CondomEmoji - fingers (Facebook)

Durex lets emojis do the talking

Ahead of World AIDS day, the brand is petitioning for a condom emoji to help young people discuss safe sex.


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The Agency A List – Big Creative Ideas

Thinking differently is an effective business strategy. What does it take to take the Agency A-list? Check out lessons from Zulu Alpha Kilo, North Strategic and Taxi.


Taxi names new COO for North America

Matt Shoom-Kirsch takes on the position as the agency’s business grows and it eyes further expansion.


Tylenol Cold & Flu’s modern family

Its “For What Matters Most” campaign features a common family structure that’s almost never seen in ads.


Where are we when it comes to wine?

Mintel breaks down Canadian habits and areas for brands to potentially grow in the category.


Check it out: Toys need our help

Honda Canada shows that little stuffed animals can’t make it to toy drives themselves.


Welcome to the new Shopper Marketing Report

Our report’s new format delivers shopper marketing news to your inbox every two weeks.


Shazaming the mobile coupon

Tapped Mobile partners with MobileXCo to turn everything from in-store material to TV ads into offers.


Want on-trend gifts? Ask Watson

How IBM is using its cognitive computer to help with holiday shopping.


Campbell’s new year plans

Company president Ana Dominguez talks millennials, media mix and changing paradigms.

Sentient Aware - Shoes dot com e-Commerce taps into artificial intelligence

The online retailer rolls out a new visual search tool as it continues to grow aggressively.


Inside L’Oreal’s content factory

The beauty giant launches a new in-house production studio in Montreal, the first among its offices worldwide.


WWF and Love Nature pair up for branded content

The organization and nature channel’s partnership includes an online content hub about Canada’s watersheds.


Reebok builds its hockey presence

The official producer of NHL apparel looks to be a bigger part of hockey fandom with its first social campaign.

Airbnb Teams Up With Toronto Maple Leafs and Raptors

Airbnb makes itself at home at the ACC

The site and venue team up for an overnight ultimate sports experience contest.