Wearables_FashionDiscovery

Wearables go beyond the fitness category

On what lies ahead for the tech and why brands don’t need to create their own hardware to get in on the game.

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Next Big Things

From cars that drive themselves to predictive analytics, read up on what the future holds and what it means for brands.

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Which Canadian campaign scored an IPA shortlist nod?

Hint: it’s health-focused, has already won a CASSIE and has garnered 200,000 “risk assessments” online.

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Volkswagen names new AOR

After five years with Red Urban and Palm + Havas, the car company reviewed its options, sought out an agency with boots on the ground across Canada and landed on DDB.

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Throwback Thursday: strategy in 2003

For strategy’s 25th anniversary, we look back to ’03 when marketers prepped for war and PVRs confirmed industry fears.

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Vizio enters the HD-TV fray

As this California-based tech co competes for share against Samsung and LG, will Canadians buy into Vizio’s message of simplicity?

Embrace the chaos

From our September issue, publisher Mary Maddever treads down memory lane.

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Marketers tag along for the ride

As we inch towards a world of automated vehicles, the uncluttered space is ripe for content.

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Being brave without being reckless

Fifteen ways to be a good client, according to Frank Palmer (with lessons from David Ogilvy).

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Verdict: Canadians sharing Coca-Cola

The soft-drink maker tapped into the power of personalization to get a bump in brand love.

Brands take to the skies

It’s a bird! It’s a plane! Why no, it’s a drone! Coming soon to brands near you.

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E-commerce by the numbers

How do Canadians stack up in their online shopping habits compared to the global consumer?

Future-transforming ideas

From a virtual zoo to a smart winter coat, check out these innovative concepts.

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Magical mops and moments

Check out the latest optical illusion from the Festival de magie de Québec and Lg2.