Jan172000

Throwback Thursday: strategy in 2000

For our 25th anniversary, we’re travelling through time. In 2000, Roots launched an airline and we survived Y2K.

lays

Do these chips taste a bit green?

For its latest round of “Do us a Flavour,” Lay’s coordinates taste and colour.

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Canadiens vs. Leafs: may the best brand win

Is it time to cool it with the hockey rivalry? A new study suggests the Montreal team may have the best branding in Canada.

Future Shop3

Who wants to be an astronaut?

Future Shop wants university students to “shop for the future” in this year’s back-to-school campaign.

exec

Match Marketing names new SVP

The firm is entering a growth phase, promoting former VP of strategy and business development Greg McDonald.

butter chicken

Milking the cooking experience

The Strategic Milk Alliance hopes to tantalize your taste buds with a new digital cooking show.

websina

Making content, not ads

California-based Portal A’s got 99 million views (and an ad ain’t one).

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Aimia gets into predictive analytics

With a minority stake in Fractal Analytics, the loyalty co gets artificial intelligence and crystal ball-like data crunching.

Infographic: Big brands command big sales

True fact: the U.S.’s annual serving of Lay’s chips is heavier than an aircraft carrier, and other massive consumption info.

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The Super Bowl Ad Challenge kicks off

The CMA and CTV are rallying the industry to make big-game ads as good as, or better than, the U.S. Are you up to the challenge?

skully

Check it out: a motorcycle helmet with a life of its own

It’s a do-all head protector that keeps you safe and connected.

Rock on, Best Buy

For those folks looking to graduate from air guitar to the real deal, the retailer’s got you covered, targeting dabblers and hobbyists in its latest musical push.

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How public do you want your PDA to be?

Durex Canada’s new campaign puts couples on display at Toronto’s Yonge-Dundas Square.

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MDC Partner Network names new president and CEO

Lori Senecal will act in a strategic counsel role for the holding co’s agencies, which include KBS+ and Union.

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