5G

Three ways 5G will alter the marketing landscape

The wireless tech is primed to create opps in market research, qualitative data and VR, writes Delvinia’s Steve Mast.

Hudsons Bay Les Essentiels Collection

Hudson’s Bay launches first private label beauty products

The retailer extends its coloured stripes into a line emphasizing natural ingredients and beauty essentials.

CSPD

Calgary non-profit uses fake ads to show lack of representation of disabilities

Calgary Society for Persons with Disabilities is asking the media to be more inclusive.

siakam-raptors-google

Google uses its tech to help Ronald McDonald House

Raptors player Pascal Siakam helps the tech company take its positioning into a more charitable direction.

connybraams

Unilever names its new chief marketer

Conny Braams succeeds Keith Weed with a more digital mandate, while Fabian Garcia takes over as president in North America.

churchsrestaurant

Church’s Chicken gets a rebrand

The expanding QSR will be known as Church’s Texas Chicken in Canada, as it moves to an integrated international brand.

Steve Emmens

Juniper Park\TBWA hires new head of production

Taxi veteran Steve Emmens will lead the integration of production disciplines across the agency.

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Canadians among the most active loyalty program users

Consumers view rewards as more important to loyalty than other factors, but are less likely to give their points to charity.

Vachon

Which Vachon cake reigns supreme?

The Canada Bread snack brand taps into the nostalgic passion consumers have for their favourite by putting it to a vote.

IGAholiday

IGA shares another food-centric holiday story

The Quebec grocery chain once again puts the focus on emotional connections and standing out during a hectic season.

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Leo Burnett adds innovation-focused CD

Manasvi Abrol, who previously led the Apollo 11 unit in Mumbai, brings a cross-disciplinary approach to the agency’s creative leadership.

PMCFbanner

Princess Margaret Cancer Foundation offers a different Black Friday deal

The hospital goes against the tide with a charitable message that also gets ahead of the crowd participating in “Giving Tuesday.”

mias

Who won Gold at the Media Innovation Awards?

Missed the show last night? Don’t worry, we’ll catch you up on the best in media, content, data and more.

jcpenneyverizonAR

Tech in Action: JC Penney creates a virtual try-on ad for engagement rings

The U.S. retailer launched the AR ad ahead of the busiest time of the year for proposals.