With the increasing cost of sports - especially hockey - parents are being asked to help fund more and more activities. 

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FlipGive amps up sports and community sponsorship

The new sports marketing: properties, platforms & partners /// supplement series. As the space evolves beyond traditional sponsorship to new kinds of programs, this is the first in a series of profiles that explore the next wave of sports marketing opportunities for brands.

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Swiping right for breast cancer awareness

Rethink Breast Cancer takes its hunks to Tinder as part of its continuing digital play.

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Walmart celebrates the smart

The retailer commends the mom who plans ahead, plus adds some freshness to its snack ideas.

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Fashion goes in-flight

Holt Renfrew and Air Canada team up to take the retailer’s content to new heights.

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Up to the Minute: Red Lion’s roaring new hires

Plus: Another new VP at Environics, BBR expands its programmatic team and more news you might have missed.

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Will increases its power

The shop’s founders tap into their roots at Cossette for hires in response to new business.

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Nutrilait’s rebranding gets real

The milk brand launches ads showing its place in those less-than-perfect everyday moments.

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Cadillac Fairview’s new beginnings

The shopping centre company taps into the desire for reinvention around back-to-school season.

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Critical Mass hires VP of tech

Based in Toronto, John Cavacas joins to help develop the agency’s business and provide leadership across the network.

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Eva’s Initiatives gets a fresh start

The organization for homeless youth launches its first ad campaign, focused on its role in helping build futures.

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Check it out: A next-gen drive-thru?

A&W and Rethink put a summer spin on food delivery.

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Beyond ice buckets

How ALS Canada hopes to convert support sparked by the viral challenge into sustainable fundraising.

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McDonald’s bets on young workers

The QSR continues the “Welcome to McDonald’s” campaign by showing the trust it puts in its millennial employees.

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Ikea explores some possibilities

The retailer wants to move from page admiration to purchases with its new catalogue campaign.

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Orville Redenbacher aims for binge-worthiness

The brand’s new popcorn chips wants to be the snack to get you through too much Game of Thrones.