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Rain43 expands its ranks

The agency has added 16 new staff members amid new wins and growing business from existing clients.

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Kellogg’s thinks the NHL is grrrrreat

The CPG co brings the nostalgia of Frosted Flakes to the NHL’s adult male audience.

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Bell’s latest soccer play

Lg2 takes a flipped approach to surprising celebrity moments with the new spot.

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Getting consumers to pay attention

New research from Microsoft Canada shows that attention spans aren’t shrinking as much as they are adapting.

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Check it out: Bernstein trims the fads

The weight loss centre has a fresh take on the “tried everything” diet ad.

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AOY 2015: Only one week to go

Don’t forget to put your hat in the ring! The call for entries for strategy’s Agency of the Year competitions ends May 19.

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Infographic: More moms on mobile

The 2015 Mobile Personas report shows who is using phones and tablets and how it’s impacting path to purchase.

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Check it out: One slick message

The B.C. Used Oil Management Association shows that not recycling oil is just gross.

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Electrical Safety Authority scales its message

The Ontario organization’s new spots use precise scale models to get its powerline safety message across.

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DS+P finds its new creative director

Brian Murray joins from Cundari to take over leadership of the agency’s creative department.

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One Show winners revealed

Check out which agencies helped Canada bring home 22 pencils this year, making it the seventh most awarded country.

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RBC thanks parents

The bank looks to better reach students in a contest that celebrates the emotional support they receive during their education.

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Samsung teaches emotions

The company’s work with Autism Speaks Canada and the “Look at Me” app evolves into a new, awareness-driving phase.

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Showing mom some love

Brands like Tassimo, Sport Chek and Blacks want to move you to tears this Mother’s Day, while Telus tickles your funny bone.