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What’s behind the Canadian sweep?

From our October issue, publisher Mary Maddever gets patriotic and tackles the push to use global creative.

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HuffPost and Leo Burnett team up for content

A select group of the agency’s clients will participate in the new model, pairing writers and strategists from both companies to create content.

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Welcome to the future

Toshiba’s got a humanoid robot that can speak in sign language. Yep, you read that right.

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Square One’s image makeover

For its big brand campaign, the GTA mall is channeling European flair to help build its premium cred.

Infographic: dining-out trends

Check out how the importance of healthy options differs between dinner and late-night occasions for consumers.

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Photo gallery: PROMO! Awards 2014

Catch up on all the excitement from this year’s show.

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Pan Am invades Toronto

The Ontario tourism corp is getting epic, haunting and anthemic for its first push to drum up excitement for the games.

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Stanfield’s goes streaking

The Guy at Home in His Underwear now wants consumers to run in their skivvies to raise money for the Canadian Cancer Society.

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The viral icing on the brand cake

But first you have to bake it, editor Emily Wexler tells brands in our October issue.

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Brands of the Year

Here’s how our winners secured their places on this year’s list.

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Overall Brand of the Year: Crowning Tim Hortons

There’s no stopping this beloved Canadian icon. From product and tech innovation to going viral, here’s how to secure the top spot on the Brands of the Year list.

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Back page: The rise of hipster-tising

Saatchi & Saatchi shows us how these hip folks have influenced the biz.

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Rethinking outreach

Rethink Breast Cancer takes inspiration from Vogue for its latest branded content push.

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Throwback Thursday: strategy in 2007

For our 25th anniversary, we’re travelling through time. In ’07 catvertising popped up and Canada won big in Cannes.