Boomers by the numbers

Research

A breakdown of Canada’s post-Second World War cohort, a market with lots of spending clout.

Creating whole-brain experiences

Digital / Experiential

Microsoft’s Alyson Gausby looks at marrying the noggin’s logical left side with the creative right to create an engaging experience.

Target springs into patio season

Retail

The retailer hosted an impromptu outdoor party in Toronto yesterday to celebrate the first nice weather days after a long winter season.

Radio ads listen back

Innovation / Radio

Can you hear me now? Smart radio ads may be the next best way to engage drivers.

Where’s everyone going?

Agencies / Hires / Industry Moves

Yesterday came with plenty of news of creatives moving shop. Check out the new faces at Cossette, Zulu Alpha Kilo and ClarkHuot.

Tales from the trenches

Agencies

Think travelling for ad shoots is all production swag and cocktails from the beach? Lyranda Martin-Evans sets you straight.

Kraft Dinner gets wacky

CPG / Food+Beverage / Screening Room

Working with its new AOR Anomaly, KD rolls out a new brand voice and target demo, going after consumers with a youthful state of mind.

Top Cannes contenders: Media

Agencies / Awards / Cannes

With (another) extended deadline, strategy continues to count down the campaigns most likely to win big at this year’s festival.

Ian Mackenzie joins KBS+ Toronto as CD

Agencies / Hires / Industry Moves

Canada’s top-ranked copywriter joins the Toronto shop from Tribal Worldwide.