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Holy sh*t! What about the French markets?

The French Shop’s Martin Archambault on how to ensure an idea conceived in English will perform just as well in La Belle Province.

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Shopper Innovation Awards: Boston Pizza ups the loyalty ante

The restaurant brand’s MyBP app allowed for stronger relationships with customers.

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Shopper Innovation Awards: Scene spotlights the feeling of free

The Scotiabank Scene campaign showed movie buffs the card’s added value.

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Shopper Innovation Awards: Walmart and Mattel’s virtual toy store

A pop-up in Pearson Airport made for convenient holiday shopping.

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Shopper Innovation Awards: Budweiser rocks out with Metallica

The brand produced a limited run of beer inspired by the iconic band for a Quebec City show.

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Shopper Innovation Awards: Ontario government takes on ‘grey areas’

The sexual harassment ads targeted bystanders, calling on them to take action.

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Shopper Innovation Awards: Nutella adds a little joy

The brand promoted life’s simple pleasures by subtracting carbs and adding a “spife.”

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Shopper Innovation Awards: Corona brings summer early

The beer brand saw an opportunity for an early patio season with Cinco de Mayo.

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Shopper Innovation Awards: BMO builds better saving strategies

The bank removed barriers to saving by promoting good habits.

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Shopper Innovation Awards: SickKids offers the gift of perspective

The hospital foundation broke through the holiday clutter with “Better Tomorrows.”

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Canadian Young Lions finalists announced

Meet the creatives and marketers competing to represent Canada at Cannes.

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Women’s College Hospital illuminates health gap

A new public awareness campaign sheds light on the differences between access to health care.

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Does drawing make you nervous?

An account executive at Cundari is practicing her design chops by doodling drinks, food and Drake lyrics.

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Calling all agencies: it’s AOY entry season

Strategy’s Agency of the Year awards is open for entries, with names of cases due May 16.

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This watched pot will boil

We look at the marijuana industry’s high hopes for new regulations and how three producers are preparing their brands.