Durex lets emojis do the talking
Ahead of World AIDS day, the brand is petitioning for a condom emoji to help young people discuss safe sex.
The Agency A List – Big Creative Ideas
Thinking differently is an effective business strategy. What does it take to take the Agency A-list? Check out lessons from Zulu Alpha Kilo, North Strategic and Taxi.
Taxi names new COO for North America
Matt Shoom-Kirsch takes on the position as the agency’s business grows and it eyes further expansion.
Tylenol Cold & Flu’s modern family
Its “For What Matters Most” campaign features a common family structure that’s almost never seen in ads.
Where are we when it comes to wine?
Mintel breaks down Canadian habits and areas for brands to potentially grow in the category.
Check it out: Toys need our help
Honda Canada shows that little stuffed animals can’t make it to toy drives themselves.
Welcome to the new Shopper Marketing Report
Our report’s new format delivers shopper marketing news to your inbox every two weeks.
Shazaming the mobile coupon
Tapped Mobile partners with MobileXCo to turn everything from in-store material to TV ads into offers.
Want on-trend gifts? Ask Watson
How IBM is using its cognitive computer to help with holiday shopping.
Campbell’s new year plans
Company president Ana Dominguez talks millennials, media mix and changing paradigms.
Shoes.com taps into artificial intelligence
The online retailer rolls out a new visual search tool as it continues to grow aggressively.
WWF and Love Nature pair up for branded content
The organization and nature channel’s partnership includes an online content hub about Canada’s watersheds.
Reebok builds its hockey presence
The official producer of NHL apparel looks to be a bigger part of hockey fandom with its first social campaign.
Airbnb makes itself at home at the ACC
The site and venue team up for an overnight ultimate sports experience contest.