The ICA looks for a few good clients
The association wants to show off the best-in-class companies in its inaugural Client of the Year award.
Brands grab hold of ice buckets
From Volvo to TD, brands are taking on the ALS challenge. But is it refreshing or pouring cold water on the trend?
Throwback Thursday: strategy in 2001
For our 25th anniversary, we’re travelling through time. In ’01, the economy posed a challenge and John St. was born.
Future transforming ideas: feel-good innovation
Next up in our innovative ideas series: connected double-doubles for charity and rewarding smart driving.
Mark’s banks on jeans
VP of marketing and digital Frederick Lecoq on how denim marks a shift in brand focus to urban, confident, casual Canadians.
Future-transforming ideas: smart shopping carts and vaults
Next up in our innovative ideas series: simplified grocery runs and banking’s future.
Don’t train for this one
The Scotiabank AIDS Walk for Life’s new spot explains how to make a difference, while putting in as little effort as possible.
New experiential network hits Quebec
Why a trio of French firms eschewed a complete merger to become a go-to source for all things sponsorship.
Is that a brand on the moon?
Space is no longer the final frontier as companies start exploring out-of-this-world branding opps.
Couche-Tard chooses Palm + Havas as AOR
How a “refreshing” focus on metrics and KPIs convinced the gas and convenience retailer to take a chance on a new agency after 18 years.
Mini turns back the clock
All aboard for the 1920s. Since all car cos seemingly use the words “all new” in their marcom, Mini went an old-fashioned route.
Future-transforming ideas: Gamifying your winter coat
A climate-regulating jacket with a built-in app and GPS? Amin Todai serves up the first (cold) dish in our innovative ideas series.
Debit’s mobile evolution
Brush up on the latest mobile payment tech and how it’s bringing us closer to a cashless society.
Gross ideas to improve our lives
Check it out: Robot fish that nibble at dirty laundry and sweat-powered watches.