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Nurun Toronto, Quebec City join Razorfish

The two shops will be rebranded as Razorfish, while the agency’s Montreal office will retain its Nurun moniker.

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Livia Zufferli to depart Target

The retailer’s VP of marketing is headed to Rogers later this month as an SVP.

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Researching research

Using Google’s Consumer Barometer, we check out when and how Canadians investigate their future purchases.

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Axe Canada names Sid Lee AOR

What does the new agency mean for the men’s grooming line? A new direction and more made-in-Canada creative, to start.

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Thingsee One: the future of smart tech?

This new device wants to make anyone an internet of things developer.

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What keeps Stephane Berube up at night?

L’Oreal’s CMO chats about the dearth of consistent measurement tools, transitioning to a digi-first organization and marketing in a world without boundaries.

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In conversation: local vs. global

A couple of agency folks debate the merits of creative that crosses national lines versus whether brands should stick close to home.

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Taste of the Caribbean

Air Transat gave Torontonians a ride in a Cuban cab as part of its campaign to get Canadians into the sun.

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UNICEF’s out of the box strategy

Have you heard of “unboxing?” The children’s charity is tapping into the YouTube trend to promote the Survival Kits it sends to those in need.

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Barbie inspires altruism

The Mattel brand wants girls to “wish it forward” with its first Canadian-specific CSR initiative bowing this holiday season.

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Don’t oversimplify millenials

Microsoft’s Alyson Gausby has news for you: that coveted Gen Y demo? It doesn’t really exist. At least not the way you think.

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UBC delves into branded content

To promote its graduate MBA program, the university is taking a back seat, letting its past students’ success stories shine.

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What’s your device personality?

Mobile phones aren’t just for keeping in touch anymore. Phones are becoming caretaker-like devices, helping us manage our day to day, and other findings from Microsoft’s latest screen research.

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Why agencies should embrace their ‘feminine’ side

Marketel’s Jessie Sternthal says go ahead, let your emotion out.