CASSIES Silver: Koodo spices up the telco category
Koodo broke into the market with industry firsts such as no contracts, not to mention fun mascot El Tabador.
CASSIES Silver: BMW drives new performance standards
As part of the M line launch campaign, a video featured an M1 drifting around the tallest rooftop helipad in the world.
CASSIES Bronze: Honda drives long-term dominance
Executions that celebrated the nation built around Civic and messages of quality and dependability helped the car co stay on top.
CASSIES Bronze: University of Manitoba turns a negative into a positive
To turn around prospective students’ perceptions of Manitoba being cold, flat and remote, a two-phase campaign was launched.
CASSIES Gold: Boston Pizza finds its happy place
Bringing a fun spin to classic and fictional characters, “Here to Make You Happy” delivered notable growth for the resto.
CASSIES Bronze: BP’s wacky rib campaign nets serious results
From an unbranded Rib Stain Camo to the Ribnecks characters, Boston Pizza saw an ROI of 124%.
CASSIES Silver: Taking the fat and boredom out of pork
Les Eleveurs de porc du Quebec tackled two perceptions about the meat with re-education efforts.
CASSIES Bronze: The Fonds de solidarité makes RRSPs relatable
The brand unveiled a creative platform that reminded young people in a light and funny tone that 30% more in tax savings is a 100% no-brainer.
CASSIES Bronze: Jackson-Triggs proves its universality
The brand shifted focus from “wine lovers” to “wine drinkers” and boost sales by more than 30%.
CASSIES Bronze: Scotiabank demonstrates the power of free
The bank surprised movie-goers with free tickets and transactions in a variety of ways, such as hidden camera stunts.
CASSIES Bronze: The Salvation Army makes a big change
“Tipping Point” showed how the smallest of donations (a coin in a kettle) could have an immediate impact.
CASSIES Gold: Amex turns envy into instant sales
From free valet parking to premium lounges, the brand highlighted Platinum Card perks at Pearson Airport to boost acquisition.
CASSIES Gold: Ubisoft hacks a successful launch plan
“Watch_Dogs Live” saw unprecedented engagement for a free app, and drove significant game sales.
CASSIES Silver: Taco Bell makes angry consumers eat their words
To launch its Doritos Locos Taco, the QSR literally fed fans their own tweets and posts.