Troy Yung  Scott Knox ICA 08nov17

CAPMA disbands, merges with ICA

Members of the industry body representing experiential agencies will now be full members of the ICA.

Cheerios

Cheerios builds a wall of cheer

The cereal continues its long-time support of the Olympics with a minor (but clever) packaging redesign.

canneslion

Breaking down the Cannes Lions revamp

Changes to categories, different entry rules and new initiatives aim to increase competitiveness and reduce costs.

JWT Agency photo

AOY Silver: JWT’s movement strategy

The agency has turned to mobilizing consumers around resonant ideas.

Colony

PRAOY Silver: The Colony Project holds its own

The offshoot agency has increased its staff and expanded to Montreal.

OMD Canada

MAOY Silver: OMD’s changing media role

Data, collaboration and strategy are at the forefront of the agency’s client relationships.

BIMM

DAOY Silver: Bimm goes direct to digital

A new internal initiative aims to break down silos and spark creativity at the agency.

Blank supermarket products on shelves and pegboard. Front view

Design AOY Silver: Social by design

Rethink is using a social-first strategy to ensure effective designs hit social media channels.

pexels-photo-622135

Canadian ad industry ready to talk harassment

A number of groups will meet to take action against a longstanding black mark on the industry.

Milk. Solid stuff. 2

Agency of the Year 2017: Insights from the podium

A deeper look at how Lg2, No Fixed Address, Mindshare and Citizen Relations scored Bronze at this year’s awards.

Days Inn

Gone in six seconds

Short ads: creativity killers or new tools to convey a single-minded message?

Juliet_PR_BW

Juliet to help brands reach their ‘true potential’

Former JWT CCO Ryan Spelliscy enlists former coworkers to launch a new creative- and strategy-focused agency.

LG2 Agency photo

AOY + Design Bronze: Lg2 is in its Elements

The agency takes to rebranding, formalizing its internal innovation process and preserving company culture.

MindShare

MAOY Bronze: Mindshare’s content push

The Toronto shop boosts its agility with a newly launched business unit.