Holy sh*t! What about the French markets?
The French Shop’s Martin Archambault on how to ensure an idea conceived in English will perform just as well in La Belle Province.
Shopper Innovation Awards: Boston Pizza ups the loyalty ante
The restaurant brand’s MyBP app allowed for stronger relationships with customers.
Shopper Innovation Awards: Scene spotlights the feeling of free
The Scotiabank Scene campaign showed movie buffs the card’s added value.
Shopper Innovation Awards: Walmart and Mattel’s virtual toy store
A pop-up in Pearson Airport made for convenient holiday shopping.
Shopper Innovation Awards: Ontario government takes on ‘grey areas’
The sexual harassment ads targeted bystanders, calling on them to take action.
Shopper Innovation Awards: Nutella adds a little joy
The brand promoted life’s simple pleasures by subtracting carbs and adding a “spife.”
Shopper Innovation Awards: Corona brings summer early
The beer brand saw an opportunity for an early patio season with Cinco de Mayo.
Shopper Innovation Awards: BMO builds better saving strategies
The bank removed barriers to saving by promoting good habits.
Shopper Innovation Awards: SickKids offers the gift of perspective
The hospital foundation broke through the holiday clutter with “Better Tomorrows.”
Canadian Young Lions finalists announced
Meet the creatives and marketers competing to represent Canada at Cannes.
Women’s College Hospital illuminates health gap
A new public awareness campaign sheds light on the differences between access to health care.
Does drawing make you nervous?
An account executive at Cundari is practicing her design chops by doodling drinks, food and Drake lyrics.
Calling all agencies: it’s AOY entry season
Strategy’s Agency of the Year awards is open for entries, with names of cases due May 16.
This watched pot will boil
We look at the marijuana industry’s high hopes for new regulations and how three producers are preparing their brands.