RBC

RBC’s deeper dive into film

The brand’s marketing evolves with new doc spots featuring Team RBC golfers sharing the sport’s challenges.

Interac

Interac takes on a new pain point

The payment brand points out the flaws with digging around for cash in its latest campaign.

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Check it out: McDonald’s secret lives

The QSR helps promote The Secret Life of Pets with its latest Happy Meal push.

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Banff Centre unveils new brand identity

The organization clarifies its arts positioning with a visual change.

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OneMethod wins Freshii business

The shop will lead digital and social work for the health-focused restaurant chain.

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Behind the hype of Pokemon Go

Now that the blockbuster mobile game has officially launched in Canada, do marketers really need to care about it?

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Drug Free Kids takes on ‘teen takers’

The organization reminds parents that kids often “borrow” things without asking, including prescription drugs.

Hyundai

Hyundai’s guerrilla tactics

Why the brand veered toward an unstructured social shoot for its compact SUV model.

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Cheil Canada hires new planning lead

Scott Suthren from Innocean joins the agency as VP of planning.

Special K

Special K makes cravings look good

Real women dig into the brand’s Fruit Crisp bars in an informal and public photo shoot.

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Canadian Tire puts us on a pedestal

The retailer’s new Olympics campaign focuses on the country’s values and elevates the everyday Canadian.

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Indochino expands its retail footprint

New locations in Toronto and Ottawa follow record sales growth and a multi-million dollar investment.

UpToMinute

Up to the Minute: A new VP at Lg2

Plus: Harry Rosen hires a new shop and more news you may have missed.