Primus_for strategy

Primus debuts a new brand

The telco’s rebranding looks to make it more approachable for both consumers and small businesses.

NewHiresGroupShot

Grip adds 18 staff

A mix of creatives, strategists and account service staff join the Toronto agency.

KFC-622x394

KFC tells its ‘real story’

The brand goes to the farm to tackle myths about its chicken in a new campaign focused on food quality.

Sonnet

Sonnet Insurance’s optimistic launch

The new digital brand focuses on superior storytelling and filmmaking for its glass half full debut.

pennzoil

Pennzoil braves the cold

The brand visits a Canadian tundra to show how its oil can handle the country’s tough winters.

lotoqc

Loto-Quebec creates a world of entertainment

A VR experience allows festival season to live on with artistic interpretations of attendees’ memories.

Girl

Check it out: Plan Canada rallies support

The org’s new Because I am a Girl campaign aims to show how a little support from the sidelines can go a long way.

shutterstock_229761016

Up to the Minute: Exec committee changes at A2C

Plus: New wins for Dyversity, Star Media gives readers a caffeine jolt and more news you may have missed.

shutterstock_263918009

Calling all marketing and agency folk

Vote for this year’s Marketer of the Year, and weigh in on the state of the industry by participating in strategy’s annual survey.

shutterstock_336079028

Infographic: The mindset of the modern car buyer

A new report shows what influences purchases and how the dealership experience could be modernized.

Dedsec_north_080916

Ubisoft shows the sinister side of connected living

A new campaign for Watch Dogs 2 enlists Canadians to team up and sabotage a privacy-invading home of the future.

shutterstock_339195500

Are there really no brave marketers in Canada?

Cossette’s Daniel Shearer on why placing the blame on CMOs who “aren’t ballsy enough” is lazy.

CanadaGoose

Canada Goose keeps it out there

The brand has upped its spend and is using the rugged Newfoundland landscape in a global campaign.

hondakog-623x350

Check it out: A deja vu from Honda

The automaker remakes a well-known spot, with a not-so-genuine twist.