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Younger millennials show brands love on social media

Those under 24 are known for being social-savvy, but they’re also most likely to interact with your brand, new research says.

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Up to the minute: DDB gets more milk

Plus: a new Cohn & Wolfe VP, a global media agency launches, and the other stories you may have missed this week.

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Cineplex wants more hump dates

The brand is promoting Wednesday night dinner-and-a-movie dates to urban couples.

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Different ways to feel the love

How Dempster’s evolved its “Hug Your Food” campaign by adding a practical touch (but without losing the cuteness).

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Empowering the powerless

Raising the Roof’s new digital campaign looks to dispel stereotypes about the homeless by giving them a chance to answer mean tweets.

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Yes we Cannes: Dads and a colourful doc

Our look at this year’s Lions contenders begins with a family spin on familiar little Os and a WTF take on emotive ads.

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TV ads spark most annoyed Twitter comments

Being interrupted during favourite TV shows is a top reason for negative comments about advertising.

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Will hyper-innovation derail your brand strategy?

Marc Stoiber on how the culture of iteration (so common in tech) is affecting traditional brands.

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SXSW: To go, or not to go

Pound & Grain’s Sandy Fleischer imagines the probable debate about whether industry folks should keep attending the fest.

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SXSW: Never mind the hype

SapientNitro’s Michael Howatson on why marketers need to be critical of shiny new tech.

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Red Dot opens it doors

The data-minded digital and social agency has set up shop in Toronto and New York.

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Cisco’s STEM gameplan

The global tech provider is using sports videos to engage kids with math and science as part of its Pan Am Games sponsorship.

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Astral goes west with OOH competition

The creative competition for OOH advertising is now open to agencies in Calgary and Edmonton.

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Seven lessons from SXSW

The Jackman Reinvents team breaks down the key takeaways from this year’s fest.