Telus puts Canadians ahead of its products
Why the telco is pushing messages instead of products in three national campaigns heading into 2015.
The Boys and Girls Clubs’ celeb flashbacks
The non-profit had a conundrum: people knew what it was, but not what it did. So the brand recreated some adorable moments from its spokespeople’s past.
Kotex’s vampy web series Carmilla goes to season two
After falling “in love” with the story, the Kimberly-Clark brand committed to a 12-episode second season of the series.
State of the marketing nation
Better strategic partnering and insights are marketers’ top priorities in 2015, plus more findings from our annual report.
Cheerful creatives making holiday cheer
A round-up of season’s greetings from ad land to you.
Looking beyond bright, shiny objects
Not all trends that glitter are gold, says Ken Wong. Here’s his guide for finding marketing greatness.
Who wins the ad popularity contest?
Two homegrown spots made the cut for this year’s most-viewed spots on YouTube.
Red Lion wins iTravel2000.com
Differentiating the travel site in a crowded market will be the biggest challenge for the new partnership.
Struck by a rainbow
Skittles’ new online documentary puts a “WTF” twist on emotional advertising.
Zulubot: coming to a screen near you
How a four-year-old’s robot sketch inspired Zulu Alpha Kilo’s new content division.
Hacking campaigns clean up at the CMAs
Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?
OgilvyOne recruits on Instagram
Can you give feedback to a creative idea in less than 15 seconds? Then the agency wants you.
How to keep up in the age of speed
Jackman Reinvents’ David Moore on how brand and business strategies must be unified.
The (virtual) reality of oil shipping
The Dogwood Initiative used both an Oculus Rift and an old-fashioned letter campaign to bolster support.