Throwback Thursday: strategy in 2000
For our 25th anniversary, we’re travelling through time. In 2000, Roots launched an airline and we survived Y2K.
Do these chips taste a bit green?
For its latest round of “Do us a Flavour,” Lay’s coordinates taste and colour.
Canadiens vs. Leafs: may the best brand win
Is it time to cool it with the hockey rivalry? A new study suggests the Montreal team may have the best branding in Canada.
Who wants to be an astronaut?
Future Shop wants university students to “shop for the future” in this year’s back-to-school campaign.
Match Marketing names new SVP
The firm is entering a growth phase, promoting former VP of strategy and business development Greg McDonald.
Milking the cooking experience
The Strategic Milk Alliance hopes to tantalize your taste buds with a new digital cooking show.
Making content, not ads
California-based Portal A’s got 99 million views (and an ad ain’t one).
Aimia gets into predictive analytics
With a minority stake in Fractal Analytics, the loyalty co gets artificial intelligence and crystal ball-like data crunching.
Infographic: Big brands command big sales
True fact: the U.S.’s annual serving of Lay’s chips is heavier than an aircraft carrier, and other massive consumption info.
The Super Bowl Ad Challenge kicks off
The CMA and CTV are rallying the industry to make big-game ads as good as, or better than, the U.S. Are you up to the challenge?
Check it out: a motorcycle helmet with a life of its own
It’s a do-all head protector that keeps you safe and connected.
Rock on, Best Buy
For those folks looking to graduate from air guitar to the real deal, the retailer’s got you covered, targeting dabblers and hobbyists in its latest musical push.
How public do you want your PDA to be?
Durex Canada’s new campaign puts couples on display at Toronto’s Yonge-Dundas Square.
MDC Partner Network names new president and CEO
Lori Senecal will act in a strategic counsel role for the holding co’s agencies, which include KBS+ and Union.