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The Indie Edge

Defying industry conventions through agency models purpose-built for today’s needs

BMW

Why BMW is keeping quiet

The automaker shows off its electric vehicle in an unconventional context.

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Experience-based retail

Here are three clever executions from the physical world to keep shoppers coming to stores.

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CIBC paints a picture

An artistic take on how the bank views its relationship with high-value clients.

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Buying online, by the numbers

BrandSpark’s study breaks down the state of ecommerce in Canada.

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Inside Bud Light’s celebrity-filled living room

DJs, fighters, gamers and an NFL legend stand ready to host brand fans at special events across the country.

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Leo Burnett wins at The One Show

Six Canadian agencies combined for 12 Pencils at last week’s awards.

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2017 Strategy Awards deadline approaching

Planners have until Friday to submit their entries, including their best strategic Canada 150 work.

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Kids Help Phone debuts new branding

The organization modernizes to be seen as more than a “crisis only” service.

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Brands do it for mom

A collection of campaigns to get people in the spirit ahead of Mother’s Day.

Amazon

The future of shopping: Less friction, more transactions

From payment to scanning as you shop, customers demand a smooth experience.

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Agency of the Year pre-submissions due next week

Agencies have until Monday to send in a list of campaigns for the annual competition (including the new Design category).