Rain43 expands its ranks
The agency has added 16 new staff members amid new wins and growing business from existing clients.
Kellogg’s thinks the NHL is grrrrreat
The CPG co brings the nostalgia of Frosted Flakes to the NHL’s adult male audience.
Bell’s latest soccer play
Lg2 takes a flipped approach to surprising celebrity moments with the new spot.
Getting consumers to pay attention
New research from Microsoft Canada shows that attention spans aren’t shrinking as much as they are adapting.
Check it out: Bernstein trims the fads
The weight loss centre has a fresh take on the “tried everything” diet ad.
AOY 2015: Only one week to go
Don’t forget to put your hat in the ring! The call for entries for strategy’s Agency of the Year competitions ends May 19.
Infographic: More moms on mobile
The 2015 Mobile Personas report shows who is using phones and tablets and how it’s impacting path to purchase.
Check it out: One slick message
The B.C. Used Oil Management Association shows that not recycling oil is just gross.
DS+P finds its new creative director
Brian Murray joins from Cundari to take over leadership of the agency’s creative department.
One Show winners revealed
Check out which agencies helped Canada bring home 22 pencils this year, making it the seventh most awarded country.
RBC thanks parents
The bank looks to better reach students in a contest that celebrates the emotional support they receive during their education.
Samsung teaches emotions
The company’s work with Autism Speaks Canada and the “Look at Me” app evolves into a new, awareness-driving phase.
Showing mom some love
Brands like Tassimo, Sport Chek and Blacks want to move you to tears this Mother’s Day, while Telus tickles your funny bone.