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Telus puts Canadians ahead of its products

Why the telco is pushing messages instead of products in three national campaigns heading into 2015.

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The Boys and Girls Clubs’ celeb flashbacks

The non-profit had a conundrum: people knew what it was, but not what it did. So the brand recreated some adorable moments from its spokespeople’s past.

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Kotex’s vampy web series Carmilla goes to season two

After falling “in love” with the story, the Kimberly-Clark brand committed to a 12-episode second season of the series.

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State of the marketing nation

Better strategic partnering and insights are marketers’ top priorities in 2015, plus more findings from our annual report.

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Cheerful creatives making holiday cheer

A round-up of season’s greetings from ad land to you.

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Looking beyond bright, shiny objects

Not all trends that glitter are gold, says Ken Wong. Here’s his guide for finding marketing greatness.

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Who wins the ad popularity contest?

Two homegrown spots made the cut for this year’s most-viewed spots on YouTube.

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Red Lion wins iTravel2000.com

Differentiating the travel site in a crowded market will be the biggest challenge for the new partnership.

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Struck by a rainbow

Skittles’ new online documentary puts a “WTF” twist on emotional advertising.

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Zulubot: coming to a screen near you

How a four-year-old’s robot sketch inspired Zulu Alpha Kilo’s new content division.

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Hacking campaigns clean up at the CMAs

Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?

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OgilvyOne recruits on Instagram

Can you give feedback to a creative idea in less than 15 seconds? Then the agency wants you.

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How to keep up in the age of speed

Jackman Reinvents’ David Moore on how brand and business strategies must be unified.

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The (virtual) reality of oil shipping

The Dogwood Initiative used both an Oculus Rift and an old-fashioned letter campaign to bolster support.