Wearables go beyond the fitness category
On what lies ahead for the tech and why brands don’t need to create their own hardware to get in on the game.
Next Big Things
From cars that drive themselves to predictive analytics, read up on what the future holds and what it means for brands.
Which Canadian campaign scored an IPA shortlist nod?
Hint: it’s health-focused, has already won a CASSIE and has garnered 200,000 “risk assessments” online.
Volkswagen names new AOR
After five years with Red Urban and Palm + Havas, the car company reviewed its options, sought out an agency with boots on the ground across Canada and landed on DDB.
Throwback Thursday: strategy in 2003
For strategy’s 25th anniversary, we look back to ’03 when marketers prepped for war and PVRs confirmed industry fears.
Vizio enters the HD-TV fray
As this California-based tech co competes for share against Samsung and LG, will Canadians buy into Vizio’s message of simplicity?
Embrace the chaos
From our September issue, publisher Mary Maddever treads down memory lane.
Marketers tag along for the ride
As we inch towards a world of automated vehicles, the uncluttered space is ripe for content.
Being brave without being reckless
Fifteen ways to be a good client, according to Frank Palmer (with lessons from David Ogilvy).
Brands take to the skies
It’s a bird! It’s a plane! Why no, it’s a drone! Coming soon to brands near you.
E-commerce by the numbers
How do Canadians stack up in their online shopping habits compared to the global consumer?
From a virtual zoo to a smart winter coat, check out these innovative concepts.
Magical mops and moments
Check out the latest optical illusion from the Festival de magie de Québec and Lg2.