October back page

Back page: The rise of hipster-tising

Saatchi & Saatchi shows us how these hip folks have influenced the biz.

rethink breast cancer

Rethinking outreach

Rethink Breast Cancer takes inspiration from Vogue for its latest branded content push.

2007 cover

Throwback Thursday: strategy in 2007

For our 25th anniversary, we’re travelling through time. In ’07 catvertising popped up and Canada won big in Cannes.

shutterstock_101702827

Does global kill humour?

Who wants bland work? BBDO’s Paul Reilly says the local flair is often what makes an ad funny.

TheClub_2

Weekend reading: Aeroplan grows up

As it celebrates its 30th birthday, here’s how the brand learned to spread its own wings.

HSC_F14_lifestyle_media_2

Brands of the Year: Herschel’s cool factor takes it global

The Vancouver-based brand has the backpack and accessories market in the bag.

CNW ENRICHED NEWS RELEASES - Molson Canadian celebrates Face-Off

Molson’s grand hockey gestures

Get a sneak peek at the beer brand’s plans for the 2014-2015 hockey season, in which it hopes to connect with consumers’ “irrational love” of the good ‘ol game.

tony triptec

What keeps Tony Matta up at night?

The Kraft Canada CMO on why systemic cost-cutting is giving him a hiring headache, and why relying on price is bringing the whole market down.

lincoln

Lincoln’s surprising test drive

The Canadian brand director at the car co talks about how a recent stunt fits into its aim to shake off the shackles of history.

shutterstock_76129666

McDonald’s named Canada’s favourite restaurant

The QSR fared well in BrandSpark’s inaugural restaurant study, but ironically didn’t place in the Best Tasting Burger category.

Brent Lawrie - Megan

Brands of the Year: WestJet reaches new heights

Fasten your seat belts and prepare to read how the airline landed a spot among the country’s top brands.

charmer

How charming: Spin Master bows new girls show

Little Charmers kicks off with a complementary toy line in the hopes of replicating the massive success of Bakugan.

shutterstock_175584830

Exclusive: Leo Burnett wins Kraft business

The CPG is moving its “natural cheese” portfolio, which includes Cracker Barrel and Tex Mex, from Anomaly.

shutterstock_165994073

People moves at JWT and Cossette

Both agencies have parted ways with CDs, while Cossette has brought in a new VP of strategy and planning from the client side.