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Brita Canada demonstrates how small choices can make a big impact

Innovative ‘walkumentary’ campaign raises awareness of global clean water issues

Shiseido2

Inside Shiseido’s rapid growth in Canada

The Japanese brand will establish a permanent presence at the AGO as part of its D2C approach.

Diversity-marketing

The future of ethnic marketing is bicultural

Sonny Wong, president of Hamazaki Wong Marketing Group, explains the nuances around a growing consumer segment.

Earning Curve

Interac tunes into audio content

How the debit-payment brand used podcasting to map the shift into B2B marketing.

Ian Adler2

View from the C-Suite: PepsiCo embraces wellness trends

One year into his role as CMO of PepsiCo Foods Canada, Ian Adler talks about driving growth in the snack business.

Thomas-Lecordier

Tank hires a VP to foster international collaboration

Thomas Lecordier will help the agency integrate services across its global offices.

stacktrendering

Belgian Moon gets experiential in a shipping container

The Molson Coors brand will set up a mobile brewery in a unique cultural hub in Toronto.

AventuraF19_Visuals-cropped

CIBC goes after seasoned travellers with Aventura

The bank again taps Percy the Penguin to tout the rewards program’s broader benefits, instead of points.

Creative Directors

CRC 2019: Top CDs on building a strong partnership

Teams at Cossette and Rethink share the secrets to a successful work marriage that spawns award-winning ads.

JordanSpencer

CRC 2019: No. 3 art-and-copy team on winning together

Jordan Hamer and Spencer Dingle of Cossette sort of look alike and definitely think alike when it comes to collaborating on Cannes-winning work.

JamesDevon

CRC 2019: No. 1 art-and-copy team on creating magic

Devon Williamson and James Ly cast spells on consumers through perfect pairings of words and pictures.

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Health Canada proposes additional pharma rules

Focused on opioids, the regulations also come with a platform to educate Canadians on health marketing more broadly.

OneMethodHires

OneMethod names new creative leadership

The appointments come as the agency plans to tighten its focus on design and branding.

TimHortons

Tim Hortons moves closer to settling franchisee lawsuits

The proposed agreement includes having a franchisee advisory board review spending from its advertising fund.