2015-03-pathtopurchase1

Sponsored Supplement

Path to Purchase: The new value equation

Brands and retailers are always exploring new ways to grow their share of basket.

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Lining up for Samsung’s new phone

To promote the launch of the new Galaxy S6, a virtual contest gives consumers a different way to stake their claim.

Effie

Coca-Cola deemed most effective brand

This year’s Effie Effectiveness Index also breaks down the most effective agency networks and holding cos.

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Up to the minute: Toronto’s newest agency

Plus: Match’s new EVP, a former KBS president finds his new role and more new you may have missed.

PC

PC Financial wants you to celebrate

The banking brand’s latest campaign is all about that awesome feeling of saving some cash.

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Mary Brown’s gets trendy

How the chicken spot is driving trial, hopping on food trends and offering alternatives to compete in the QSR space.

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Putting data to use

Microsoft Canada’s Alyson Gausby on why brands need to help consumers actually use all that data they’re tracking.

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Lowe Roche’s new leadership

Marie-Lise Campeau and Jeff Dack have been promoted and will head up the agency as co-presidents.

Canon

Yes we Cannes: Experience this

Our latest peek at Canadian work that’s Lions-worthy highlights four campaigns that are all about experience.

Uber

Check it out: Uber wants to be your DD

How the brand promoted itself, and discouraged impaired driving, with a nifty tool.

One

One Advertising plays in the Sandbox

The Toronto independent, along with three American shops, have joined together.

Other Option

Captain Morgan’s Atlantic dive

The brand’s new look and campaign is showcasing how everything – its rum included – is just a bit different out East.

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Fuse fills two senior roles

A new digital leader and an account-side promotion come after strong business growth at the agency.

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Which Canadians will judge this year’s CLIOs?

Jane Murray (pictured) and four others are part of this year’s juries to award international ad work.

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Interac issues a challenge

In a new social media push, the debit brand is encouraging Canadians to spend their next three weeks credit-free.