Quaker

Quaker takes on picky eaters

The brand shows how to pack a successful lunch that will appeal to discerning (if young) palates.

IMG_9788

Digitizing the beer wall

Why The Beer Store’s new digital inventory displays signal improvements to its overall retail experience.

Madjack_OOH[6].pdf

Mad Jack adds new flavours

The Molson Coors brand of flavoured lager adds root beer and ginger to the roster, complete with a new campaign.

DairyFarmers_Shh1_05_WEB_0509

Dairy Farmers issue a non-wake up call

Bedtime stories and lullabies are part of the organization’s new campaign focused on sleep quality.

Penningtons

Check it out: Plus size, minus the stereotypes

Two Reitmans-owned retailers launch campaigns aimed at positioning themselves as democratic fashion choices.

0518shutterstock_189116057

Beware household gender conventions

Harbinger reports on how marketers must adapt to changing roles within the home.

mcdonaldscustom

Custom commercials for custom burgers

McDonald’s launches a new campaign to let customers know about its “Create Your Taste” service.

fortmac

Not all disaster support efforts are created equal

IMI research looks at Fort McMurray relief efforts to see what makes a brand response feel authentic.

Leadership-Mirum

Mirum adds 14 after new business wins

The digital shop has also promoted three to ACD roles after being selected by UNICEF to revamp its digital ecosystem.

MEC

NKPR wins business for outdoor retailer MEC

The agency takes on PR duties for the co-op brand as it opens new stores in Canada this year.

shutterstock_283850264

Hudson’s Bay goes Dutch

The retailer and its Saks Off 5th banner plan an expansion in the Netherlands over the next two years.

Cossette_Strategy Teamcrop

Cossette adds to strategy strength

Four recent additions look to diversify the department’s expertise and better inform the creative product.

NATIONAL - Shannon and Candi

National adds new VP, director

Shannon Emily Davidson and Candi Jeronimo join the PR shop’s consumer marketing team.

0516AOY

AOY entry deadline extended

You have a few more weeks to submit your intent to enter our agency competitions.