Percy the Penguin, standing in as the audience, took a bigger role in CIBC’s creative work after Juniper Park\ TBWA tapped into insight that the consumer should be at the heart of the communication message.

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Juniper Park\TBWA

The agency brings together strategy, design and advertising to power its disruption philosophy.

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Harley-Davidson embraces diversity

A new series of documentaries aims to increase the brand’s relevance with younger and immigrant demographics.

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David Grisim joins Brand Momentum

The veteran P&G marketer has been named VP, marketing solutions at the fast-growing company.

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Cannes Lions Digest: Canada’s roaring start

Recapping Canada’s weekend victories and shortlist showings at the International Festival of Creativity.

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Cannes 2017: 10 more shortlist mentions for Canada

Jam3 and Critical Mass get nods in Mobile, with Canadian agencies also being recognized in Direct and Creative Data.

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Cannes 2017: Canada gets 20 more shortlist mentions

Leo Burnett, Rethink and others got their first nods of the festival on the Cyber, Promo, PR and Outdoor shortlists.

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Cannes 2017: Cossette, FCB pick up Gold Health Lions

Lg2 is also bringing home a Lion as the first awards of the festival are announced.

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Cannes 2017: Canada picks up 14 shortlist nods in Health

While Canada came up short in Innovation and Pharma, work from Cossette, FCB and Lg2 gave the country a strong start.

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Photo gallery: The Marketing Awards 2017 gala

Did you miss the big night? See who took the top prizes and mingled with the industry’s best at The Carlu.

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Up to the Minute: A new SVP for GCI Group

Plus: The Colony Project launches a start-up focused PR program and more news you might have missed.

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Brands do it for dad

With Father’s Day approaching, a look at how some companies are paying tribute.

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Cannes Lions sees a slight drop in entries

Numbers from Canada and globally were down, but certain categories are thriving.

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Human rights ad hits the streets, changes policy

Canadian Journalists for Free Expression and the National Council of Canadian Muslims’ OOH ad changes language guidelines.

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Tech In Action: La Roche-Posay fights UV rays with fun

New gamified AR elements aim to keep kids engaged with tracking their sun exposure.

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Best Buy’s tech goes to the dogs

The retailer is proving the emotional connection its products provide by getting a pup’s eye view of the world.