shutterstock_133643174

The ICA looks for a few good clients

The association wants to show off the best-in-class companies in its inaugural Client of the Year award.

ALSIceBucketChallenge-Volvo

Brands grab hold of ice buckets

From Volvo to TD, brands are taking on the ALS challenge. But is it refreshing or pouring cold water on the trend?

photo 2 (8)

Throwback Thursday: strategy in 2001

For our 25th anniversary, we’re travelling through time. In ’01, the economy posed a challenge and John St. was born.

Future transforming ideas: feel-good innovation

Next up in our innovative ideas series: connected double-doubles for charity and rewarding smart driving.

Jeans creative(crop2)

Mark’s banks on jeans

VP of marketing and digital Frederick Lecoq on how denim marks a shift in brand focus to urban, confident, casual Canadians.

Future-transforming ideas: smart shopping carts and vaults

Next up in our innovative ideas series: simplified grocery runs and banking’s future.

Aidswalk

Don’t train for this one

The Scotiabank AIDS Walk for Life’s new spot explains how to make a difference, while putting in as little effort as possible.

shutterstock_152360831

New experiential network hits Quebec

Why a trio of French firms eschewed a complete merger to become a go-to source for all things sponsorship.

Is that a brand on the moon?

Space is no longer the final frontier as companies start exploring out-of-this-world branding opps.

4418082625_e2a171b075_o

Couche-Tard chooses Palm + Havas as AOR

How a “refreshing” focus on metrics and KPIs convinced the gas and convenience retailer to take a chance on a new agency after 18 years.

MINI-01

Mini turns back the clock

All aboard for the 1920s. Since all car cos seemingly use the words “all new” in their marcom, Mini went an old-fashioned route.

Future-transforming ideas: Gamifying your winter coat

A climate-regulating jacket with a built-in app and GPS? Amin Todai serves up the first (cold) dish in our innovative ideas series.

Debit’s mobile evolution

Brush up on the latest mobile payment tech and how it’s bringing us closer to a cashless society.

fish

Gross ideas to improve our lives

Check it out: Robot fish that nibble at dirty laundry and sweat-powered watches.