2014-06-agencies1

Sponsored Supplement

Creative Agencies: Sponsored Supplement

Brilliant ad creative… it isn’t a ‘nice to have’ – it’s a killer competitive edge

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Brands of the Year: Herschel’s cool factor takes it global

The Vancouver-based brand has the backpack and accessories market in the bag.

CNW ENRICHED NEWS RELEASES - Molson Canadian celebrates Face-Off

Molson’s grand hockey gestures

Get a sneak peek at the beer brand’s plans for the 2014-2015 hockey season, in which it hopes to connect with consumers’ “irrational love” of the good ‘ol game.

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What keeps Tony Matta up at night?

The Kraft Canada CMO on why systemic cost-cutting is giving him a hiring headache, and why relying on price is bringing the whole market down.

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Lincoln’s surprising test drive

The Canadian brand director at the car co talks about how a recent stunt fits into its aim to shake off the shackles of history.

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McDonald’s named Canada’s favourite restaurant

The QSR fared well in BrandSpark’s inaugural restaurant study, but ironically didn’t place in the Best Tasting Burger category.

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Brands of the Year: WestJet reaches new heights

Fasten your seat belts and prepare to read how the airline landed a spot among the country’s top brands.

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How charming: Spin Master bows new girls show

Little Charmers kicks off with a complementary toy line in the hopes of replicating the massive success of Bakugan.

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Exclusive: Leo Burnett wins Kraft business

The CPG is moving its “natural cheese” portfolio, which includes Cracker Barrel and Tex Mex, from Anomaly.

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People moves at JWT and Cossette

Both agencies have parted ways with CDs, while Cossette has brought in a new VP of strategy and planning from the client side.

Spring Money-Out 2013 March 4 – May 10

Brands of the Year: TD gets close for comfort

The bank has added a personal touch to an impersonal category to be seen as a challenger brand.

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Wheat Thins gets defensive

Need some viking protection? The brand’s latest Twitter push has characters to guard your tweets.

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Talking fridge

Samsung’s no-nonsense, no-annoying-sales-pitch product.

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Bulk Barn chooses Leo Burnett as AOR

The agency will help the bulk-food retailer modernize its image.

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Heineken gets behind the turntable

To connect with millennials in the noisy electronic dance music space, the beer brand is trying a spin at branded content.