CDSS-Endangered

Clio awards a dozen Canadian shops

FCB and sister agency FCB/Six are among the agencies picking up hardware this year.

FC_Hair

First Choice Haircutters promotes its stylists’ skills

The hair salon chain turns to its clients to show how the value-focused brand still has the ability to meet a customer’s needs.

Kraft Heinz

Kraft Heinz appoints new Canadian president

Bruno Keller succeeds Nina Barton, who is taking on a new growth-focused role as the company charts a new path forward.

liberte-yogurt

Liberte highlights real yogurt culture in Morocco and Nepal

The General Mills brand continues its efforts to inspire people to see plain yogurt as a canvas for culinary expression.

Yes its pizza

Dr. Oetker’s new pizza is the brainchild of three country marketers

How teams from Canada, the Netherlands and Spain came up with a pie for meat-eaters who want the best of both worlds.

Canada Product Shot Family_Unshaken_7028-FLAT-v2

Mother Raw plants seeds for growth on heels of rebrand

The company is taking on established salad dressing and ketchup brands that have long dominated Canadian grocery aisles.

Toys

Toys “R” Us flips the script on flyers

The retailer has been shifting its trade spend from print to digital and putting content first.

IO-Noise Cancelling

How to get a beverage containing cannabinoids into retail

Ikkuma is looking to beat the rush with an (already legal) drink that’s planned to enter grocery and drug stores.

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Notes on the Store of the Future

Using health and ethnic aisles as a blueprint to design stores by customers instead of product.

Nespresso

Eco-watch: Brands take recycling to the next level

As consumers become more discerning about environmental claims, brands are making products out of recycled materials.

OpenBanking

Are banks ready for a future of open banking?

Andrew Au argues regulatory changes could spell opportunity for banks (or leave them vulnerable to competition).

Jackson Triggs

View from the C-Suite: ‘Unleashing’ creativity in the wine business

Andrea Hunt, SVP and CMO of Arterra Wines, is looking to bring creativity to a category often stymied by convention.

Medicinal Cannabis In A Plastic Bag And In A Cigarette - Alternative Medicine

How cannabis use is different between Canada and the U.S.

Americans are more likely to use it on a daily basis and are also bigger consumers of smokeless formats.