Quebec government focuses on French
A new campaign uses well-known Canadians to show the potential benefits of picking up the language.
DentsuBos Montreal tapped for aloe yogurt launch
The Canadian shop has created a Japanese-inspired ad campaign to launch the new product in the U.S. market.
Tim Hortons bucks the brand value trend
The coffee chain stands out among QSRs showing declines, according to a new ranking report.
It’s Agency of the Year submission time
Agencies have until May 15 to assemble their list of campaigns for the annual competition.
Lucky Charms continues its millennial strategy
A St. Patrick’s Day Snapchat execution builds on the insights around the demo’s values and consumption habits.
Lg2 names new leadership positions
As work grows and a co-founder formally moves into retirement, the agency gives a pair of creatives new roles.
Check it out: Arrive Alive’s sobering reminder
Coasters made from wrecked cars offer up an important message this St. Patrick’s Day.
Up to the Minute: A shiny win for NKPR
Plus, Free for All adds to its team and more news you may have missed.
Transat goes to Europe
How the insights driving the brand’s latest creative differ from its tropical destination marketing.
SapientRazorfish stakes a claim in consultancy space
While PwC and other consultancies grab at agency dollars through tech, Publicis’ newly merged shop strikes back.
With innovation, does size matter?
How large marketing organizations can overcome the hurdles keeping them from being as nimble as category disruptors.
Tech in Action: Levi’s smart jacket
The first piece of clothing made with Google’s Project Jacquard controls a range of functions with only a few gestures.
2017 Marketing Awards deadline extended
Plus, the co-chairs weigh in on this year’s trend away from politics.
Citizen Relations makes leadership changes
The agency has named a new GM in Toronto, along with making a North American promotion.