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Quebec government focuses on French

A new campaign uses well-known Canadians to show the potential benefits of picking up the language.

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DentsuBos Montreal tapped for aloe yogurt launch

The Canadian shop has created a Japanese-inspired ad campaign to launch the new product in the U.S. market.

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Tim Hortons bucks the brand value trend

The coffee chain stands out among QSRs showing declines, according to a new ranking report.

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It’s Agency of the Year submission time

Agencies have until May 15 to assemble their list of campaigns for the annual competition.

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Lucky Charms continues its millennial strategy

A St. Patrick’s Day Snapchat execution builds on the insights around the demo’s values and consumption habits.

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Lg2 names new leadership positions

As work grows and a co-founder formally moves into retirement, the agency gives a pair of creatives new roles.

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Check it out: Arrive Alive’s sobering reminder

Coasters made from wrecked cars offer up an important message this St. Patrick’s Day.

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Up to the Minute: A shiny win for NKPR

Plus, Free for All adds to its team and more news you may have missed.

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Transat goes to Europe

How the insights driving the brand’s latest creative differ from its tropical destination marketing.

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SapientRazorfish stakes a claim in consultancy space

While PwC and other consultancies grab at agency dollars through tech, Publicis’ newly merged shop strikes back.

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With innovation, does size matter?

How large marketing organizations can overcome the hurdles keeping them from being as nimble as category disruptors.

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Tech in Action: Levi’s smart jacket

The first piece of clothing made with Google’s Project Jacquard controls a range of functions with only a few gestures.

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2017 Marketing Awards deadline extended

Plus, the co-chairs weigh in on this year’s trend away from politics.

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Citizen Relations makes leadership changes

The agency has named a new GM in Toronto, along with making a North American promotion.