Up to the minute: DDB gets more milk
Plus: a new Cohn & Wolfe VP, a global media agency launches, and the other stories you may have missed this week.
Cineplex wants more hump dates
The brand is promoting Wednesday night dinner-and-a-movie dates to urban couples.
Different ways to feel the love
How Dempster’s evolved its “Hug Your Food” campaign by adding a practical touch (but without losing the cuteness).
Empowering the powerless
Raising the Roof’s new digital campaign looks to dispel stereotypes about the homeless by giving them a chance to answer mean tweets.
Yes we Cannes: Dads and a colourful doc
Our look at this year’s Lions contenders begins with a family spin on familiar little Os and a WTF take on emotive ads.
Will hyper-innovation derail your brand strategy?
Marc Stoiber on how the culture of iteration (so common in tech) is affecting traditional brands.
SXSW: Never mind the hype
SapientNitro’s Michael Howatson on why marketers need to be critical of shiny new tech.
Cisco’s STEM gameplan
The global tech provider is using sports videos to engage kids with math and science as part of its Pan Am Games sponsorship.
Astral goes west with OOH competition
The creative competition for OOH advertising is now open to agencies in Calgary and Edmonton.
Seven lessons from SXSW
The Jackman Reinvents team breaks down the key takeaways from this year’s fest.