in the drug and natural health aisle, but Wake-Ups’ Patrick Marshall is aiming higher.
Fisherman’s Friend buddies up to millennials
A sponsorship and influencer campaign that upped spending at events drives big sales results.
La Vie en Rose modernizes its approach by listening
The Quebec lingerie retailer rebuilt its marketing team and discovered new consumer insights about its product.