Mark Pileggi joins TBWA\Toronto
The former BBDO VP joins the agency to help disrupt things as its new director of digital and operations.
Pound & Grain lands in Toronto
With more RFPs coming out of Toronto and more clients with national footprints, the Vancouver shop opens in the Big Smoke.
Target to discontinue Canadian operations
Despite a big initial marketing push, the retailer will shutter its 133 locations amid empty shelves and heavy competition.
Ubisoft picks BBR for entire portfolio
The Montreal agency picks up the account from Publicis based on its work for Assassin’s Creed and Far Cry 4.
Submissions for 2015 Cause + Action awards now open
Calling all do-gooders! Did you work on a brand campaign that made the world a better place? Enter now.
The mind of the modern shopper
BrandSpark’s Canadian Shopper Study shows that despite gains in the desire for innovation, value is still king.
A shiny new PR shop launches
Toronto-based Shine hopes to attract lifestyle brands, and will work with partner agency Tag’s existing clients on PR needs.
Taxi bolsters senior ranks
The WPP agency is hoping to kick the year off right, promoting six men into leadership roles.
A third of Canadian millennials find brands annoying
What’s more, only 26% consider brands an important part of their lives.
AToMiC jury revealed
As the Jan. 23 entry deadline approaches, check out who will judge this year’s best in creative, entertainment, tech and media innovation.
Kraft hits close to home
To promote this year’s Hockeyville campaign, the food co is tapping into girls hockey with a mini-documentary.
Now trending in media and tech
Will 2015 be the year that contactless payment finally takes off? How about wearables, internet-connected devices or 3D printing? Where does video stand? Deloitte’s annual survey takes a look.