RBC’s deeper dive into film
The brand’s marketing evolves with new doc spots featuring Team RBC golfers sharing the sport’s challenges.
Interac takes on a new pain point
The payment brand points out the flaws with digging around for cash in its latest campaign.
Check it out: McDonald’s secret lives
The QSR helps promote The Secret Life of Pets with its latest Happy Meal push.
Banff Centre unveils new brand identity
The organization clarifies its arts positioning with a visual change.
Behind the hype of Pokemon Go
Now that the blockbuster mobile game has officially launched in Canada, do marketers really need to care about it?
Drug Free Kids takes on ‘teen takers’
The organization reminds parents that kids often “borrow” things without asking, including prescription drugs.
Cheil Canada hires new planning lead
Scott Suthren from Innocean joins the agency as VP of planning.
Special K makes cravings look good
Real women dig into the brand’s Fruit Crisp bars in an informal and public photo shoot.
Canadian Tire puts us on a pedestal
The retailer’s new Olympics campaign focuses on the country’s values and elevates the everyday Canadian.
Indochino expands its retail footprint
New locations in Toronto and Ottawa follow record sales growth and a multi-million dollar investment.
Up to the Minute: A new VP at Lg2
Plus: Harry Rosen hires a new shop and more news you may have missed.