Stephen Forbes

CIBC names new marketing EVP amid executive shuffle

Stephen Forbes steps into the role, which includes oversight of CMO Rob Assimakopoulos.

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Metro expands Uber Eats partnership

The grocery chain is offering ready-to-eat meals delivery from more stores as it grows its omnichannel options.

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Check it out: FLAP promotes bird safety with exploding ‘birdies’

The non-profit uses badminton to show the danger birds face in a less graphic way.

USA, New York, New York City, Blank banner on top of building

The idea behind Shopify’s first brand campaign

The ecommerce company aims to become a household name when it comes to entrepreneurship.

Holiday Inn Express-Hockey Legends Doug Gilmour and Guy Carbonne

Holiday Inn Express rekindles an Original Six rivalry

The hotel chain has NHL legends go head-to-head to promote its new breakfast menu among sports fans.

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Up to the Minute: The Mark continues to grow

Plus, V7 launches mar tech consultancy and Shine Influencers opens shop in Montreal.

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Social Engagements: Not all Twitter ads are created equal

The platform’s head of business marketing on what kind of content best engages its users.

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Manulife’s CMO departs amid restructuring

Gretchen Garrigues leaves to pursue opportunities in the U.S. as the company expands the position’s remit.

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Sail picks Ogilvy as AOR

The agency’s Montreal office will lead strategy and creative on a new campaign for the outdoor retailer.

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Kraft Heinz finds true love in ketchup

New campaign focuses on the pairing of ketchup and French fries in a more emotionally driven message.