2016-10-canadapost

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Direct mail a ‘power channel’ in the digital age, study finds

Research provides clue as to winning formula: media sequencing matters.

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Anomaly makes a pair of senior hires

A new head of production and a director of talent and culture join the agency’s Toronto office.

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Are chatbots the future of banking?

Why Canadian financial institutions should start looking to AI-powered chat as the next frontier of fintech.

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Holiday shopping habits, student edition

The who, what and when of how young Canadians are buying, plus other insights from a recent SPC survey.

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Salvation Army’s story behind the holiday card

The charity uses 360-images on Facebook to show what’s often really going on behind the lens.

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Tribal adds to its creative and digital leadership

The agency has a new CD, as well as a new VP in charge of growing and unifying several digital practices.

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Interbrand brings on new strategy head

Andrew Martschenko joins the Toronto office after working for the shop in New York and Asia.

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Why Ikea is playing up its downstairs

Inside the retailer’s Market Hall strategy to make more Canadians fans of its designs.

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Deadline extended for Retail Innovator of the Year

Submissions now close this Friday, as we look for the brands that have turned insights into action.

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Tim Hortons takes good deeds national

The QSR is bringing its holiday campaign on the road.

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Cossette is the best at CMA Awards

The shop took top honours, while Leo Burnett’s Judy John became the first agency exec to win Marketer of the Year.

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Kids Help Phone keeps quiet

The organization forgoes a script, using an immersive 360 post to tell its story.