FlipGive amps up sports and community sponsorship
The new sports marketing: properties, platforms & partners /// supplement series. As the space evolves beyond traditional sponsorship to new kinds of programs, this is the first in a series of profiles that explore the next wave of sports marketing opportunities for brands.
Walmart celebrates the smart
The retailer commends the mom who plans ahead, plus adds some freshness to its snack ideas.
Fashion goes in-flight
Holt Renfrew and Air Canada team up to take the retailer’s content to new heights.
Up to the Minute: Red Lion’s roaring new hires
Plus: Another new VP at Environics, BBR expands its programmatic team and more news you might have missed.
Will increases its power
The shop’s founders tap into their roots at Cossette for hires in response to new business.
Nutrilait’s rebranding gets real
The milk brand launches ads showing its place in those less-than-perfect everyday moments.
Critical Mass hires VP of tech
Based in Toronto, John Cavacas joins to help develop the agency’s business and provide leadership across the network.
Eva’s Initiatives gets a fresh start
The organization for homeless youth launches its first ad campaign, focused on its role in helping build futures.
Check it out: A next-gen drive-thru?
A&W and Rethink put a summer spin on food delivery.
Beyond ice buckets
How ALS Canada hopes to convert support sparked by the viral challenge into sustainable fundraising.
McDonald’s bets on young workers
The QSR continues the “Welcome to McDonald’s” campaign by showing the trust it puts in its millennial employees.
Ikea explores some possibilities
The retailer wants to move from page admiration to purchases with its new catalogue campaign.
Orville Redenbacher aims for binge-worthiness
The brand’s new popcorn chips wants to be the snack to get you through too much Game of Thrones.