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TMX focuses on marketing for international growth

Former Holt Renfrew marketer Alison Simpson leads a diverse company’s rebranding.

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Flow Water gets its first VP of marketing

Rethink Breast Cancer’s Alison Lawler-Dean joins the growing brand.

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Behind The Body Shop’s approach to CSR

With a new owner and ambitious campaign, the brand’s top marketers talk media strategy and finding new customers.

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How to avoid being a crappy client (column)

Canopy Growth CMO David Bigioni on being a better leader for your agency partners.

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Check it out: Don’t pass your drugs on to your kids

Drug Free Kids encourages parents to take steps to ensure prescriptions stay out of the reach of teens.

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Smirnoff urges people to ‘stay open’ in new platform

The vodka brand builds on its definition of “good times” to include the national spirit of diversity and inclusion.

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DivaCup gets cheeky with first major creative push

The femcare brand taps into relatable “period paranoia” for North American TV campaign.

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DDB names new ECD in Montreal

Sann Sava takes over leadership of the office’s creative department.

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Up to the Minute: Time + Space adds new VPs

Plus: Ogilvy gets a new Quebec client, 6S eyes further New York expansion and more news you may have missed.

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IKEA explores the possibilities of good deeds

A new social video brings the importance of the little things into the retailer’s new brand platform.

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Back page: A demographic breakdown

Here is an unorthodox method of segmentation, courtesy of OneMethod.

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Brad appoints a creative director in Montreal

Hugues Morin gets a promotion after continued new business wins for the agency.

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What makes a Brand of the Year

Publisher Mary Maddever on how this year’s top brands found a gap, picked a lane and stuck to it.

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People are on the fence about facial recognition

A survey reveals there are more consumers apprehensive about the tech than there are ones ready to embrace it.