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Canadians among the most active loyalty program users

Consumers view rewards as more important to loyalty than other factors, but are less likely to give their points to charity.

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Which Vachon cake reigns supreme?

The Canada Bread snack brand taps into the nostalgic passion consumers have for their favourite by putting it to a vote.

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IGA shares another food-centric holiday story

The Quebec grocery chain once again puts the focus on emotional connections and standing out during a hectic season.

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Leo Burnett adds innovation-focused CD

Manasvi Abrol, who previously led the Apollo 11 unit in Mumbai, brings a cross-disciplinary approach to the agency’s creative leadership.

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Princess Margaret Cancer Foundation offers a different Black Friday deal

The hospital goes against the tide with a charitable message that also gets ahead of the crowd participating in “Giving Tuesday.”

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Who won Gold at the Media Innovation Awards?

Missed the show last night? Don’t worry, we’ll catch you up on the best in media, content, data and more.

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Tech in Action: JC Penney creates a virtual try-on ad for engagement rings

The U.S. retailer launched the AR ad ahead of the busiest time of the year for proposals.

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WestJet expands its voice services

The airline is bringing its Juliet digital assistant to Google devices to help customers manage their travel journey.

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Cadillac Fairview to develop retail solutions with Scale AI

From the Tech newsletter: The Ravel by CF innovation division is pursuing ways to offer more personalization within physical retail.

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Fairtrade Canada shows the harm of banana harvesting

The non-profit is writing messages directly on peels to rally consumer support for ethically harvested products.

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Babcock may be gone, but his socks live on with a different name

The brand now known as Major League Socks launches a social campaign to extend its reach beyond Leafs fans.

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Rain adds to leadership, in-house content offering

The agency continues to grow its business nationally, having most recently added Centennial College to its roster.

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It’s time to end the tyranny of impressions

Edelman’s Catherine Yuile and Sophie Nadeau ask why earned media measurement hasn’t evolved with platforms.

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Loblaw grows its digital shelf

Experts weigh in on the grocery banner expanding its PC Express offerings into pet, home and baby products.